2. principles of design part 1.pdf

+ Principles of Design What is Design Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in differ...

+ Principles of Design What is Design Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in different fields Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users, clients or customers. Design may be described as creativity deployed to a specific end Principles of Design Balance Rhythm The principles of design describe the ways an artist use Emphasis different elements of design in a composition. These ways or Contrast principles are Movement Harmony Proportion and scale Principles of Design BALANCE A sense of equilibrium. When establishing balance consider visual weight created by size, color, texture and number of objects. Balance is the concept of visual equilibrium, and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability. Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically. Principles of Design BALANCE Symmetrical balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum. It may also be referred to as formal balance. When the elements are arranged equally on either side of a central axis, the result is Bilateral symmetry. This axis may be horizontal or vertical. It is also possible to build formal balance by arranging elements equally around a central point , resulting in radial symmetry. This is called Radial Balance Principles of Design BALANCE Symmetrical balance Principles of Design BALANCE Radial Balance / Biaxial Symmetry Principles of Design BALANCE Near Symmetry & Inverted Symmetry Principles of Design BALANCE Asymmetrical balance, also called informal balance, is more complex and difficult to achieve. It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a central point. It just means that there are no mirror images in a composition. The term, however, is usually used to describe a kind of balance that does not rely on symmetry: Principles of Design BALANCE Asymmetrical balance Principles of Design BALANCE Asymmetrical balance Principles of Design BALANCE Balance Using Texture Principles of Design BALANCE Balance Using Colours Principles of Design BALANCE Balance Using Shapes Principles of Design BALANCE Balance Using Space