Web Evolution and Interactive Media Principles

Web Evolution

• Web 1.0 was a "read-only web", allowing users minimal interaction with static webpages.
• Web 2.0, introduced around 2004, featured greater interactivity and user-generated content, allowing users to create their own content and spaces.
• Web 3.0, also known as the semantic web, is a data driven web designed to enhance communication between users and software applications. It focuses on semantic markup and context.

Rich Content and Interactive Media

• Multimedia (text, audio, images, animations, and video) enhances communication and engagement.
• Multimedia is crucial for presentations and online interfaces in the 21st century.
• An effective User Experience (UX) is critical for measuring product/service effectiveness.

Principles of Interactive Media

• Interactive media should use graphical elements, text, and audio/video components.
• It should be accessible across varied platforms (e.g., websites and smartphones).
• User-centered design supports easy browsing and navigation.
• Illustrations help communicate messages.
• Interactive media can be either linear (fixed progression) or non-linear (interactive progression).
• It should promote active learning.

Popular Types of Online Content

• Blog posts are effective for content marketing and brand growth.
• Social media posts are essential for audience engagement and building relationships.

Other Content Types

• Videos are highly engaging and influence purchasing decisions.
• Case studies give insights into customer experiences.
• Infographics visually represent data.
• Ebooks provide in-depth information and educate prospects.
• Checklists guide users through processes.

Interactive Website Importance

• Increased time on website is related to interactive website features like videos.
• Interactive elements increase User Conversion Rates.
• Improved UX boosts metrics like conversion rates and retention. Tools like online chats improve real-time support.

Planning Social Advocacy for an ICT Project

• This involves planning and conceptualizing social advocacy projects for ICT.
• Understanding ICT's role in recent Philippine history gives context to project advocacy.
• Describing advocacy as a process of influencing decision-making to achieve a goal is important.

SMART Goal Setting for ICT Projects

• Specific, Measurable, Achievable, Relevant, and Time-bound goals focus and track project progress.

Concept Paper Elements

• A concept paper is a 2-3 page summary of a project or issue.
• It should be formatted with formal fonts, double-spacing, and 12-point font.
• The paper should include a clear title, introduction, chosen topic, developed questions, potential solutions, data collection strategies, and methods of analysis.

Intellectual Property Concepts

• Intellectual property (IP) refers to creations of the mind including inventions. Literary and artistic works, designs, symbols, and images used in commerce.
• Copyright protects original works like books, songs, films, and software.
• Fair use allows limited use of copyrighted works without permission (e.g., for criticism, comment, news reporting).
• Plagiarism is presenting someone else's work as your own.

Creating a YouTube Account

• Step-by-step instructions on how to create a YouTube account are included.

Analyzing a Social Advocacy Video

• Suggested steps for analyzing a social advocacy video include describing the title and uploader and summarizing the video's content, the key takeaway messages, and any important information about the video.

Four Purposes of Social Advocacy Videos

• Inform, Inspire, Educate, and Entertain are the four purposes of social advocacy videos.

Developing Social Advocacy

Careful use of copyrighted materials, respecting licenses, and giving due credit is important when developing social advocacy videos.

Copyright Principles

• Copyright laws in the Philippines (RA 8293) cover literary, musical, dramatic, pictorial, graphic, or sculptural works; motion pictures and other audiovisual works, sound recordings, and architectural works.
• Copyright validity often lasts for the author's lifetime plus fifty to fifty years after the author's death, depending on the medium.

Video Editing Tools

• Examples of Video Editing Tools.

Website Management Systems (WMS)

• A website's content and structure is facilitated by a software tool called a WMS.
• CMS are specifically designed for content creation, management, and editing. They allow users manage text, images, and other media.
• ICT improvements can enhance the quality of human life.
• User Experience (UX) is the way people feel about a product or service.
• User Interface (UI) is how users interact with the product or system.

Website Monitoring Tools

• Ongoing monitoring helps to detect issues or problems early.
• The tools monitor servers, networks, databases, security, performance, website and internet usage, and applications.

Website Traffic Statistics and Performance

• Web traffic refers to the number of website users.
• Visits are the number of website visits.
• Unique visitors are the number of people visiting the site at least once in a determined period.
• Bounce rate is the percentage of people leaving a site after viewing only one page.
• Form submissions are the number of contact forms submitted.

Website Analytics

• Google Analytics tracks and reports website traffic.
• Website analytics gives information on site visits, unique visitors, bounce rate, and form submissions.
• It offers valuable insights for improving a website, and content.