W2 Lesson 1 Communication Processes, Principles and Ethics - Module.pdf

Module 1-2: Communication Processes, Principles and Ethics At the end of this module, you are expected to: 1. Give the meaning of communication, 2. Identify the communication process, principles and ethics; and 3. Illustrate the connection of communication t...

Module 1-2: Communication Processes, Principles and Ethics At the end of this module, you are expected to: 1. Give the meaning of communication, 2. Identify the communication process, principles and ethics; and 3. Illustrate the connection of communication to globalization. Communication and its Meaning Communication (came from the Latin term ‘commūnicāre’ which means to share) is the act of conveying meaning to a person or group of people using a mutually understood symbols, gestures, behaviors and semiotic rules. As much as communication is acquired skills, not everyone can communicate properly not unless they exert effort to develop and refine their communication skill. Communication plays a significant role in a day to day basis since it is used to persuade, inform, entertain and motivate. It is important to develop variety of skills depending on its purpose, as well as to know how to interpret conversation and information coming FROM others. Knowing your audience and understanding how they need to receive information is equally important as knowing ourselves. The Communication Process The goal of communication is to transmit information and the understanding information— from one person or group to another person or group. This communication process is divided into three basic components: A sender conveys a message through a channel to the receiver. (Figure shows a more elaborate model.) The sender first develops an idea, which is composed into a message and then transmitted to the other party, who interprets the message and Course Module receives meaning. Information theorists have added somewhat more complicated language. Developing a message is known as encoding. Interpreting the message is referred to as decoding. SENDER MESSAGES TRANSMISSION RECIPIENT RECIEVER (Ideas) (Encodes) (Signal) (Decodes) (Meaning) FEEDBACK Figure1. Communication Model The other important feature is the feedback cycle. When two people interact, communication is rarely one‐way only. When a person receives a message, she responds to it by giving a reply. The feedback cycle is the same as the sender‐receiver feedback noted in F igures. Otherwise, the sender can't know whether the other parties properly interpreted the message or how they reacted to it. Figure2. The Communication Process  Communication clearly defines as sending and receiving messages. The figure above shows the communication process, there must be a sender who sends the messages and a listener who listens or receive the message. Principles of Communication It is mentioned earlier that communication is an acquired skills or something that you can learn about as you go through the process of development. But not everyone is skilled knowing that there are some factors that affects the development of one’s individual. To attain such an effective communication, it is important to know the principles of communication. 1. Principle of Clarity The thought or idea that needs to be communicated should be spelled properly. The word should be arranged in such a way that the receiver understand the same word which the sender conveys. Pronunciation should be clear as possible including the enunciation to avoid misconception. 2. Principle of Attention Attention is very important in communication. One should pay attention to every single detail in communicating. To understand what the sender means, the receiver should be drawn towards the message by paying attention to the emotion, behavior, manner and g estures so they may respond properly to the message. 3. Principles of Feedback A feedback signifies that communication is effective. Therefore, it is important to provide feedback once communication takes place. 4. Principle of Informality There are major distinctions between formal and informal communication. To emphasize, there are times that formal communication may not accomplish and desired results so informal Course Module communication can be effective and efficient in some situations. It is valid to convey message informally because it is as important as formal communication. 5. Principle of Consistency Consistency always matters in communication. To achieve consistent result once must be consistent in the way they communicate. It contributes to the reputation of both sender and receiver and strengthens relationship. 6. Principle of Timeliness This principle states that communication should be done at an accurate time as possible. To attain this principle, the sender who conveys the message should make a safety measures when delivering the message. Time is very important, when the receiver is not ready to accept or hear the message it is therefore not the right time to convey the message. 7. Principles of Adequacy This principle is important in communication. Inadequate message creates confusion to the receiver, but an adequate message build rapport to both parties. So it is important to deliver adequate message at all times in all respect. Communication Ethics Ethics is the moral system or judgment of what is right from wrong and also refers to the values, conduct, manners and behavior with the respect of rightness and wrongness of an action. If it is used in communication, we define communication ethics as the governing principles of communication that has to do with the rightness and wrongness as well as appropriateness relevant to the dimensions of communication. Ethical communication advocates truthfulness, accuracy, honesty and endorse freedom of expression with its diversity of perspective that leads to the respect of other communicators before evaluating and responding to their messages. Communication and Globalization  Communication and globalization are usually connected with each other. To attain globalization, communication plays an important part. Globalization is the process by which people in the world are unified and act as one society; in order to have globalization a person has to know a universal Language - which in most cases; English is the language that connects us to globalization. Also, globalization and intercultural communication impacted the types of communication skills needed in dramatic ways. Today, people need to understand the dynamics of long-distance collaboration, the impact of culture on manners and way of speaking. Understanding the impact of globalization can help to select the most useful communication skills development. In global environment, communicating effectively can be a challenge. Even if both perso ns speak the same language there still can be a misunderstanding because of their cultural differences. Research on cross-cultural communication often focuses on understanding how individual differences influence our ability to communicate with others. Sin ce most individuals grow up within a single culture having to interact with others from a different culture or background can represent a challenge. This is one of the factors that contributes and hinder communication in achieving globalization. This is why it is important to know the purpose of communication, in that way once can develop their skills in communicating with people with different culture and languages. Activity Answer the following thoroughly. 1. What is communication? 2. What are the most important principles of communication? Explain. 3. Does language contributes to the globalization of a society? How? 4. What is the connection of communication to globalization? Explain. Course Module  References: Introduction to Communicationhttp://ioc.edu.my/images/demo/printedMaterial/OUMH1203.pdf May 15, 2018 https://www.dol.gov/odep/topics/youth/softskills/Communication.pdf The Communication Process (https://www.cliffsnotes.com/study-guides/principles-of- management/communication-and-interpersonal-skills/the-communication-process) May 15, 2018 Seven Principles of Communication (http://www.yourarticlelibrary.com/management/communication/7-principles-of communication-explained/53333) May 16, 2018 Communication Ethics www.slideshare.net/Kitlaserna/communication-ethics May 16, 2018 The Impact of Globalization on Communication Skills Development https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development- 28172.html Retrieved on April 05, 2018 Globalization through Communication. http://kenmooreworld.blogspot.com/2010/08/globalization-through-communication.html August 10, 2010 The Impact of Globalization on Cross-Cultural Communication http://cdn.intechopen.com/pdfs/38267/InTech The_impact_of_globalization_on_cross_cultural_communication.pdf May 16, 2018 Course Module