Manipulative Media and Information PDF

MANIPULATIVE MEDIA AND INFORMATION Presented By : group 6  MANIPULATIVE MEDIA & INFORMATION are tools that are used to aid in hands-on learning. They can be physical objects or computer programs which learners can manipulate in order to grasp an idea, and gain understanding or mas...

MANIPULATIVE MEDIA AND INFORMATION Presented By : group 6  MANIPULATIVE MEDIA & INFORMATION are tools that are used to aid in hands-on learning. They can be physical objects or computer programs which learners can manipulate in order to grasp an idea, and gain understanding or mastery of given concepts. 2  DEFINING INTERACTIVE MEDIA Interactive media is a way of communication where the program responds to the user's actions, and the user's actions also influence the program. Social media is a good example of interactive media because it allows users to share information, chat, and play online games using text and images. 3  INTERACTIVITY Interactivity is the most important feature of interactive media. Its main goal is to get users, like you, highly involved while using the app or platform. 4  RESEARCHES AGREE THAT TV Advertising has a positive impact on consumer buying behavior, so some companies use distorted information to influence consumers to buy their customers' products. Some of these companies include: 5 1. Marketing company or advertising agency -They generate sales of products and services and directly contribute to a company's profitability. They usually provide services such as creating, planning, and managing various forms of advertising. To promote customers and their products and services... 2. Public relations (PR) company -Coordinate relationships through media with various promotions. To allow the public to accept and approve customer activities Including sales activities Their intention is to change people's actions by influencing their opinions. 6  FORMATS AND TYPES Manipulative information and media can be produced, organized, and disseminated through various formats, both formally and informally. To understand how advertising and public relations firms manipulate information, we need to consider the perspective of the viewer or consumer. 7 1.) CONSUMER CONFUSION - happens when a customer is misled or uncertain about a product or service due to various factors. Example: - Similar Branding or Packaging: When products from different brands look very alike, it can be easy for customers to mix them up, especially if they're in a hurry or not paying close attention. * Two brands of detergent: 'Buy One, Take One' or 'Buy One, Get One Free' * Two brands of shampoo: 'Buy 10 plus 1' or 'Buy 10 plus free mug' 8 2.) CROWD MANIPULATION Crowd manipulation is a powerful tool that can be used for good or bad. Crowd manipulation is a powerful tool that can be used for good or bad. Example:- Political Campaigns: Politicians often use emotional appeals, scapegoating, and propaganda to influence Voters. 9  3.)PROPAGANDA Propaganda involves the strategic dissemination of information or ideas by an advertising firm to shape public perception. It often promotes a client's image while damaging an opponent's reputation through various media channels. Example: Highlighting a client's charitable work while revealing an opponent's involvement in questionable financial activities. 10  4.)GATEKEEPING Gatekeeping refers to the control of information flow, where content is filtered before being shared with the public across different platforms, such as publications, broadcasts, or the Internet. This practice may involve limiting the truth for various purposes. 11  5.) CELEBRITY ENDORSEMENTS This is the use of celebrities as endorsers of a certain product or services who will attest to its effectiveness and good quality. Example: Kris Aquino, "The Queen of all Media", was named top celebrity endorser by YES! Magazine because of her credibility and gift of gab. 12  6.) HOAX This is use of manipulative information which intends to deceive or defraud the public. Example: * In 2015, Peter Onneken and Diana Löbl, a pair of documentary filmmakers from Germany, and John Bohannon, a biologist and science journalist based at Harvard, tricked millions of people into believing chocolate could help them to loose weight.  7.) PSYCHOLOGICAL MANIPULATION USED BY THE ADVERTISERS TO INFLUENCE OR MANIPULATE PEOPLE TO CHANGE THEIR DECISIONS OR TO MAKE THE BELIEVE TOWARDS A CERTAIN OBJECT OR SITUATION. EXAMPLE: * AN ADVERTISING AGENCY HIGHLIGHTS THE SLIMMING COMPONENTS OF A JUICE PRODUCT THUS CREATING A HIGHER DEMAND FOR THAT PRODUCT WITH SLIMMING COMPONENT AND THE PREMISE THAT BEING SLIM IS BETTER. TYPES OF MANIPULATIVE MEDIA AND INFORMATION:  1.)TRADITIONAL MANIPULATIVE MEDIA - ARE OBJECTS AND MATERIALS THAT HAVE BEEN PRESENT SINCE BEFORE THE ADVENT OF COMPUTERS AND COMPUTER-AIDED TECHNOLOGY. TOYS, PICTURE AND POP-UP BOOKS, BOARD GAMES, FLASH CARDS, AND MUSICAL INSTRUMENTS FALL UNDER THIS CATEGORY.  2.) DIGITAL MANIPULATIVE MEDIA ARE COMPUTER-AIDED OBJECTS AND MATERIALS THAT ALSO FACILITATE AND ENCOURAGE INTERACTIVE LEARNING. A HOST OF EDUCATIONAL COMPUTER PROGRAMS, VIRTUAL AND ONLINE LEARNING PLATFORMS, 3D SIMULATIONS, AND VIDEO GAMES FALL UNDER THIS CATEGORY. SOURCES/ DIFFERENT PLATFORMS OF INTERACTIVE MEDIA:  1.)MOBILE APPS APPS MADE FOR SMARTPHONES AND TABLETS THAT ALLOW USERS TO INTERACT WITH THEM, UNLIKE APPS DESIGNED FOR DESKTOP COMPUTERS. 2.)3D TV A TYPE OF TV THAT MAKES IMAGES LOOK LIKE THEY HAVE DEPTH, MAKING THEM APPEAR MORE LIFELIKE, SIMILAR TO HOW WE SEE OBJECTS IN THE REAL WORLD.  3.) VIDEO GAMES (MULTIPLAYER) A GAME PLAYED BY ELECTRONICALLY MANIPULATING IMAGES PRODUCED BY A COMPUTER PROGRAM ON A TELEVISION SCREEN OR OTHER DISPLAY SCREEN. MULTIPLAYER GAMES ALLOW TWO OR MORE PLAYERS TO PLAY AGAINST EACH OTHER OR TOGETHER.  4.) ROLE PLAYING GAMES (RPGS) A GAME IN WHICH PLAYERS TAKE ON THE ROLE OF A CHARACTER IN A FICTIONAL SETTING. PLAYERS ARE RESPONSIBLE FOR PLAYING THESE ROLES IN THE NARRATIVE.WHETHER THROUGH LITERAL ACTING OR THROUGH STRUCTURED DECISION MAKING OR CHARACTER DEVELOPMENT...  5.)MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAME (MMORPG) THIS REFERS TO ANY STORY-DRIVEN ONLINE VIDEO GAME WHERE PLAYERS TAKE ON THE PERSONA OF A CHARACTER IN A VIRTUAL OR FANTASY WORLD. IN THESE GAMES, PLAYERS INTERACT WITH A LARGE NUMBER OF OTHER PLAYERS, CREATING A DYNAMIC AND IMMERSIVE ENVIRONMENT. TYPES OF INTERACTIVE WEBSITES:  1.) VIRTUAL REALITY AND IMMERSIVE ENVIRONMENTS -VIRTUAL REALITY REFERS TO COMPUTER- GENERATED SIMULATIONS OF THREE-DIMENSIONAL IMAGES OR ENVIRONMENTS THAT USERS CAN INTERACT WITH IN A SEEMINGLY REALISTIC WAY, TYPICALLY USING SPECIALIZED EQUIPMENT LIKE HEADSETS OR SENSOR-EQUIPPED GLOVES.  2.)SOCIAL MEDIA -SOCIAL MEDIA PLATFORMS ALLOW USERS TO CREATE, SHARE, AND ENGAGE WITH CONTENT, FOSTERING SOCIAL INTERACTIONS SUCH AS COMMENTING, LIKING, AND POSTING. POPULAR EXAMPLES INCLUDE FACEBOOK, TWITTER, INSTAGRAM, TUMBLR, SNAPCHAT, AND OTHERS.  ADVANTAGES: * HANDS ON LEARNING * INCREASE CONFIDENCE AND MOTIVATION FOR LEARNING * MULTISENSORY * VARIATION IN LEARNING * TEACHES UNDERLYING VALUES AND SKILL * EASIER FOR STUDENTS TO UNDERSTAND AND REFLECT ON THE TOPIC * THEY WILL SEE REAL LIFE APPLICATIONS OF CONCEPTS * CAN KEEP THE STUDENTS OCCUPIED  LIMITATIONS: * COSTLY * LIMITED TO COMPUTER/ INTERNET USERS * TENDENCY TO FOCUS ON SOMETHING ELSE * A LOT OF DISTRACTIONS IN THE WORLD WIDE WEB * SOME PROGRAMS/GAMES CAN BE ADDICTIVE * DIGITAL DIVIDE VALUE OF MANIPULATIVE INFORMATION AND MEDIA -IN THIS GENERATION YOU CAN BE ABLE TO IDENTIFY WHETHER THE MANIPULATION MEDIA IS GOOD OR BAD BASED ON:  1.) MOTIVE OR PURPOSE. IT IS IMPORTANT TO IDENTITY THE CAUSE OR THE PURPOSE WHY A PARTICULAR GROUP EMPLOYED IT. EXAMPLE: * A GENERAL INFOMERCIAL WAS RELEASED TO INFORM THE PUBLIC REGARDING DISASTER-PREPAREDNESS IN CASE A DISASTER LIKE FLOOD OR EARTHQUAKE HAPPENS. (GOOD MOTIVE OR PURPOSE * A TV COMMERCIAL WAS RELEASED TO CREATE A GOOD IMAGE TO A POLITICAL NOT HAVE THE INTEGRITY AND GOOD INTENTIONS TO RUN FOR POSITION. (BAD MOTIVE OR PURPOSE)  2.) DEGREE OF INFLUENCE OR INFLUENCE. - THE EXTENT TO WHICH DISINFORMATION CAN INFLUENCE PUBLIC ACTIONS, BEHAVIOR, AND/OR OPINION. SOME ADVERTISING AND PUBLIC RELATIONS AGENCIES MANIPULATE CITIZENS TO INCREASE THEIR LEVEL OF INFLUENCE OR INFLUENCE. EXAMPLE: * IF GENERAL INFORMATION ADVERTISEMENTS PUBLISHED FOR DISASTER PREPAREDNESS ARE MISINTERPRETED PEOPLE MAY BE ALARMED THAT AGAIN THANKYOU FOR LISTENING!!