Podcast
Questions and Answers
What are manipulative media and information used for?
They are tools used to aid in hands-on learning.
Which of the following is an example of interactive media?
Interactivity is considered the most important feature of interactive media.
True
What is the role of a marketing company?
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What can cause consumer confusion?
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What is crowd manipulation?
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What is propaganda?
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What does gatekeeping refer to?
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What role do celebrity endorsements play in advertising?
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What is a hoax in the context of manipulative information?
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How do advertisers use psychological manipulation?
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Study Notes
Manipulative Media and Information
- Manipulative media and information are tools used for hands-on learning, using physical objects or computer programs.
- Learners can manipulate these tools to grasp ideas and master concepts.
- Interactive media is a communication method where the program responds to user actions which in turn influence the program.
- Social media is an example, allowing users to share information, chat, and play games.
- Interactivity is the crucial feature of interactive media, aiming to engage users.
Defining Interactive Media
- Interactive media is a communication method where the program reacts to user input.
- User actions influence the program's functions.
- Social media serves as a prime example, allowing users to share details, chat, and participate in online games using text and pictures.
Interactivity
- Interactivity is a significant aspect of interactive media platforms.
- The goal is to involve users deeply in the experience.
Researches Agree TV Advertising
- Television advertising has a positive effect on consumer buying behavior.
- Some companies exploit this by misrepresenting information to influence consumers.
- Companies engaged in such practices include various marketing agencies and Public Relations firms.
Formats and Types
- Manipulative information and media can be produced, organized, and disseminated through different formats (formal and informal).
- To understand how advertising and public relations firms employ manipulation techniques, the perspective of the viewer or consumer is critical.
Consumer Confusion
- Consumer confusion arises when a customer is misled or unclear about a product or service, due to various factors.
- Similar branding or packaging of products from different brands can lead to confusion.
- This is particularly true when customers make rushed decisions or are in a hurry.
Crowd Manipulation
- Crowd manipulation is a powerful tool, which can be used positively or negatively.
- One example of using crowd manipulation is political campaigns.
- Politicians employ emotional appeals, scapegoating methods, and propaganda to influence voters' decisions.
Propaganda
- Propaganda entails strategically spreading information or ideas by advertising firms.
- The aim is to shape public perception by promoting one party's image, at the expense of another's reputation.
- Propaganda uses various media channels.
Gatekeeping
- Gatekeeping involves controlling the flow of information.
- Content is filtered before being shared with the public on diverse platforms (publications, broadcasts, internet).
- This activity may intentionally censor or withhold truthful details for specific purposes.
Celebrity Endorsements
- Using celebrities to promote a specific product or service is called celebrity endorsements.
- Endorsers testify to the product's effectiveness and quality.
Hoax
- Hoaxes involve using manipulative information to deceive or defraud people.
- The goal is to mislead or defraud the public.
- Examples include misleading marketing campaigns or fraudulent activities.
Psychological Manipulation
- Advertisers use psychological manipulation to influence or change people's decisions towards particular products or situations.
- This approach is frequently seen in marketing campaigns that emphasize specific product benefits.
Types of Manipulative Media and Information
- Traditional media encompasses objects and materials available before computers.
- Digital media includes computer-aided tools, often interactive and educational digital resources.
Sources/Different Platforms of Interactive Media
- Mobile apps work exclusively on smartphones and tablets, interacting uniquely from apps designed for desktop computers.
- 3-D TV technology creates a more realistic image, giving it a deeper look, similar to how people experience their surroundings.
- Video games are played electronically, manipulating images from computer programs.
- Multiplayer video games allow several players to participate interactively and compete with each other.
- Roleplaying games (RPGs) entail players taking on virtual character roles, interacting in virtual settings through narrative, acting, or decision-making.
- Massively multiplayer online role-playing games (MMORPGs) allow numerous players to engage in story-driven activities, and interact through virtual or fantasy worlds.
Types of Interactive Websites
- Virtual reality and immersive environments are computer-generated simulations. They allow users to interact with three-dimensional images and environments in realistic settings. They usually require headsets or sensory gloves for accurate experience.
- Social media platforms provide channels for individuals to create, share, and engage with content. They inspire social interactions, such as comments, likes, and posts. Examples of popular social media platforms include Facebook, Twitter, Instagram, Tumblr,Snapchat etc.
Advantages of Manipulative Media
- Hands-on learning allows better understanding and involvement.
- Confidence and student motivation for learning are increased.
- Multi-sensory learning improves knowledge retention.
- Variation in learning provides unique perspectives.
- Students better comprehend and assess topics by learning about underlying values and skills.
- Deeper understanding by observing real-world applications.
- Increased student engagement.
Limitations of Manipulative Media
- High cost of implementation; limited accessibility for those with no access to the required technology or internet.
- Technology distractions can impact attention and focus.
- Some digital tools and games can become addictive.
- Digital divide prevents equitable access to technology.
Motives/Purpose of Manipulative Media
- Determining the cause or purpose behind specific manipulation techniques is essential.
- Identify the intentions and groups behind manipulation.
Degree of Influence
- Analyze the extent to which misinformation influences public actions, behaviors, and opinions.
- Evaluate how public relations agencies use manipulation to increase their impact.
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Description
Explore the concepts of manipulative media and interactive learning. This quiz covers the definition of interactive media, the role of social media, and the significance of interactivity in engaging users. Test your understanding of how these tools aid in grasping ideas and mastering concepts.
