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Questions and Answers
What is primarily defined as the channel used to transmit messages from sender to receiver?
Which type of media is characterized by 'one-to-many' communication with no general feedback from the audience?
What distinguishes New Media from Broadcast Media?
Which of the following is an example of Outdoor Media?
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Which option best describes Print Media?
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What is an example of New Media?
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What type of communication channel does Social Media represent?
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Which of the following is NOT a characteristic of Outdoor Media?
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What does empirical communication primarily aim to achieve?
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Which type of noise refers to disruptions in communication signals?
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What is a key characteristic of psychological noise in communication?
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Which aspect is crucial to minimize noise in communication?
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What might semantic noise most likely cause in communication?
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Why is it important for communicators to consider their audience's feelings?
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Which of the following is LEAST likely to be a source of physical noise?
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What role do social media networks serve in communication?
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What is a primary objective of effective communication materials?
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Which of the following best describes non-verbal communication?
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Which form of communication is characterized by the use of lines, colors, shapes, and forms?
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What role did the umalohokan serve in pre-colonial communication?
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Using digital applications is important in which aspect of communication?
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In the context of visual communication, which element is crucial for emphasizing a message?
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Which of the following statements is true about spoken communication?
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What is a significant benefit of understanding communication?
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Study Notes
Communication
- Communication is the transfer of information from one place or person to another.
- Communication existed in the Philippines before the Spanish colonization in 1521.
- Pre-colonial Filipinos used tree bark for writing and colored tree sap as ink.
- Town criers, or umalohokan, announced laws and policies in barangays by walking around and making proclamations.
Different Kinds of Communication
- Spoken or Verbal Communication: based on spoken words, using the human voice. Examples include phone calls, radio broadcasts, speeches, and lectures.
- Non-Verbal Communication: includes facial expressions, hand and body movements, and gestures.
- Written Communication: based on text and numbers. Examples include letters, notes, flyers, invoices, receipts, books, emails, poetry, and websites.
- Visual Communication: relies on lines, colors, shapes, and forms to convey a message. Utilizes elements of art and design to enhance or emphasize the message. Includes examples like billboards, posters, paintings, photographs, dances, plays, and films.
Media Forms
- Media refers to the channel used to transmit or transfer a message from sender to receiver.
- Print Media: includes newspapers, books, flyers, magazines, birthday tarpaulins, board games, and komiks.
- Broadcast Media: Used for "one-to-many" messages, transmitted through a one-way form of communication where the receiver generally cannot comment or provide feedback. Examples include TV, radio, and emergency announcements.
- Outdoor Media: Used mainly for advertising, designed to be seen by a large number of people in an outdoor setting. Includes billboards, traffic signs, store signage, and posters. Also known as "Out Of Home (OOH)" media.
- New Media: Digital communication channels utilizing "interactivity" or the ability of the user to choose his or her content. Focuses on responding to individual preferences and "one-to-few" messaging. Examples include the internet, websites, blogs and vlogs, YouTube, computer games, mobile phone apps, Spotify, and Netflix.
- Social Media: A type of communication channel where information is transferred through virtual networks and communities. These virtual communities connect individuals based on family relations, classmates, common interests, or political stance. Examples include Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, and Tumblr.
The Concept Of "Noise"
- Noise: anything in the message that is unintended by the sender but is transmitted to the receiver.
- Physical Noise: audible noises like car horns, dogs barking, or videoke singing.
- Electronic Noise: disruptions in the transmission signals of communications, such as TV static, bad sound volume, choppy phone signals, or blurred video.
- Psychological Noise: ideas or emotions that change the meaning of communicated information.
- Semantic Noise: when the language or means of communication causes miscommunication problems. Can occur due to difficulty understanding the language or accent of the speaker, or excessive use of technical terms.
Avoiding Noise
- Understand your audience: think about how your audience thinks, sees, and feels.
- Consider reading comprehension: determine the reading comprehension level of your audience.
- Use appropriate language: choose the right language for your audience and the message.
- Think about the message's impact: consider the desired effect on the audience.
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Description
Explore the rich history and various types of communication, tracing its evolution from pre-colonial times to contemporary practices in the Philippines. This quiz covers spoken, non-verbal, written, and visual communication styles, highlighting their significance in conveying messages effectively.
