Web Evolution and Interactive Media Principles

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Questions and Answers

What is a key characteristic of Web 1.0?

User-generated content and social media features

Static webpages that allow minimal interaction (correct)

Dynamic webpages with high interactivity

Semantic web focused on data-driven applications

Which term best describes Web 3.0?

The static web

The read-only web

The interactive web

The read-write web (correct)

What is one of the benefits of multimedia in ICT?

It enhances engagement and communication (correct)

It restricts communication to a single medium

It eliminates the need for user-centered design

It simplifies complex data to text only

In the context of online content, which format is primarily used for step-by-step guidance?

Checklists Signup and view all the answers

What feature of an interactive website is most likely to increase user engagement?

Incorporation of videos and multimedia Signup and view all the answers

Which of the following is a primary focus of Web 2.0?

User-generated content and interactivity Signup and view all the answers

What type of online content is especially effective for enhancing audience engagement?

Social Media Posts Signup and view all the answers

Which of the following describes user-centered design in interactive media?

Facilitating browsing and navigation for users Signup and view all the answers

What is one of the primary purposes of social advocacy videos?

To inspire and motivate the audience Signup and view all the answers

Which of the following best describes the development phase in creating social advocacy videos?

A stage where skills and creativity are fostered Signup and view all the answers

What does 'Fair Use' allow creators to do?

Use copyrighted materials for specific purposes without a license Signup and view all the answers

How should the audience ideally feel after watching an advocacy video aimed at education?

Empowered and informed Signup and view all the answers

Which of the following is NOT one of the four purposes of social advocacy videos?

Advertise Signup and view all the answers

What is a key aspect to consider when creating video content for advocacy?

Voicing out creatively with passion Signup and view all the answers

In terms of informing the audience, what should social advocacy videos allow for?

Clear communication that engages the heart Signup and view all the answers

Which element is emphasized in videos that aim to entertain as part of social advocacy?

Engaging content that ignites wonder Signup and view all the answers

What is one of the primary requirements for fair use of copyrighted works?

The majority of the content must be original. Signup and view all the answers

How long does copyright protection last for literary works under Philippine law?

50 years after the author's death. Signup and view all the answers

Which type of work has a copyright validity of fifty years from the year it was recorded?

Musical works. Signup and view all the answers

What does Creative Commons primarily provide to creators?

Copyright licenses for free use and sharing. Signup and view all the answers

For which type of work does copyright expire fifty years after the end of the year of creation?

Dramatic works. Signup and view all the answers

How long is the copyright protection for audiovisual works like movies and television shows?

50 years from the date of publication. Signup and view all the answers

What is a basic understanding necessary for anyone publishing online creative works?

Understanding of copyright principles. Signup and view all the answers

In which situation does copyright for sound recordings last for fifty years?

From publication of the sound recording. Signup and view all the answers

What is the primary focus of the presentation mentioned?

Planning and conceptualizing social advocacy projects related to ICT. Signup and view all the answers

Which of the following is a characteristic of SMART goal setting?

Defining clear, specific objectives to be accomplished. Signup and view all the answers

What does a concept paper primarily aim to do?

Summarize a project or issue with detailed discussion. Signup and view all the answers

Which element is NOT emphasized when setting SMART goals?

Attractiveness of the project to stakeholders. Signup and view all the answers

What does the bounce rate measure in website analytics?

The percentage of visitors who leave after viewing only one page Signup and view all the answers

Which of the following metrics does NOT belong to the WIX Site Traffic Analytics?

Page Likes Signup and view all the answers

What is one key point for creating a successful concept paper?

Develop questions related to your chosen topic. Signup and view all the answers

What feature does Facebook Page Insights provide?

Page engagement tracking Signup and view all the answers

Which of the following best describes advocacy in the context of ICT projects?

A process of influencing decision-making for specific goals. Signup and view all the answers

What is the recommended length of a concept paper for extensive research projects?

20 pages. Signup and view all the answers

The 'Page Views' metric in Facebook Page Insights includes views from:

People not logged into Facebook Signup and view all the answers

Which formatting style is specifically mentioned for writing a concept paper?

Double-spaced lines and paragraphs. Signup and view all the answers

Which of the following statements about unique visitors is true?

It counts each unique visitor only once in the reporting period Signup and view all the answers

What does the 'Actions on Page' metric measure in Facebook Insights?

Clicks on the Action Button Signup and view all the answers

To access Site Traffic Analytics in WIX, one must:

Log in and click the Analytics tab Signup and view all the answers

What does the 'Page Followers' metric in Facebook Insights signify?

The organic and paid followers, as well as unfollows Signup and view all the answers

What does CMS stand for?

Content Management System Signup and view all the answers

Which method is NOT typically used for obtaining user feedback?

Random sampling Signup and view all the answers

Which of the following best describes the role of UX?

Evaluating user interactions with a product Signup and view all the answers

Why is sustaining an ICT Project important?

To enhance content visibility and relevance Signup and view all the answers

What is one advantage of using analytics data?

It automates the analysis of raw data for insights Signup and view all the answers

What should be a key action for maintaining an ICT Project?

Engage in regular site updates for content Signup and view all the answers

What is the primary focus of user interviews in UX research?

Learning about individual user experiences and opinions Signup and view all the answers

Feedback forms are primarily used for which purpose?

To improve products and understand user satisfaction Signup and view all the answers

Study Notes

Web Evolution

Web 1.0 was a "read-only web", allowing users minimal interaction with static webpages.
Web 2.0, introduced around 2004, featured greater interactivity and user-generated content, allowing users to create their own content and spaces.
Web 3.0, also known as the semantic web, is a data driven web designed to enhance communication between users and software applications. It focuses on semantic markup and context.

Rich Content and Interactive Media

Multimedia (text, audio, images, animations, and video) enhances communication and engagement.
Multimedia is crucial for presentations and online interfaces in the 21st century.
An effective User Experience (UX) is critical for measuring product/service effectiveness.

Principles of Interactive Media

Interactive media should use graphical elements, text, and audio/video components.
It should be accessible across varied platforms (e.g., websites and smartphones).
User-centered design supports easy browsing and navigation.
Illustrations help communicate messages.
Interactive media can be either linear (fixed progression) or non-linear (interactive progression).
It should promote active learning.

Interactive Website Importance

Increased time on website is related to interactive website features like videos.
Interactive elements increase User Conversion Rates.
Improved UX boosts metrics like conversion rates and retention. Tools like online chats improve real-time support.

This involves planning and conceptualizing social advocacy projects for ICT.
Understanding ICT's role in recent Philippine history gives context to project advocacy.
Describing advocacy as a process of influencing decision-making to achieve a goal is important.

SMART Goal Setting for ICT Projects

Specific, Measurable, Achievable, Relevant, and Time-bound goals focus and track project progress.

Concept Paper Elements

A concept paper is a 2-3 page summary of a project or issue.
It should be formatted with formal fonts, double-spacing, and 12-point font.
The paper should include a clear title, introduction, chosen topic, developed questions, potential solutions, data collection strategies, and methods of analysis.

Intellectual Property Concepts

Intellectual property (IP) refers to creations of the mind including inventions. Literary and artistic works, designs, symbols, and images used in commerce.
Copyright protects original works like books, songs, films, and software.
Fair use allows limited use of copyrighted works without permission (e.g., for criticism, comment, news reporting).
Plagiarism is presenting someone else's work as your own.

Creating a YouTube Account

Step-by-step instructions on how to create a YouTube account are included.

Suggested steps for analyzing a social advocacy video include describing the title and uploader and summarizing the video's content, the key takeaway messages, and any important information about the video.

Inform, Inspire, Educate, and Entertain are the four purposes of social advocacy videos.

Careful use of copyrighted materials, respecting licenses, and giving due credit is important when developing social advocacy videos.

Copyright Principles

Copyright laws in the Philippines (RA 8293) cover literary, musical, dramatic, pictorial, graphic, or sculptural works; motion pictures and other audiovisual works, sound recordings, and architectural works.
Copyright validity often lasts for the author's lifetime plus fifty to fifty years after the author's death, depending on the medium.

Video Editing Tools

Examples of Video Editing Tools.

Website Management Systems (WMS)

A website's content and structure is facilitated by a software tool called a WMS.
CMS are specifically designed for content creation, management, and editing. They allow users manage text, images, and other media.
ICT improvements can enhance the quality of human life.
User Experience (UX) is the way people feel about a product or service.
User Interface (UI) is how users interact with the product or system.

Website Monitoring Tools

Ongoing monitoring helps to detect issues or problems early.
The tools monitor servers, networks, databases, security, performance, website and internet usage, and applications.

Website Traffic Statistics and Performance

Web traffic refers to the number of website users.
Visits are the number of website visits.
Unique visitors are the number of people visiting the site at least once in a determined period.
Bounce rate is the percentage of people leaving a site after viewing only one page.
Form submissions are the number of contact forms submitted.

Website Analytics

Google Analytics tracks and reports website traffic.
Website analytics gives information on site visits, unique visitors, bounce rate, and form submissions.
It offers valuable insights for improving a website, and content.

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Description

This quiz covers the evolution of the web from Web 1.0 to Web 3.0, highlighting the interactive media's role in user experience. Explore key principles surrounding multimedia content and its importance in effective communication. Test your knowledge on how interactive media operates across platforms and its design considerations.