Week 3: Mobilization Through Media PDF

Week 3: Day 2 (26 Sep, Thurs) Mobilization Through Media What is Mobilization? Mobilization is the act of organizing and preparing people or resources to Example: Before the Olympics, a take action or achieve a goal....

Week 3: Day 2 (26 Sep, Thurs) Mobilization Through Media What is Mobilization? Mobilization is the act of organizing and preparing people or resources to Example: Before the Olympics, a take action or achieve a goal. country mobilizes its athletes by providing training, coaches, and Mobilization in sports is the process support staff to ensure they are of organizing and preparing athletes, ready to compete at their best. teams, or resources for a competition or event. Mobilization Through Media Using media to get people involved and take action. How media is used to bring people together, spread information, and create action around sports events and causes. Refers to how different media platforms, especially digital and social media, are used to engage fans, promote sports events, and advocate for social causes.  ❖Media's Role: Media outlets like TV, radio, and online platforms are essential for Awareness and promoting sports events. ❖How It Works: Pre-event coverage Promotion includes interviews with players, previews of matchups, and promotional advertisements. Example Olympic Games: Before the Olympics, media coverage highlights athletes’ stories, national pride, and event significance, encouraging viewership. Fan Engagement ❖Social Media Interaction: Platforms like Twitter, Instagram, and Facebook enable direct interaction between fans and athletes. ❖Engagement Strategies: Teams and players use social media to post updates, share behind-the-scenes content, and interact with fans. Examples: Twitter Q&A: Many athletes host live Q&A sessions where fans can ask questions directly, increasing engagement and interest. Instagram Stories: Athletes often share their daily routines or training sessions, allowing fans to feel connected and involved. Crowdsourcing Support Community Mobilization: Media campaigns can mobilize support for teams, athletes, or social causes. How It Works: Social media can be used to raise funds, gather volunteers, or generate support for local initiatives. Examples: Charity Events: Athletes use their platforms to promote charity runs or fundraising events, encouraging fans to participate or donate. Local Sports Programs: Campaigns on social media can rally support for youth sports programs, driving participation and community involvement.  Event Participation ❖Encouraging Attendance: Media plays a key role in promoting attendance at local and international events through targeted campaigns. ❖How It Works: Promotions can include early-bird discounts, social media contests, and highlights of what to expect at the event. Examples: Community Sporting Events: Local leagues often use social media to share game schedules and promote events, increasing community attendance. Major Sporting Events: The FIFA World Cup uses media to create excitement, offering promotions like discounted tickets for early buyers.  Highlighting Social Issues ❖ Mobilization for Social Change: Media can raise awareness about social issues within sports, using athletes as advocates. ❖ How It Works: Coverage of athletes speaking out on issues can rally support and drive change in societal attitudes. Examples: Colin Kaepernick: His protest during the national anthem to raise awareness of racial injustice gained widespread media attention and sparked national conversations. Naomi Osaka: Osaka has used her platform to advocate for mental health awareness, drawing media attention to this critical issue.  Use of Influencers ❖The Role of Athletes as Influencers: Athletes leverage their influence to mobilize fans around causes and events, often using social media. ❖How It Works: Their large followings allow them to promote initiatives quickly and effectively. Examples: Athlete Advocacy: Many athletes advocate for charitable causes, leveraging their platforms to mobilize fans for donations and awareness. Social Media Campaigns: Campaigns like #BlackLivesMatter in sports, where athletes post messages of support, raise awareness, and encourage fans to take action. Write down 3 take away messages from today’s session