G7 Q2 L1 Learning Resource - SPA Media Arts PDF

INTRODUCTION TO VISUAL & AURAL COMMUNICATION INTRODUCTION Looking into the nature of communication and how messages are made and delivered. Theoretical foundation of communication, and from there take off into developing effective communication materials using bo...

INTRODUCTION TO VISUAL & AURAL COMMUNICATION INTRODUCTION Looking into the nature of communication and how messages are made and delivered. Theoretical foundation of communication, and from there take off into developing effective communication materials using both sound and images. OBJECTIVES 1. Demonstrate how images, sound, and text are used to communicate messages. 2. Combine images and text to create artistic visual presentations. 3. Utilize digital applications to create and enhance sounds. 4. Incorporate sound to enhance the presentation of visual communication projects  COMMUNICATION before the arrival of Spanish colonizers in 1521, there already existed a system of writing, usually on tree bark and using colored tree sap as ink? New laws and policies in a community or barangay was announced with a town crier or umalohokan who would walk around making the announcement. WHAT IS COMMUNICATION? Communication is the transfer of information from one place or person, to another place or person. DIFFERENT KINDS OF COMMUNICATION MEDIA IS COMMUNICATION by understanding how communication works and affects people, then you will be able to create Media Artworks that can influence, engage, and entertain audiences. DIFFERENT KINDS OF COMMUNICATION Spoken or Verbal Communication based on words that are said, spoken, or using the human voice. happens in phone calls, radio broadcasts, and in speeches and lectures.  DIFFERENT KINDS OF COMMUNICATION Non-Verbal Communication includes facial expressions, hand and body movements, The and body famous Filipino language. “nguso” is a form of non- verbal communication and is used to point or refer to something. DIFFERENT KINDS OF COMMUNICATION Written Communication based on text and numbers include letters, notes, flyers, invoices, or receipts. Books, emails, poetry, and websites are also types of written communications.  DIFFERENT KINDS OF COMMUNICATION Visual Communication communication based on the use of lines, colors, shapes, and forms as the means to deliver its message. can still use text, voice, or movements, but it also relies on Elements of Art and Design to enhance or to emphasize the message. Billboards, posters, paintings, photographs, dances, plays, and films are different forms that use visual communication to make their message more interesting to their receiver. MEDIA FORMS All messages from sender to receiver must pass through a channel. – person-to- person communication, that channel is the human voice. – news announcement being made to millions of people, the channel is the TV or radio. The channel used to transmit or transfer a message from sender to receiver is called the “medium” (or the plural “media”). Media can come in physical forms: newspapers, books, billboards, and letters; it can also be non- physical or virtual such as websites, news broadcasts, or emails.  Newspapers, books, Media channels based on text and using some flyers, magazines, Print Media sort of printing such as paper and tarpaulins. birthday tarps, board games, komiks Broadcast Media channels that are used for “one-to- TV, radio, emergency Media many” messages and made through a one-way announcements form where the message is sent to the receiver, but the receiver cannot generally comment or make feedback. Outdoor Usually used for advertising, these are media Billboards, traffic signs, Media channels that are designed to be seen by a store signage, posters large number of people in an outdoor setting. Also known as “Out Of Home (OOH)” media. New Media Digital communication channels that are Internet, websites, blogs designed around the concept of and vlogs, YouTube, “interactivity” or the ability of the user to computer games, mobile choose his or her content. New Media is phone apps, Spotify, different from broadcast media as it is more Netflix designed to respond to individual preferences or “one-to-few” messaging. Social Media A type of communication channel where Facebook, Instagram, information is transferred through virtual Twitter, LinkedIn, networks and communities. These virtual Snapchat, Tiktok, Tumblr networks and communities connect different individuals using common characteristics such as family relations, classmates, common interests, or political stand. SENDER MESSAGE MEDIUM RECEIVER EFFECT For a Somebody Says what How To whom reason Prof. Harold D. Lasswell (1902-1978) described communication in his Communication Model as:  The Concept Of Noise - is anything in the message that is unintended by the sender but is transmitted “ Noise ” to the receiver; there are different types of noise: Physical noise – noises we hear such as car horns, dogs barking, and videoke singing. Electronic noise – these are disruptions in the transmission signals of communications, such as TV static, bad sound volume, choppy phone signals, blurred video. Psychological noise – ideas or emotions that change the meaning of communications we are receiving. A sample of this is how we would immediately dismiss information without verifying it, simply because it came from the village tsismosa. Semantic noise – when the language or means of communication is the item causing miscommunication problems. – happen when the receiver is having difficulty understanding the language or accent of the speaker, or it can be when there is too much technical terms that the message is not being properly received by the listener.  TOPIC REFLECTION Media Arts is about communicating. It’s about sending a message to a receiver so a certain effect can be reached. Do we want our audience to cry? Laugh? Buy shampoo? As communicators we are supposed to avoid or minimize the effect of “noise” in our communications. How to avoid noises?  we have to think about what and how our audiences think, see, and feel.  We need to understand things like “what is their reading comprehension level”, “will they understand these numbers or what these numbers mean?”, or even “what language should I use?”