Design Thinking ISYS1049 PDF

Design Thinking ISYS1049 Designing the User System Experience Dr Vince Bruno 1 2 What is User Experience (UX) Design? User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users....

Design Thinking ISYS1049 Designing the User System Experience Dr Vince Bruno 1 2 What is User Experience (UX) Design? User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of – the entire process of acquiring and – integrating the product, – including aspects of branding, design, usability and function. 3 What is design thinking? https://www.youtube.com/watch?v=M5hHhniWxbs Design thinking martin dick 4 How can we solve problems? Solving business problems with IT is a program learning outcome of the Bachelor of BIS! Design thinking is often used to assist solving problem (used by Apple for example) Design thinking – A way of thinking about product/service/system development – A set of tools to help generate ideas 5 ISYS2452 School 6 of Business SemesterIT2 &2016 Logistics, RMIT University Where does it start? 6 ISYS2452 School 7 of Business SemesterIT2 &2016 Logistics, RMIT University Design Thinking Phases 7 What is Design Thinking? Design thinking is an iterative process that project teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases—Empathize, Define, Ideate, Prototype and Test—it is most useful to tackle problems that are ill- defined or unknown. 8 5 stages of Design Thinking Process Design Thinking is a design methodology that provides a solution-based approach to solving problems. – Tackles complex problems – Focus on understanding the human needs involved, – Re-framing the problem in human-centric ways, – Adopts a hands-on approach in prototyping and testing. The five stages of Design Thinking, according to d.school, are as follows: Empathise, Define (the problem), Ideate, Prototype, and Test. Design Thinking model proposed by the Hasso-Plattner Institute of Design at Stanford (d.school) 9 DTP: Empathise Gain an empathic understanding of the problem you are trying to solve. – consulting experts to find out more about the area, by observing, engaging and empathizing with people to understand their experiences and motivations, – immersing in the physical environment so you can gain a deeper personal understanding of the issues involved, – empathy is crucial to a human-centered design process such as Design Thinking, and challenge assumptions about the world in order to gain better insight into users and their needs. Depending on time constraints, a substantial amount of information is gathered to use during the following stages and to develop the best possible understanding of the users, their needs, and the problems that underlie the development of the product. 10 DTP: Define Put together the information you have created and gathered during the Empathise stage. – analyse your observations and synthesise them in order to define the core problems – define the problem as a problem statement in a human-centred manner. help the designers in your team gather great ideas to establish features, functions, and any other elements that will allow them to solve the problems prepare for Ideate stage by asking questions which can help you look for ideas for solutions 11 DTP: Ideate designers are ready to start generating ideas. – with understanding of users and their needs in the Empathise stage, – analysed and synthesised the observations in the Define stage, – with a human-centered problem statement team members can start to "think outside the box" to identify new solutions to the problem statement you can start to look for alternative ways of viewing the problem Many ideation techniques can be used, such as Brainstorm, Brainwrite, Worst Possible Idea, and SCAMPER. – Brainstorm and Worst Possible Idea sessions are typically used to stimulate free thinking, – important to get as many ideas or problem solutions as possible at the beginning of the Ideation phase, – pick other Ideation techniques by the end of the Ideation phase to help you investigate and test your ideas. 12 DTP: Ideate: Brainstorming brainstorming is most common and the most popular ideation, best ways to generate many ideas as a team rather than thinking alone, brainstorming is all about the quantity of ideas and not the quality, intention of a brainstorming session is to think collectively, engage with each other, listen, and build on ideas. to ensure that your brainstorming sessions are effective, follow these best practices: – set a time limit to the brainstorm mode, – the only goal should be to produce as many ideas as possible, – stay focused on topic area defined in previous stages, – don’t judge, evaluate, or criticize any idea even in the form of non-verbal actions. – facilitator of the brainstorming session, needs to set a positive tone that allows the participants to feel confident, – encourage crazy, wacky, and even weird ideas, – more creative the thinking process, the better the idea might be. 13 DTP: Prototype create a number of inexpensive, scaled down versions of the system or specific features found within the product (i.e. horizontal or vertical or scenario prototyping) to investigate the problem solutions generated in the ideation stage, prototypes may be shared and evaluated with experts of users of the system, looking to identify the best possible solution for each of the problems identified during the first three stages. solutions are implemented within the prototypes, and, one by one, they are investigated and either accepted, improved and re-examined, or rejected on the basis of the users’ experience activities. design team will gain insight of the constraints and problems clearer view of how real users would behave, think, and feel when interacting with system 14 DTP: Prototype Tools Powerpoint Proto.io - https://proto.io/ -15days Balsamiq - https://balsamiq.com/ - 30days Marvelapp - https://marvelapp.com/ - 1 project 1 user Figma – ideate & brainstorm (online collaboration) Many others: InVision Studio, Adobe XD, Webflow, Sketch, FluidUI, etc… Or graphic toolkits or frameworks or opensource projects 15 DTP: Test test the complete product using the best solutions identified during the prototyping phase. even though this is final stage it is an iterative process, results generated during the testing phase are often used to – redefine one or more problems – inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathise. again, alterations and refinements are made in order to rule out problem solutions and derive deeper understanding of the system and its users 16 ISYS2452 School 17 of Business SemesterIT2 &2016 Logistics, RMIT University Design Thinking Requires an open mind Requires iteration Requires a focus on quality Requires assessment 17