BROADCAST MEDIA LESSON .pdf

Media and Information Literacy LESSON 8 LESSON TITLE: Broadcast Media and Types LESSON OBJECTIVES: The students will know varying types of broadcast media. The students will be able to recognize types of broadcast media. What is Broadcast Media?  BROADCAST MEDIA A type of media that rea...

Media and Information Literacy LESSON 8 LESSON TITLE: Broadcast Media and Types LESSON OBJECTIVES: The students will know varying types of broadcast media. The students will be able to recognize types of broadcast media. What is Broadcast Media?  BROADCAST MEDIA A type of media that reaches target audiences using airwaves as the transmission medium. Examples of broadcast media are radio, and television.  Types of Broadcast Media  RADIO The wireless transmission and reception of electric impulses or signals by means of electromagnetic waves  He is the first known radio is attributed to the Italian inventor when he made the wireless telegraph in Guglielmo Marconi 1895.  Radio can set into two mode Amplitude Frequency Modulation (AM) Modulation (FM) the amplitude (strength) of the frequency of the the carrier signal is varied in carrier signal is varied proportion to the amplitude of according to the amplitude the input signal (message or of the input signal, while information), while the the amplitude remains frequency remains constant. constant. Radio stations in the Philippines 96.3 Easy Rock Manila 101.1 Yes The Best Wish 107.5 DWIZ-AM 91.5 Win Radio Etc.  TELEVISION a telecommunication medium for transmitting moving images and sound  Philo Taylor Farnsworth Vladimir Kosma Zworykin from Utah are credited as the a Russian-born American Inventor inventors of modern television. Zworykin is acknowledged as the Father of Modern Television as he owns the patent rights, but it was Farnsworth who is credited for the successful demonstration of the transmission of the signals MOVIE & TELEVISION CLASSIFICATION RATINGS The Movie and Television Review and Classification Board (Filipino: Lupon sa Pagrerepaso at Pag- uuri ng Sine at Telebisyon; abbreviated MTRCB) is the government agency responsible for rating television and film for the Philippines.  Three classification ratings of MTRCB G PG SPG GENERAL PARENTAL STRONG PARENTAL GUIDANCE GUIDANCE – May AUDIENCE. contain more serious suggested – Viewers of all Some material topic and theme. May not be advisable for ages are may not be children to watch thus admitted suitable for requiring greater children. parental responsibility. Television Channels in the Philippines GMA Network Gtv ABS-CBN Hope Channel Heart of Asia CNN Philippines Etc. QUICK RECAP  Broadcast Media It reaches target audiences using airwaves as the transmission medium Example: Radio and Television Radio Television Guglielmo Marconi - Italian Vladimir Kosma Zworykin - Father of Inventor who invented the Modern Television radio Philo Taylor Farnsworth - Credited the AM - Amplitude Modulation successful demonstration of Modern TV FM - Frequency Modulation MTRCB - Movie and Television Review and Classification Board (G, PG & SPG) "An honest witness tells the truth, but a false witness tells lies." Proverbs 12:17