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> Came from the French word ‘societal" which means companionship. > It is a highly structured system of human organization that also follows common laws, traditions, values and customs > Auguste Xavier Comte > French philosopher that dubbed as “the first philosopher of scienc...

> Came from the French word ‘societal" which means companionship. > It is a highly structured system of human organization that also follows common laws, traditions, values and customs > Auguste Xavier Comte > French philosopher that dubbed as “the first philosopher of science” > Father of Sociology' > It is a sociological theory stating that the society is a framework that sees society as a complex system of puzzle pieces and those pieces work together to promote solidarity and stability > It is why schools, government, hospitals and church have their own function to perform in society. > It is defined as the norm ard social behavior found and practiced in human societies > It is the complex whole which encompasses beliefs, practices, values, attitudes, laws, norms, artifacts, symbols, knowledge and roles that a person learns and shares as a member of the society > Culture being a complex set of patterned social interactions is learned and transmitted through socialization or enculturation. > Enculturation > It is the process a person adopts the cultural patterns he or she lives in > It also teaches the person what is accepted within that society and lifestyle TRADITION - Is the p r o c e s s w h e r e b y t h e cuItUral h e r i t a g e i s s o c i a l l y t r a n s m i t t e d f r o m o n e g e n e r a t i o n to another - Refers to t h a t I i f e l o n g p r o c e s s of l e a r n i n g a n d relearn ing as people m o v e f r o m different stages of g r o w t h a n d d e v e l o p m e n t , o r o n e socia I g r o u p to a n o t h e r. EXAMPLES OF TRADITION 1. BAYANIHAN 2. GIVING RESPECT TO ELDERS OR PAGMAMANO 3. 4 MONTHS OF CHRISTMAS SEASON 4. SPECIAL OCCATIONS(BIRTHDAYS) 5. BOODLE FIGHT 6. FILIPINOS LOVE IN SINGING AND DANCING E 7. FESTIVALS OR FIESTAS 8. HOSPITALITY >Cultural elements are learned rather than acquired through inheritance or through any biological processes Most people adopt the complexities of culture from the environment they are in because cultural behavior and actions can only be learned through observation, experience and education > Culture also requires language and other forms of communications >Language is a key factor in the success of the human race in creating and preserving culture. Without language, the ability to convey traditions/beliefs or ideas is impossible to be done. -Intercultural Communication lt is a study that focuses on communication across different cultures and social groups, or how culture affects communication > Language — it is the system of symbols that individuals utilize to communicate, interact, and share their views or beliefs, thus making an understanding amongst individuals. Culture is also dynamic, flexible and adaptive. It is constantly changing through time. >Real Culture —Actual behavior patterns exhibited by members of the society > Ideal Culture — These are cultural guidelines publicly embraced by members of the society. Also defined as the social patterns mandated by norms and values. *Norms - it is a society's standards of acceptable behavior. It is essential in a society because majority of the people pattern their way of living after them *Folkways — norms that are known to be the proper way of dealing with their everyday living and social interaction *Mores - these are customs or folkways that needs to be followed by the society strictly. *Laws — formalized mores that are legislated, approved and implemented in a society. > Symbols-these are representations or illustrations to represent a particular belief or meaning of something. People who share or practice the same belief or culture attach a specifc meaning to an object, gesture and image. > Ethnocentrism — the belief of a certain society that their culture is much more superior than the other ones. The term was coined by Ludwig Gumplowicz. > Refers to the tendency that you use your own culture as the standard of by which to judge and evaluate other culture. > Example: > Judging others countries diet > Expecting others to speak in English > Judging other cultures dress > Thinking you don’t have an accent > Xenocentrism — it is the belief that the products or the culture of one is inferior to the other one. -glorifying other culture other than your own. x Colloquially known as 'colonial mentality" > Example: *preferred other countries product than ours; skincare or cosmetics, gadgets, food etc. *Alain Locke *First Afro-American Rhodes scholar in 1897 *Coined the term "cultural relativism" > It is an experience a person which may have one moves to a cultural environment which he or she is not familiar with > Example: Immigrating or Migrating in other places > It is the process by which different cultures approach each other as a result of travel and communication. > It eliminates the cultural differences that makes a or a group of person unique. Examples *Japan adopting Western forms of dress and music, blending Western and Eastern cultures. *Similarities in taste (restaurants, drinks). *Shared taste in music, film, and dance. *Commonalities in ways of communication and sharing, such as the iPhone or social media.

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