Summary

This document provides a comprehensive overview of web evolution, exploring various aspects such as Web 1.0, 2.0, and 3.0. It delves into multimedia, interactive media principles, and popular online content formats, including blog posts, social media, videos, and more. It also discusses the significance of interactive websites in enhancing user experience and conversion rates.

Full Transcript

Overview of Web Evolution Web 1.0 Static webpages referred to as the "read-only web." Allowed users to search for and read information with minimal interaction. Web 2.0 Term introduced around 2004. Characterized by greater interactivity and user-generated content. Users can create...

Overview of Web Evolution Web 1.0 Static webpages referred to as the "read-only web." Allowed users to search for and read information with minimal interaction. Web 2.0 Term introduced around 2004. Characterized by greater interactivity and user-generated content. Users can create their own content and spaces. Web 3.0 Described by Tim Berners-Lee as the "read-write-execute web." Also known as the semantic web or data-driven web. Focus on semantic markup to enhance communication between users and software applications, addressing context and relevance in data. Rich Content and Interactive Media Enable transformative sharing of information through technology. Multimedia Combination of text, audio, images, animations, and video. Enhances communication and engagement across various mediums. Importance of Multimedia in ICT Integral to presentations and online interfaces in the 21st century. Triggers multiple senses and captures user attention, enhancing audience satisfaction. User experience serves as a key metric for measuring product/service effectiveness. Principles of Interactive Media Rich in graphical elements, text, and audio/video components. Accessible through various platforms including websites and smartphones. User-centered design facilitating browsing and navigation. Illustrative nature allows better communication of messages through graphics. Capable of easy information transfer and orienting effects for users. Differentiable into linear (fixed progression) and non-linear (interactive progression) formats. Promotes active learning experiences. Popular Types of Online Content Blog Posts Effective for content marketing and brand growth. Social Media Posts Essential for audience engagement and relationship building. Videos Highly engaging content that influences purchasing decisions (90% of consumers affirm this). Case Studies Provide insights into customer experiences with products/services, aiding in decision-making. Infographics Visual representation of data that improves understanding and engagement. Ebooks Long-form content designed to educate and build relationships with prospects. Checklists Step-by-step guides that help users address specific problems or achieve goals. Importance of an Interactive Website Increased Time on Website Features like videos enhance user familiarity and engagement, increasing dwell time. Increased Conversion Rate Interactive elements enhance the likelihood of user conversion through engagement strategies like showcasing experiences. Improved User Experience Boosts critical metrics like conversion rates and user retention; for example, online chats for real-time support. Planning and Conceptualizing Social Advocacy for Developing an ICT Project 1. Introduction - This presentation focuses on planning and conceptualizing social advocacy projects related to ICT. - It aims to empower individuals to develop effective ICT projects that address societal needs. 2. Recall: ICT in the Recent History of the Philippines - This section likely provides a brief overview of the role of ICT in the Philippines' recent history. - It serves as a context for understanding the importance of ICT-related advocacy projects. 3. What is Advocacy? - The presentation defines advocacy as a process of influencing decision-making to achieve a specific goal. - It likely includes examples of advocacy in the context of ICT projects. 4. SMART Goal Setting - Specific: Clearly define what you want to achieve with your ICT project. - Measurable: Establish quantifiable metrics to track progress and success. - Attainable: Ensure your goals are challenging but realistic, considering available resources. - Relevant: Align your goals with the needs and interests of your target audience. - Time-Bound: Set deadlines to maintain focus and ensure timely completion. 5. Concept Paper - A concept paper is a summary of a project or issue, presenting a detailed discussion of a chosen topic. - It typically ranges from 2-3 pages for small projects to 20 pages for extensive research. - Formatting: - Formal font styles (Times New Roman, Garamond, Baskerville). - Double-spaced lines and paragraphs. - 12-point font size. 6. Key Points for Creating a Concept Paper - Choose a topic you are genuinely interested in. - Develop questions related to your chosen topic. - Generate potential solutions for each question. - Identify the data needed to answer your questions and how to gather it. - Determine how to analyze, interpret, and present the collected data. 7. Elements of a Concept Paper for Social Advocacy - Title Page: - A catchy and informative title that reflects the project's focus. - Should provide a clear overview of the concept paper's content. - Often presented in the form of a question. - Introduction: - The most important part of the concept paper. - Convince the reader of the project's mission and vision. - Detail the project's goal and the envisioned impact. - Clearly state the problem you want to solve. - Explain why you chose to investigate this specific issue. - Highlight the potential benefits and necessity of your research. - Create a strong and positive impression on potential readers. - Purpose: - Explain why your project is worth the time, effort, and resources. - Emphasize the project's potential to create positive change. - Focus on how the project can help others. - Description: - Provide detailed information, data, and specifics about the project. - Outline the steps and procedures involved in implementing the project. - Explain the methods and plans for addressing the problem. - Describe how the project will effectively solve the identified issue. - Support: - Outline the budget required for the project. - Identify potential sponsors and sources of funding. - Consider non-monetary forms of support, such as moral backing. - Contact Information: - Include the names of the creators. - Provide the project's address, phone number, email address, and website. Remember: - Always start with the end in mind. - Generate ideas based on your target audience. - Have a clear plan of action, responsibilities, work requirements, timeframe, and budget. - Set SMART goals to guide your project. Q2W3.pptx: Creating Social Advocacy Videos 2. Review of Intellectual Property Concepts This section likely reviews key concepts related to intellectual property, including: - Intellectual Property (IP): Refers to creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. - Copyright: Protects original literary, artistic, and musical works, such as books, songs, films, and software. - Fair Use: A legal doctrine that allows limited use of copyrighted material without permission from the copyright holder under certain circumstances (e.g., criticism, comment, news reporting, teaching, scholarship, or research). - Plagiarism: The act of presenting someone else's work or ideas as your own. 3. Creating a YouTube Account The presentation provides step-by-step instructions on how to create a YouTube account. 4. Analyzing a Social Advocacy Video Learners are instructed to find a sample social advocacy video on YouTube and answer the following questions: - Title of the Video - Uploader - Video Link - Date Uploaded - What was the Social Advocacy all about? - What have you observed on the content of the Social Advocacy? - If there is a chance you can change a certain part of the video, what it is and why will you change it? 5. Designing Social Advocacy According to Modern Sculpture Artists (MSA), a design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or specification in the form of a prototype, product or process. The verb to design expresses the process of developing a design. IN DESIGNING AND CREATING YOUR OWN VIDEO CONTENT, YOU SHOULD EXPRESS YOURSELF BY VOICING OUT CREATIVELY WITH PASSION TO PROMOTE THE ADVOCACY YOU DESIRE. 6. Four Purposes of Social Advocacy Videos - Inform: Videos should inform the audience about the real situation of the society. Voice out your thought in increasing understanding and making meaningful knowledge to share with others. Communicate with the audience with your heart. - Inspire: Infuse your advocacy and learning with a sense of meaning and purpose to motivate and uplift your audience. Make their viewing worthwhile, alive, and healthy on their eyes. Create new possibilities and desire to be taken. Inspire them to take actions. (e.g. Advocacy Video, Inspirational Video/Film, Endorsements, Testimonials and etc.) - Educate: Empower your audience with the proper knowledge. Make them aware and impart learning through your advocacy. To educate your audience means engaging them into a wise, hopeful, and respectful cultivation of learning and application. (e.g. Vlog, DIY Video, Tutorial and etc.) - Entertain: Ignite wonder, awe, and entertainment through learning. Learning is not always being serious, but it becomes more adequate if the person is enjoying while doing it. Give your advocacy an entertainment value. (e.g. Musical/Lyrical Video, Short Film, Viral Videos and etc.) 7. Developing Social Advocacy Development phase is one of the crucial stages in constructing and producing your social advocacy, because this phase is where skills and creativity should foster. The creator should also need to be careful not to plagiarize works and give proper credits to the owners of different intellectual properties in crafting your project unless it is under the fair use. Fair Use means you can use copyrighted materials without a license but only for certain purposes. These includes commentary, criticism, reporting, research, and educational purposes. In accordance with this, fair use must follow these prescribed guidelines: - a.) majority of the content you created must be of your own; - b.) give credits to the copyright holder; and - c.) don't make money out of the copyrighted work. The creator can also use Creative Commons – an American non-profit organization devoted to expanding the range of creative works available for others to build upon and share legally. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public. 8. Understanding Copyright Principles IN COPYRIGHTING YOUR SOCIAL ADVOCACY, A BASIC UNDERSTANDING OF COPYRIGHT PRINCIPLES IS ESSENTIAL FOR ANYONE WHO PUBLISHES THEIR CREATIVE WORKS ONLINE. ALL COPYRIGHT LAW UNDER REPUBLIC ACT 8293 – INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES COVERS A BROAD RANGE OF CREATIVE WORKS. COPYRIGHT OR AUTHOR’S RIGHT IS A LEGAL TERM USED TO DESCRIBE THE RIGHTS THAT CREATORS HAVE OVER THEIR LITERARY AND ARTISTIC WORKS. WORKS COVERED BY COPYRIGHT AND ITS VALIDITY RANGES FROM THE FOLLOWING MEDIUM: 1. Literary works – These are basically prose such as books, news story, scientific paper, novel, poetry, or any other forms of “word-only”. The validity of copyright under literacy works applies during the lifetime of the author plus fifty (50) years after death. 2. Musical works – These applies to both the lyrics and the music. Under musical works, the copyright falls under fifty (50) years from year recording took place. 3. Dramatic works – These are plays, including any accompanying music. Copyright in dramatic, works whether published or unpublished, expires fifty (50) years after the end of the year of creation. 4. Pictorial, graphic and sculptural works – These are photographs, drawings, paintings, and any other kinds of two- or three-dimensional art. These works’ copyright applies under fifty (50) years from the publication. 5. Motion pictures and other audiovisual works -These are movies, television shows, YouTube videos, and any kind of multimedia. The audio-visual works shall be protected for fifty (50) years from the date of publication. If it is unpublished, it is protected for fifty (50) years from the date of creation. 6. Sound recording – These are a separate copyright that protects a recording artist’s rendition of a work. Performances not incorporated in recordings shall be protected for fifty (50) years from the end of the year in which the performance took place. Sound or image and sound recordings and performances incorporated therein shall be protected for fifty (50) years from the end of the year in which the recording took place. 7.Architectural works. These are blueprints and similar plans for building. Works of applied art shall be protected for twenty-five (25) years from the date of its creation. 9. Video Editing Tools IN CRAFTING YOUR PROPOSED SOCIAL ADVOCACY, THE FOLLOWING ARE THE TOOLS OR SOFTWARE IN DEVELOPING YOUR OWN VIDEO CONTENT BUT NOT LIMITED TO: 1. VideoPad (https://www.nchsoftware.com/videopad/index.html)- is one of the best video editing tools to take your first steps in the world of multimedia video editing. It is perfect for anyone starting to play around with video compositions as it is simple and easy to use. 2. Blender (https://www.blender.org/features/video-editing) - is an open-source program that is entirely free to use. Blender was designed is 3D animation suite that comes with a very useful video editor. The editor allows you to perform basic actions like video cuts and splicing and more. It also allows you to carry out more complex tasks like video masking. This makes it a very flexible video editor and caters to both beginner and advanced users. IN CRAFTING YOUR PROPOSED SOCIAL ADVOCACY, THE FOLLOWING ARE THE TOOLS OR SOFTWARE IN DEVELOPING YOUR OWN VIDEO CONTENT BUT NOT LIMITED TO: 3. Shotcut (https://shotcut.org/) - is a fully open-source program. This means after downloading it, you get access to all the features without the need for a paid upgrade. This video editor supports a wide range of video formats and boasts a great collection of tutorial videos. Two of the most striking features are 4K HD resolution support and its timeline editing. Shotcut will be a great editing tool for you if you wanted to have a 4K HD resolution for your video output. 4. Openshot (https://www.openshot.org) - is entirely open source. It has an easy to use drag and drop interface. Openshot packs features including unlimited layers and audio mixing. It also allows real-time previews when you create transitions between your clips. This free editor has also a nice balance between advanced features and a simple interface, good for beginners and advanced creator. Q2W5.pptx: EMPOWERMENT TECHNLOGY ICT Project for Website Traffic Statistics and Performance Analysis Web traffic is the number of web users who travel to any given website. Each person who logs on to a website is recorded as a visit or session, with a starting and ending point. This is a common way to measure success of your website and online business effectiveness at attracting an audience. Monitoring Site Statistics on Different Platforms 1. WIX You will see how much traffic your site is getting, where your visitors are coming from and more, with the Site Traffic Analytics. By understanding how visitors interact with your site and by checking in on your site's performance, you'll be better able to reach your audience and respond to the changing trends. Once you log in to your WIX account, click the Analytics tab in your site's dashboard. img In Wix, you can view the number of visitors, unique visitors, bounce rate and forms submitted for the last 7 days. KEEP IN MIND: Visits- refer to the number of visits in a website during the selected time-frame, including multiple visits by the same visitor. Unique Visitors- refer to the number of people who visited a website at least once within the reporting period. Bounce Rate- refers to the percentage of people that visited in a website and left after viewing only one page. Form Submitted- refers to the number of contact forms submitted by visitors. 2. Facebook Running a Facebook business page can help your reach and connect with your existing and potential customers. And this is one of the inexpensive ways to promote your business online. To access Facebook Page Insights, go to your Facebook Page and click Insights tab in the top menu. Facebook Page Insights gives you a detailed analytics for your Facebook Page, so you can track what works, learn how people interact with your content, and improve your results over time. img The Overview is broken down into different sections, starting with the : Overview: gives you a bird’s eye view of everything that’s happening in your Facebook page 1. Page Summary – Set of graphs with top-level metrics for number of categories 2. Actions on Page – refers to the number of times people clicked in Action Button 3. Page Views – total views of your Facebook Page, including by people not logged into Facebook 4. Page Previews – number of times people hovered their mouse over your page information to see a preview of your page 5. Page Likes – number of new likes 6. Post reach – number of people who saw your post at least once 7. Page Followers – number of organic page follow, paid page follows and unfollows 3. Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. img Benefits of Website Analytics & Tracking Here are some benefits of advanced website analytics. 1. Know the visitors of the site. 2. Know exactly what the customers are looking for. 3. See what area customers are losing. 4. Find out how to improve the website. 5. Measure the success of other marketing activities and see the match rate rise. Directions: Find and shade the words below in the word search grid. Look for them in all directions. img Web Traffic Page Google Facebook Webpage Performance Platform Technology Tracking Statistic Quiz: TRUE OR FALSE ¼ SHEET OF PAPER Directions: True or False: Write T if the statement is correct and F if the statement is false. ____1. The Analytics tab in Wix contains statistics about your website. ____2. In Facebook page, a summary of the statistics can be found on the Facebook Page Insight button. ____3. The LIKE tab in the Insights of your Facebook Page contains the number of visits of your timeline. ____4. In Wix, you can view daily, weekly, monthly and annual statistics. ____5. Using website statistics, you can easily determine which day and time you can reach most people. ____6. A web analyst should focus on the metrics that really matter to the goals of a business. ____7. Communication skills are not an important skill set for web analysts. ____8. Effective presentation skills are imperative for web analysts. ____9. Bounce rate is not actionable measure. ____10. A high bounce rate may include that a website’s landing page(s) are not relevant to visitors. ____11. A high bounce rate coupled with a large amount of website content may be a signal that the content is not engaging. ____12. Viewing the breakdown of visitors to a website via geographic locations is an example of segmentation. ____13. Depth of visit is defined as the number of organic page follow, paid page follows and unfollows. ____14. Visitor loyalty is defined as how often visitors visit your website or Facebook Page. ____15. Uploading a picture on Facebook generates big data. Q2W6.pptx: EMPOWERMENT TECHNOLOGIESSUSTAINING ICT PROJECTS FOR SOCIAL CHANGE WHAT IS WEBSITE MANAGEMENT SYSTEM? A Website Management System (WMS) is a software tool or platform that facilitates the creation, management, and organization of a website's content and structure. It allows users to build and modify websites without extensive programming knowledge, making it accessible for a variety of users, from individuals to large organizations. What is CMS? CONTENT MANAGEMENT SYSTEM - : A CMS is specifically designed for managing, creating, and publishing digital content, primarily for websites. It focuses on content creation and editing, allowing users to easily manage text, images, videos, and other media. ICT is one of the economic development pillars that expanded into national competitive improvement. It can increase the quality of human life because it can be used as a learning and education media. UX stands for “user experience” is the way a person feels about using a product, system or service, while UI stands for “user interface.” The importance of sustaining and maintaining an ICT Project is through available monitoring tools and evaluating techniques such as user interviews, feedback forms and analytics data USER INTERVIEWS User interview is a UX research method during which a researcher asks one user questions about a topic of interest (e.g., use of a system, behaviors and habits) with the goal of learning about that topic. Interviews give insights into what users think about a site, an application, a product, or a process. They can point out what site content is memorable, what people feel is important on the site, and what ideas for improvement they may have. FEEDBACK FORMS It is a way in which customer feedback is obtained. Feedback forms help in improving products or services, and even the fundamental understanding of the business users. It is considered one of the most efficient and economical methods of understanding customers and measuring customer satisfaction. ANALYTICS DATA Analyzing raw data in order to make conclusions about that information. Many of the techniques and processes have been automated into mechanical processes and algorithms that work over raw data for human consumption. The resolution of sustaining an ICT Project allows the user to make sets of questions, gather responses using Google forms, and gather input from reviews, online registration, and customer care report. SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE 1. Update content regularly Do not put off the updates to safety measure your web content. It is done to continue having life on your Website that keeps the web content more captivating. By changing the site content often in essential to maintain the relevancy of the Website SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE 2. Webpage Design Web design is essential because it impresses how your audience sees your brand. The brand you make on them can either get them to remain on your page and learn about your business and turn into a competitor. Good web design helps you to keep advance on your page. Make your website looks attractive by new images or a design renovation. Give it a makeover with some new photos or a design renovation SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE 3. Updated Links Updated links and customized web search engines give the viewers appreciated and accessible information that leads to a successful projects. One reason to update the links on your website will attract the user to easily navigate and search for your site. Impact of an updated links: more visibility of webpage in search results receive traffic from other websites linked to you high quality incoming links means your site will be admired as a valuable resource link updating also helps in getting fast in search result quicker SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE 4. Reply to inquiries Providing a quick response to the viewer is vital to gather and collect feedback on web content, especially to enhance the support, including forums, online communities, emails, blogs, and comments. SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE 5. Website Management A website management platform is integrated tools, and service that allow the team to create, design, develop, launch, manage, administer, and monitor website content, web building involves web management, navigation support, homepage content writing and design for multimedia. SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE 6. Monitoring Tools 24-hour care tools are used to continuously track the status of the webpage in use to detect the earliest warning of failures, defects, or problems, and to progress them. There are monitoring tools for servers, networks, databases, security, performance, Website and Internet usage, and applications. Use a search engine about the Pareto Principle The Pareto principle, also known as the 80/20 rule, is a theory maintaining that 80 percent of the output from a given situation or system is determined by 20 percent of the input. Learn how the principle applies in almost every aspect of life. Use a search engine about the Pareto Principle img Promotion, Traction, and traffic monitoring Traction and traffic use to promote the Website have varied methods to attract visitors to get more shares, email subscribers, and higher search rankings to support and validate products and keep growing of user and customer. Generate ideas where a contingency plan would be essential in sustaining an ICT project. A tech company is in the process of developing a cloud-based project management tool aimed at improving collaboration and productivity among remote teams. The project has a defined timeline, budget, and a dedicated development team. However, there are several risks and potential issues that could impact the project’s success, making a contingency plan essential. Team Availability and Resource Allocation: Scenario: A key developer becomes seriously ill, and their absence impacts the project timeline.”

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