Week 1 Intro to UX PDF

Official (Open) Concepts of User Experience (UX) & UX Design : Introduction Y2021S2 inciples of UX Design 1165/ IT1565/ IT1665/ IT1865/ IT1965 Official (Open)...

Official (Open) Concepts of User Experience (UX) & UX Design : Introduction Y2021S2 inciples of UX Design 1165/ IT1565/ IT1665/ IT1865/ IT1965 Official (Open) What is ? User Experience (UX)? Let me know what you think www.menti.com Go to and use the code: XXXXX Official (Open) What do you think is the problem here? 3 Official (Open) 4 Official (Open) 5 Official (Open) Learning Outcomes  To describe the components in the design of User Experience (UX)  To describe the processes involved in the design of UX 6 Official (Open) UX Components How UX is typically seen ￮ Field research ￮ Interaction design ￮ Copywriting ￮ Face to face ￮ Visual design ￮ Presenting and interviewing ￮ Feature writing speaking ￮ Creation of user ￮ Requirement writing ￮ Working closely with tests programmers ￮ Graphic arts ￮ Gathering and ￮ Brainstorm organizing statistics ￮ Taxonomy creation coordination ￮ Creating personas ￮ Terminology ￮ Design culture creation evangelism ￮ Product design 7 Official (Open) User Experience (UX)  Encompasses all aspects of the end-user's interaction with the company, its services, and its products.  Refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. 8 Official (Open) Usability  The extent to which a product can be used by specified users to achieve specified goals in a specified context of use, with these consideration (ISO 9241-11) 1. Effectiveness - able to complete task 2. Efficiency - optimal workflow 3. Satisfaction - Easy to learn, meet expectation 10 Official (Open) Goals of Usability 1. Effectiveness ￮ It refers to the accuracy and completeness with which specified users can achieve specified goals in particular environments 2. Efficiency ￮ It refers to the resources (i.e. time, effort, etc) used in relation to the accuracy and completeness of goals achieved 3. Satisfaction ￮ It is the comfort and acceptability of the work system to its users and other people affected by its use. 11 Official (Open) Other Goals of Usability 4. Learnability ￮ How easy is it for users to accomplish basic task the first time they encounter the design? 5. Memorability ￮ When users return to the design after a period of not using it, how easily can they re establish proficiency? 6. Error Prevention ￮ How many errors do users make, how severe are these errors, and how easily can they recover from the errors? 12 Official (Open) Usability versus UX  Usability  Can a task be completed effectively, efficiently and satisfactorily?  User Experience (UX)  Is the user delighted after completing a task? 13 Official (Open) User Experience Design (UXD)  The creation and synchronization of the elements that affect users’ experience with a particular company, with the intent of influencing their perceptions and behaviour  The elements include  Touch  Hear  Smell  People  Digital interfaces 14 Official (Open) Interaction Design  Interaction design is an important part of UX  Interaction design is about designing interactive products to support the way people communicate and interact in their everyday and working lives 15 Official (Open) Scope of UX is growing  Growing social media influence  Facebook  Twitter  Reviews and social influencers can affect the experience of using a product or service  Availability of big data provides the start and means to improve user experience  Fast changing technology such as Virtual Reality are pushing UX in different areas 16 Official (Open) 17 Official (Open) Key to a good UX design  Users are the centre of it all  Understand the needs of the users  Clear business objective  Clear project goals  Challenge is  each project will have limited resources (budget, time, staff) and a balance between the business objective with user needs must be met via a feasible and clear project goal 18 Official (Open) UX Designer | Developer | Analyst | Researcher  In some projects and companies, the task of formulating the UX design and implementation lies solely on a one-person team  With such as large scope of areas and UX components to handle, it is hard to imagine a single person completing all the relevant work  Very often, various roles are directly or indirectly involved 19 Official (Open) Who is involved?  Researcher  Writer  Information  Project architect manager  Engineer  Users  Designer 20 Official (Open) Designing with User in Mind  User-centered design (UCD) describes the process and result of designing with the needs of the user in mind.  The process requires that the user-interface designer adopt the mindset that the user’s experience is the one that matters most.  The designer’s and the product’s success is ultimately measured by how well it meets the needs of that audience. 21 Official Recap: (Open) Design Thinking Approach It is essentially a User-Centered Approach! 22 Official (Open) Activity:  In groups of 4-5, do a recap of the design thinking process.  Using 5 ppt slides,  explain what you will do during each stage of the design thinking process  Highlight tools that you will use during each stage of the design thinking process. 23 Official (Open) Resources https://www.interaction-design.org/literature https://www.nngroup.com/articles/ https://www.instagram.com/ui_gradient/ 24 Official (Open) Resources 25 Official (Open) Let’s Play! www.kahoot.it 26