TYPES OF MEDIA.docx

At the end of the lesson, the learners should be able to: a\. Classify contents of different media types b\. Defne media convergence through current examples c\. Discuss to class on how a particular individual or society is portrayed in public using different types of media **[The Exploration]**...

At the end of the lesson, the learners should be able to: a\. Classify contents of different media types b\. Defne media convergence through current examples c\. Discuss to class on how a particular individual or society is portrayed in public using different types of media **[The Exploration]** Different media have different forms and characteristics. The users of media must under-stand its nature in order to maximize its use. *Media has several types. But generally, there are three basic types of media*. 1\. Print Media 2\. Broadcast Media 3\. New media **[The Print Media]** Print media is a typed media used in mass communication in the form of printed publícations. The traditional form of print media involves ink and paper. The major types of print media are books, magazines, newspapers, newsletters, posters, brochures, and press releases. **a. Book** The book is defined as a set of printed sheets of paper that are held together inside a. lt Is a long written work intended to inform like reference books or entertan such as novels. **b. Newspaper** Newspaper refers to as a document published regularly, consisting of news reports, articles, photographs, and advertisements that are printed on large sheets of paper folded together. **c. Magazine** The magazine is detined as a periodical publication containing articles and illustrations typically covering a particular subject or area of interest. **d. Poster** A poster is a bill or placard for posting, which is often placed in a public place. Posters by nature are visual. It makes use of photos or graphics to convey a message. **e. Brochure** The brochure is defined as a small, thin book or magazine that usually has many pictures and information about a product, or a place, etc. It is typically used as a form advertisement or promotion. **f. Press Release** It is defined as an oficial statement that gives information to newspapers, magazines, television news programns, and radio stations. **[The Characteristics of Print Media]** **1. Aproponent of literacy** - Print media is essentially written media. One must be able to read to patronize print. By requiring literacy, print media also promotes it. **2. Portable** - Print media is the most portable platform of media. Its size and weight allow people to carry it everywhere. **3. Independent form of media** - Unlike other forms of media, print does not require a separate medium or technology to transmit or receive information. **4. Structure** -Correct grammar and proper sentence construction is a must in print media. Arranging material to follow a layout is required before publishing. The structure is given emphasis in print media. **[Newspaper as Source of Information]** The newspaper is one of the reliable sources of news and information, Its goals are to inform the public of the latest happenings in almost everywhere and develop public opinion. With the birth of new media, the newspaper is still to be the medium of the mass because of its availability and affordability. Thus, many people are still reading and relying on newspapers in terms of news and information, entertainment, and education. *Typical newspapers has the following sections*: **1. News section** -This section is considered the essence of the newspaper. Thus, it is found in the irst pages of the newspaper. l he front page of the newspaper is intended for signifcant news stories from local community, national, and international scenes, **2. News stories** featured in this section should have a lead that answers questions who, what, where, when, why, and how. **3. Newspapers** must maintain its sense of fairness, accuracy, and truthfulness in narrating the stories at all times. **4. Photojournalism** -It is a form of journalism that tells new stories through images. Photo journalism should maintain its sense of timeliness, objectivity, and narrativity. **5. Opinion section** - It contains editorial stories which report or tackle issues that concern the public or communities in an objective and unbiased manner. **6. Opinion section** also includes a letter to the editor and editorial cartoons. **7. Sports section** - It features local, national, and international news and information on sports events. **8. Entertainment section** - It offers feature articles that emphasize the various aspects of culture, This section includes film, music, arts, fashion, and food. It may also contain comic strips, columns on advice, and horoscopes. **9. Classified or Classified Ads Section**-it contains advertisements on services, job opportunities, and bidding. **[The Broadcast Media]** The term broadcasting refers to the airborne transmission ofelectromagnetic audio: signals (radio) or audiovisual signals (television) that are readily accessible to a wide population via standard receivers. **a. Radio Broadcasting** The invention of radio began with the telegraph. As the first technological advancement that made long distance communication possible, its popularity at the time cannot be overstated. Despite its accomplishments, telegraphic communication was limited. Another great invention was that of Alexander Graham Bell, called the telephone These two revolutionized long distance communication. Since it requires complex wires and cables to set up, access to these innovations remained limited. The printed word still remained as the most conducive medium of communication. Experts aimed to abolish the limitations of the telegraph wire. Among the earliest breakthrough is credited to an Italian inventor named Guglielmo Marconi. He transmitted a message, which was picked up without any need for wired connection. He had demonstrated that it is possible to cast an electronic signal to space so that it can be captured at random points without the necessity of wires. In doing so, the age of broadcasting began. Initially, radio has been further developed to aid in communication of the military. Since it has broken the boundaries set by wires, radio has gone farther than any communication medium has gone before. It became a necessity for ships and naval fleets. Its strategic applications in the military made it a powerful tool during the First World War. When the war ended in the year 1918, the Golden Age of radio began. Many manufacturing companies saw opportunities in mass marketing home radio receivers for casual use. The first ever commercially owned radio station was KDKA owned by the Westinghouse Electric Corporation of Pittsburgh. They were the first to use radio for entertainment to entice the public in purchasing home radio receivers. Other manufacturers soon followed Westinghouse\'s example. Among the most notable of which was the American Telephone and Telegraph Company (AT&T) who was the frist to broadcast paid advertisements on its stations, A practice that still persists in today's radio. **b. TV Broadcasting** Unlike the radio, the invention of television was initially prompted by commercialism. The earliest notable development was that of German inventor Paul Nipko, where he was able to successfully transmit an image in 1884. Further developments to Nipko\'smechanical system known as the rotating disk was made by several other experts from all over the world. The earliest U.S. patent for an all-electronic television system was granted in 1927 to Philo T. Farnsworth, who transmitted a picture of a U.S. dollar sign with his so-called image dissector tube in the laboratories of the Philadelphia Storage Battery Company (Philco). Meanwhile, the three communications technology powerhouses-General Electric, Westinghouse, and RCA- cooperated and pooled their resources together in the development of TV. The 1930s began the age of TV broadcasting to the public. As early as 1935, the BBC initiated experimental television broadcasts in London for several hours each day. I hat same year CBS hired American theater, film, and radio critic Gilbert Seldes as a consultant to its television programming development project. RCA unveiled televistion to the American public in grand style at the 1939 New York World\'s Fair, with live coverage of the Fair\'s opening ceremonies featuring a speech by President Roosevelt. Daily telecasts were made from the RCA pavilion at the Fair. Visitors were invited given the opportunity to walk in of the television cameras and see themselves on monitors. World War II halted developments to Television in the United States. When the war ended, the popularity of the TV began to gain traction. TV networks began broadcasting simultaneously to different regions. Viewing choices, however, was limited. Non-commercial stations mostly aired educational programs. Commercial independent stations broadcasted reruns. Despite the rise in television stations, and its growing reach to American homes from the 1960s, viewing choices remained scarce. This scarcity ended when TV networks offered to transmit programs by cable to paying subscribers-cable television- started in the 1980s. A decade later the number of stations increased from 600 to 1040 commercial and public stations reaching 98% of homes in the United States. **[Characteristics of Broadcast Media]** Though both are considered broadcast media, radio and television differ in terms of the broadcast features or attributes. Radio is a tool that uses voice, sound, and music. These three are called elements of radio. Because it lacks visual elements, producers of information in radio bank on these three elements to attract attention and convey the message. *Generally, there are tuo types of radio format in terms frequency.* 1\. AM (Amplitude Modulated) radio 2\. FM(Frequency Modulation) radio *AM radio offers variety stations that feature different program formats.* 1\. Dramatic Programs 2\. Non-dramatic Programs a\. News and commentary b\. Talk show c\. Counseling d\. Educational e\. Informative