Media - Mariano, Jomeld - SBIT-3D SOCSCI3 PDF

**MARIANO, JOMEL D.** **SBIT-3D** **SOCSCI3** **MEDIA** Media is a broad term that refers to various means of communication used to convey information, entertainment, and other messages to a large audience. It encompasses both traditional forms like newspapers, television, radio, and magazines,...

**MARIANO, JOMEL D.** **SBIT-3D** **SOCSCI3** **MEDIA** Media is a broad term that refers to various means of communication used to convey information, entertainment, and other messages to a large audience. It encompasses both traditional forms like newspapers, television, radio, and magazines, as well as newer digital forms such as websites, social media, and streaming platforms.\ \ Media serves multiple purposes, including informing the public about current events, shaping public opinion, and providing entertainment. It can take different formats, including written, visual, and audio content. The evolution of technology has significantly expanded the ways in which information is produced, distributed, and consumed.\ \ In today\'s digital age, social media platforms play a crucial role in shaping and disseminating information, allowing for more interactive and immediate communication. Additionally, media can be categorized into different types, such as print media, broadcast media, and digital media, each with its unique characteristics and modes of distribution.\ \ It\'s essential to be mindful of the influence media has on society and individuals, as it has the power to shape perceptions, drive conversations, and impact public opinion. **DIFFERENT TYPES OF MEDIA** Print Media: This includes newspapers, magazines, and any form of printed publications. Print media has been a traditional source of news and information for a long time, offering in-depth articles and analysis.\ \ Broadcast Media: This encompasses television and radio. Television provides a visual medium for news, entertainment, and educational content, while radio offers an audio-based platform. Both are powerful tools for reaching a wide audience.\ \ Digital Media: With the rise of the internet, digital media has become increasingly prominent. This category includes websites, blogs, podcasts, online news platforms, and social media. Digital media allows for instant dissemination of information and encourages user interaction.\ \ Social Media: Platforms like Facebook, Twitter, Instagram, and others have transformed how people consume and share information. Social media allows for real-time communication, user-generated content, and the viral spread of news and trends.\ \ Entertainment Media: This includes movies, music, video games, and other forms of entertainment. Media plays a significant role in shaping cultural trends, influencing societal norms, and providing an escape for individuals.\ \ Advertising Media: Businesses use various media channels to promote their products and services. This includes print ads, TV commercials, online ads, and sponsored content on social media.\ \ News Media: News outlets, whether traditional or digital, play a crucial role in keeping the public informed about current events. Journalists and news organizations act as intermediaries, providing information that helps people make sense of the world around them.\ \ Media literacy, or the ability to critically analyze and evaluate media messages, is increasingly important in today\'s world. As technology continues to advance, the landscape of media is likely to evolve, influencing how information is created, consumed, and shared. **DIFFERENCES BETWEEN OLD MEDIA AND NEW MEDIA?** **Old Media:** Old media primarily refers to traditional forms like newspapers, magazines, radio, and television. These platforms typically involve one-way communication, with content created by professionals and consumed passively by the audience. Production in old media is typically centralized, with professionals creating content for mass consumption. Distribution is often one-to-many, and there is limited scope for audience participation in content creation. Interaction with traditional media is limited. While letters to the editor or call-in shows exist, the majority of content is consumed without direct audience participation. Traditional media operates on defined schedules. Newspapers have daily editions, and TV/radio have specific broadcast times. Information delivery is relatively slower compared to new media. Traditional media often involves gatekeepers, such as editors and producers, who control what content gets published or broadcast. There is a clear distinction between creators and consumers. Revenue models in old media often rely on advertising, subscriptions, or sales. The economic sustainability is tied to physical distribution and circulation.\ \ **New Media:** New media encompasses digital platforms such as websites, blogs, social media, online streaming, and interactive multimedia. It leverages digital technology to enable more dynamic and interactive content experiences. New media allows for decentralized content creation. Anyone with internet access can create and share content, leading to a more democratized media landscape. Distribution is often many-to-many, with user-generated content playing a significant role. Interactivity is a hallmark of new media. Users can comment, like, share, and create content in response to what they consume. Social media platforms, in particular, facilitate real-time conversations and engagement. Digital platforms offer real-time information updates. News breaks instantly, and users can access information at any time, leading to a more immediate and dynamic news cycle. The barriers to entry are lower in new media, allowing a wider range of voices to be heard. Users have more control over the content they consume, and the line between creators and consumers is often blurred. Digital media relies heavily on online advertising, subscription models, and sponsored content. The focus is on reaching targeted online audiences, and monetization often involves complex algorithms and data analytics. In summary, while old media is characterized by traditional, one-way communication with centralized control, new media embraces decentralization, interactivity, and real-time information dissemination, driven by digital technologies and online platforms. The coexistence and interaction of both forms contribute to the diverse media landscape we experience today. **DIFFERENT SIGNIFICANT ROLES OF MEDIA PLATFORM PERFORM IN THE PROCESS OF GLOBALIZATION** Media plays a crucial role in the process of globalization by shaping, influencing, and facilitating various aspects of this complex phenomenon. Here are some significant roles that media platforms perform in the context of globalization:\ \ Information Flow:\ Role: Media serves as a primary conduit for the flow of information across borders. News agencies, television networks, and online platforms disseminate information about global events, fostering awareness and understanding among audiences worldwide. Cultural Exchange:\ Role: Media platforms enable the exchange of cultural content, including movies, music, and television shows. This facilitates the sharing of diverse cultural perspectives and helps create a globalized cultural landscape. Interconnectedness:\ Role: Digital media, especially social media, connects people globally in real-time. Individuals can communicate, share experiences, and engage in discussions regardless of geographical boundaries, fostering a sense of global interconnectedness. Global Public Opinion:\ Role: Media contributes to the formation of global public opinion by shaping how people perceive and interpret international events. News coverage, editorials, and online discussions influence public attitudes and responses to global issues. Business and Economics:\ Role: Economic news, market analyses, and business reports disseminated by media platforms play a crucial role in shaping global economic trends. Investors, businesses, and policymakers rely on global media for information on trade, finance, and international markets.\ Political Influence:\ \ Role: Media platforms influence global politics by reporting on international relations, diplomatic events, and geopolitical developments. They can shape public opinion, influence government policies, and contribute to the global political discourse. Soft Power and Diplomacy:\ Role: Media acts as a tool for soft power, where countries use cultural exports, media content, and information dissemination to enhance their global influence. Public diplomacy initiatives often leverage media platforms to promote a positive image on the global stage. Awareness of Global Issues:\ Role: Media platforms raise awareness about global challenges, including issues like climate change, human rights violations, and health crises. This increased awareness can lead to collective global responses and efforts to address these challenges. Global Advocacy and Activism:\ Role: Social media platforms provide a space for global advocacy and activism. Movements and causes can gain international visibility, and individuals worldwide can participate in discussions, raising awareness and mobilizing support for various social and environmental issues. Cultural Homogenization and Resistance:\ Role: While media facilitates cultural exchange, it also raises concerns about cultural homogenization, where dominant global media influences may overshadow local cultures. However, media can also be a tool for cultural resistance, allowing diverse voices to be heard. In summary, media platforms play a multifaceted role in the process of globalization, influencing how people perceive the world, connect with each other, and engage with global issues. The power of media in shaping narratives and fostering global dialogue makes it a key player in the evolving landscape of globalization. **A GADGET THAT I POSSES, AND HOW THIS GADGETS ENABALE ME TO UNDERSTARD OTHER CULTURE**. **Digital Camera:** A digital camera is a device that captures still images and, in many cases, videos. It can play a significant role in enhancing your understanding of other cultures. Photography as a cultural exploration a digital camera allows you to document and explore different cultures through photography. You can capture the daily life, traditions, and unique aspects of various communities, providing a visual representation of cultural diversity. Photojournalism and storytelling use the digital camera for photojournalism to tell visual stories about different cultures. Images can convey emotions, traditions, and societal issues, offering a powerful way to communicate and understand cultural narratives. Cultural events and celebration attend cultural events, festivals, and celebrations, capturing moments with your digital camera. This not only allows you to participate in cultural activities but also creates a visual record of the vibrant and diverse traditions you encounter. Documentary photography engages in documentary photography projects that focus on specific cultural themes or communities. This in-depth exploration through visuals can provide a nuanced understanding of the challenges, joys, and unique aspects of different cultures. Cultural Exchange through photography shares your photographic journey with others online, fostering cultural exchange. Platforms like social media or photography communities allow you to connect with individuals globally, sharing and learning about each other\'s cultures through images. Archival purposes use the digital camera to create an archive of your cultural experiences. Over time, this collection becomes a personal visual diary, reflecting your evolving understanding and appreciation of diverse cultures. Visual anthropology apply the principles of visual anthropology by using the digital camera to document cultural practices, rituals, and social interactions. Visual anthropology relies on visual media to study and understand different societies. Cultural photography workshops participate in or organize cultural photography workshops. This allows you to learn from experienced photographers, share insights, and collectively explore and appreciate the cultural significance of various subjects. Photography for cross-cultural communication use photography as a tool for cross-cultural communication. Images can transcend language barriers, providing a universal visual language through which people from different cultures can connect and understand each other. Creating cultural Awareness campaigns leverage the power of visuals captured by the digital camera to create cultural awareness campaigns. These campaigns can promote understanding, challenge stereotypes, and encourage dialogue about cultural diversity. **A MEDIA PLATFORMS THAT I POSSES, AND HOW THIS GADGETS ENABALE ME TO UNDERSTARD OTHER CULTURE**. **YouTube:** YouTube is a video-sharing platform that offers a wide range of content, making it a valuable tool for understanding other cultures in several ways. Cultural documentaries and channels YouTube hosts numerous documentaries and channels dedicated to exploring and explaining various cultures. From travel documentaries to in-depth cultural analyses, these videos provide insights into customs, traditions, and ways of life around the world. Language learning channels YouTube is home to language learning channels that offer lessons and cultural insights. This helps in understanding not just the linguistic aspects of a culture but also the nuances embedded in the language. Travel vlogs many content creators share their travel experiences through vlogs. These videos offer a firsthand look at different cultural practices, landmarks, and local interactions, allowing for a virtual travel experience. Cooking and culinary channels cooking channels on YouTube provide tutorials on preparing dishes from various cultures. This not only introduces you to diverse cuisines but also offers cultural context, traditions, and the significance of certain dishes. Cultural performances and festivals YouTube features videos of cultural performances, festivals, and celebrations from around the world. Watching these events provides a visual understanding of the cultural expressions, music, and art unique to different societies. Historical and educational channels educational channels on YouTube delve into the history of different civilizations and cultures. This can aid in understanding the historical context that has shaped contemporary cultural practices. Interviews and conversations interviews with individuals from diverse backgrounds provide personal perspectives on culture. These conversations can offer nuanced insights into the daily lives, beliefs, and experiences of people from different parts of the world. Global news and perspectives YouTube hosts news channels from various countries, offering diverse perspectives on global events. This helps in understanding how different cultures interpret and respond to current affairs. Virtual museum tours some museums share virtual tours of their exhibits on YouTube. Exploring these tours allows you to experience art, artifacts, and cultural history from different regions. Community and discussion forums serves as a platform for community and discussion forums. Engaging with these communities provides an opportunity to interact with individuals from different cultural backgrounds, sharing experiences and perspectives. By utilizing YouTube as a media platform, I can access a wealth of visual content that spans various aspects of culture. From language and cuisine to history and personal narratives, YouTube offers a diverse range of content that contributes HOW DIFFERENT MY DAY WHEN I AM ONLINE AND OFFLINE ? I DETACHED OR ISOLATED AND WHY? I am a working student juggling both academic pursuits and a vibrant online social circle, my day would be a mix of productivity and socializing.\ \ When I\'m online, it\'s like navigating a collaborative workspace---engaging in virtual study sessions, catching up with classmates, and maybe even sneaking in a bit of work-related banter with colleagues. It\'s a dynamic and interactive experience, almost like attending a virtual campus where friends and workmates coexist.\ \ Now, when I\'m offline, it\'s more like finding a quiet spot in the student lounge. I\'m not detached or isolated; I\'m just taking a breather, focusing on individual tasks, be it work assignments or diving into academic materials without the constant buzz of online interactions.\ \ Balancing the online and offline worlds is key. It\'s about harmonizing the social connections with moments of solitary productivity. So, I\'m not missing out on the group projects and social events, but I\'m also making sure I get that needed focus time for work and studies. **TOP 10 SOCIAL MEDIA PLATFORM (WRITE DOWN THE SALARY AND REVENUE OF SOCIAL MEDIA PLATFORMS.)** **Facebook\ **Salary: Varies widely depending on the position and location.\ Revenue: In 2021, Facebook\'s parent company, Meta Platforms, reported a total revenue of over \$117 billion. **YouTube\ **Salary: Content creators\' earnings vary significantly; employees\' salaries depend on roles and locations.\ Revenue: In 2021, Alphabet Inc., Google\'s parent company, reported YouTube ad revenue of over \$28 billion. **Instagram**\ Salary: Varies based on influencer earnings and employee positions.\ Owned by Meta Platforms, Instagram\'s revenue is included in Meta\'s overall revenue. **Twitter**\ Salary: Varies based on roles and locations.\ Revenue: In 2021, Twitter reported annual revenue of over \$7.5 billion. **LinkedIn\ **Salary: Varies based on roles and locations.\ Revenue: In 2021, Microsoft, which owns LinkedIn, reported over \$198 billion in total revenue. **Snapchat**\ Salary: Varies based on roles and locations.\ Revenue: In 2021, Snap Inc., Snapchat\'s parent company, reported annual revenue of over \$4.7 billion. **Pinterest**\ Salary: Varies based on roles and locations.\ Revenue: In 2021, Pinterest reported annual revenue of over \$2.7 billion. **Reddit**\ Salary: Varies based on roles and locations.\ Revenue: Reddit\'s revenue figures are not as publicly disclosed as some other platforms. **TikTok**\ Salary: Varies, with influencers earning based on their popularity and collaborations; employees\' salaries vary.\ Revenue:specific revenue figures for TikTok were not disclosed separately; TikTok is owned by ByteDance, a Chinese tech company. **WhatsApp\ **Salary: Varies based on roles and locations.\ Revenue: WhatsApp\'s revenue is part of Meta Platforms\' overall revenue.