AEPSY Social Influence Theory PDF

SOCIAL INFLUENCE T H E O RY AEPSY  The study of how an individual’s thoughts, feelings, SOCIAL and actions are affected by the PSYCHOLOGY actual, imagined, or symbolically represented presence of other people. ...

SOCIAL INFLUENCE T H E O RY AEPSY  The study of how an individual’s thoughts, feelings, SOCIAL and actions are affected by the PSYCHOLOGY actual, imagined, or symbolically represented presence of other people.  People are heavily influences SOCIAL by the thoughts and actions of others INFLUENCE Factors: T H E O RY Compliance (KELMAN) Identification Internalisation  The influence of a person or group on an individual through the use of rewards or punishments This can include incentives, such as financial rewards or COMPLIANCE recognition, as well as the use of coercion, such as threats or punishment E.g. you are mean to someone you like because the group leader threatens you with exclusion  The influence of a person or group on an individual through the process of identifying with them This occurs when an individual sees themselves I D E N T I F I C AT I as similar to or connected to ON the person or group, and as a result, adopts their attitudes, values, or behaviours E.g. Adopting the same music and fashion tastes as your friendship group  The influence of a person or group on an individual through the process of accepting their attitudes, values, or behaviors as their own This type of influence occurs I N T E R N A L I S AT when an individual comes to ION believe that the attitudes, values, or behaviours of the person or group are right or valid E.g. You join a political party and adopt their values and attiudes for every single issue