General Principles of Effective Communication

**GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION**  Since communication is a two---way process, you must know the principles to be observed to make it effective. For both oral and written communication, you should be able to apply the following principles: 1\. Know your purpo...

**GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION**  Since communication is a two---way process, you must know the principles to be observed to make it effective. For both oral and written communication, you should be able to apply the following principles: 1\. Know your purpose in communicating. 2\. Know your audience. 3\. Know your topic. 4\. Adjust your speech or writing to the context of the situation. 5\. Work on the feedback given to you. **PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION** 1\. ***Be clear about your purpose.*** You should know by heart your objective in communicating. 2\. ***Be complete with the message you deliver.*** Make sure that your claims are supported by facts and essential information. 3\. ***Be concise.*** You do not need to be verbose or were they with your statements. Brevity in speech is a must. 4\. ***Be natural with your delivery.*** Punctuate important words with appropriate gestures and movements. Exude a certain degree of confidence if you do not feel confident enough. 5\. ***Be specific and timely with your feedback.*** Inputs are most helpful when provided on time. **7 C'S PRINCIPLE OF EFFECTIVE COMMUNICATION** 1\. Be clear 2\. Be concise 3\. Be concrete 4\. Be correct 5\. Be coherent 6\. Be complete 7\. Be courteous **ETHICS OF COMMUNICATION** Be guided by the following to achieve ethical communication: 1\. ***Establish an effective value system*** that will pave the way for the development of your integrity as a person. One's behavior and decision- making style affect the intern in the operations of an organization. 2\. ***Provide complete and accurate information.*** Whether it is needed or not the data should always be contextualized correctly. 3\. ***Disclose vital information adequately and appropriately.*** Never conceal or hide information that is necessary for purposes of transparency. **References:** Madrunio R. and Martin P. (2018). Purposive Communication Using English in Multilingual Contexts. Quezon City: C&E Publising, Inc. [*https://medium.com/\@mortegajohnrodolf1/communication-processes-principles-and-ethics-9ef04d39d978*](https://medium.com/@mortegajohnrodolf1/communication-processes-principles-and-ethics-9ef04d39d978)