Broadcasting Principles and Practices PDF

COMM 110 Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES COURSE RATIONALE This course provides students with a thorough understanding of the various aspects of rad...

COMM 110 Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES COURSE RATIONALE This course provides students with a thorough understanding of the various aspects of radio and television broadcasting, from its history and development. It also intends to present the nature of programming that exists in radio and television, while underscoring the social impact and ethical considerations of these in the Philippine context. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES MAINTOPICS (MIDTERM) Chapter 1: Introduction to Philippine Broadcast Media Subtopics: History of Broadcast Media in the Philippines; Roles and Functions of Broadcast Media in Modern Society; Basic Communication Theories in Broadcasting Chapter 2: News: Its Values and Sources Subtopics: What is News?; Different Types of News; News Sources Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES MAINTOPICS (FINALS) Chapter 3 : Getting the News and Its Conversational Writing Subtopics: Getting the Story (Newsroom Conference, Copytesting, Balance of News); Conversational Writing (Confusing Clauses; Plain English, Inverted Sentences) Chapter 4: Broadcast Style Book Subtopics: Cliches, Journalese, Hyperbole, Contentious Statements; Proofreading, Repetition and Rhythm Batangas State University The National Engineering University - Lipa BA Communication COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIPPINE BROADCAST MEDIA Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA What is Broadcasting? Electronic transmission of radio and television signals that are intended for general public reception, as distinguished from private signals that are directed to specific receivers. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Historically, the term broadcasting usually has referred to the radio and television industries. Broadcasting was previously synonymous with "over the air" broadcasts, where the radio frequency spectrum is limited and thus regulated; but with the advent of direct (satellite) radio broadcasting and especially cable television, channels (and programming variety) are far more numerous (digital cable television can support hundreds of different channels) and are subscriber-based. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA BROADCAST HISTORY OF RADIO AND TELEVISION IN BRIEF TIMELINE Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Early Radio Development (1800s - Early 1900s) 1830s-1840s: Early research by Michael Faraday and James Clerk Maxwell laid the foundation for wireless communication through electromagnetic waves. 1895: Guglielmo Marconi successfully sent the first wireless radio signal, proving the viability of long-distance radio communication. 1906: Reginald Fessenden made the first radio broadcast of voice and music, marking the birth of voice radio broadcasting. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA AM Radio and Commercial Growth (1920s-1930s) 1920: KDKA in Pittsburgh, USA, became the first commercial AM radio station, pioneering regular broadcasts. 1930s-1940s: The "Golden Age of Radio" featured popular shows like The Shadow and War of the Worlds, with AM radio becoming the dominant medium for news, entertainment, and drama. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA AM Radio and Commercial Growth (1920s-1930s) Amplitude Modulation (AM): AM was the first modulation technique used, transmitting signals by varying the amplitude of the carrier wave. It dominated radio broadcasting from the 1920s to the 1950s. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Introduction of FM Radio (1930s-1940s) 1933: American engineer Edwin Armstrong developed Frequency Modulation (FM), which improved sound quality and reduced static interference compared to AM. 1940s: FM radio gained popularity, particularly for music broadcasting, due to its superior audio clarity, leading to a diversification of radio programming. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Early Television Development and Black-and-White TV (1920s-1950s) 1927: Philo Farnsworth successfully transmitted the first electronic television image, paving the way for modern TV technology. 1936: The BBC began the world’s first regular TV service in London, broadcasting in black and white. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Early Television Development and Black-and-White TV (1920s-1950s) 1941: NBC (National Broadcasting Company) launched the first commercial black-and-white television broadcasts in the United States. 1950s: Black-and-white television became widespread, with iconic programs like I Love Lucy and The Twilight Zone gaining immense popularity. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Introduction of Color Television (1950s-1970s) 1953: The first color TV broadcast in the US was conducted by CBS (Columbia Broadcasting System), but adoption was slow due to high costs. 1960s: Color television gradually became mainstream, particularly with popular programs like The Wonderful World of Disney and live broadcasts of major events. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Introduction of Color Television (1950s-1970s) 1970s: Color TV became standard, as networks shifted their programming to color to cater to growing audience demand. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Cable TV and Expansion of Broadcasting (1970s-1990s) 1970s: Cable television emerged, providing more channels and specialized programming. Networks like HBO (Home Box Office) and ESPN (Entertainment and Sports Programming Network) were launched, offering diverse content. 1980s: Cable TV revolutionized broadcasting by introducing 24-hour news (CNN - Cable News Network) and music videos (MTV), changing how audiences consumed media. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA The Digital and Streaming Era (2000s-Present) 1990s-2000s: Digital technology introduced high-definition (HD) TV and satellite broadcasting. Video-on-demand services and the transition to digital broadcasting further expanded viewer choices. 2000s: The rise of streaming platforms like Netflix, YouTube, and Spotify transformed traditional broadcasting models, offering on-demand access to content and challenging conventional radio and TV broadcasting. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA BROADCAST HISTORY OF RADIO AND TELEVISION IN THE PHILIPPINES Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings An American woman named Mrs Redgrave is said to have conducted the first radio broadcast in the Philippines, using a five-watt transmitter for a test broadcast from Camp Nichols, a US military airfield south of Manila. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): The first radio broadcast in the Philippines took place on June 15, 1922, by an American businessman, Henry Herman. He set up a 50-watt radio station, KZKZ, in Manila, marking the start of radio broadcasting in the country. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): By 1930, radio broadcasting became more organized with the emergence of commercial radio stations like KZRM and KZRH, which offered news, entertainment, and music. During this period, radio was primarily used for relaying information, with English and Spanish being the dominant languages. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): KZ was used because the Philippines was then a colony of America. All call letters of radio stations in the US starter either with K or W. Originally from 1920 to 1940 callsigns beginning with KZ were assigned to all stations in the Philippines. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): June 1922 – Henry Herman, Sr., did test broadcasts from 3 stations. Herman was the owner of the Electrical Supply Company. He was a former American Soldier who came to the Philippines due to the Philippine-American War. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): Herman was assessing the business potential for broadcasting in the Philippines. Supposedly, he was given a temporary permit, but no records exist on which agency provided it. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): 1924 – Henry Herman replaced the test broadcast stations with a 100- watt transmitter and used the call sign KZKZ. October 4, 1924 – Henry Herman transferred KZKZ to the Radio Corporation of the Philippines (RCP). After the Philippines achieved independence, KZKZ would be known as DWKZ. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): 1929 – RCP put up the first radio station outside of Manila with KZRC Radio Cebu. It used a 1-kilowatt radio transmitter. The station was later sold to Isaac Beck. The station was later acquired by the Manila Broadcasting Company and renamed to DYRC. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1941): May 3, 1933 – KZRM and KZRH were launched. Both are owned by the H.E. Heacock company. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: World War II Era (1941 - 1945): Japanese forces seized control of radio stations during the occupation. Broadcasts were used as propaganda tools for Japanese interests. After the war, KZRH was re-established and eventually became DZRH, which remains one of the oldest operating radio stations in the country. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1946): June 1, 1946 – KZRM and KZRH were renamed DZMB ( Love Radio 90.7 ) and DZRH, respectively. Heacock’s company is became the Manila Broadcasting Company. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings (1922 - 1946): The station has nationwide coverage through its relay stations located across the Philippines. Established on July 15, 1939, DZRH is the oldest private radio station, and the second oldest radio station in the Philippines, after the government-owned DZRB (RadyoPilipinas Uno or RP1 News.) Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Early Beginnings: 1947– Philippine radio pioneer Francisco “Koko” Trinidad represented the Philippines in the International Telecommunications Union (ITU) in Atlantic City, USA. He is regarded as the “father of Philippine broadcasting.” This is due to his pioneering efforts in developing the medium. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: March 1, 1950 – Republic Broadcasting System launched DZBB 580 kHz. January 1, 1952 – Radio Broadcasting Board was abolished, Philippine Information Council was founded. At this point, all radio station names would start with a “D,” in compliance with a resolution from the International Telecommunications Conference. KZFM became DZFM. Batangas State University The National Engineering University - Lipa BA Communication  COMM 110, BROADCASTING PRINCIPLES AND PRACTICES CHAPTER 1: INTRODUCTION TO PHILIIPPINE MEDIA Radio Broadcasting: Post-War Development (1946 - 1972): After independence in 1946, the radio industry flourished, with more stations being established, catering to both local and national audiences. This was the golden age of radio dramas and live performances. Batangas State University The National Engineering University - Lipa BA Communication