Syllabus for Commercial Marketing PDF

## Syllabus for Commercial ### Domestic Marketing - Nature and Scope of Marketing. - 7 "P" of Marketing - Marketing Management Process - Sales and Marketing - Market analysis - Market Research - Product Planning and Pricing - Distribution Decisions - Emerging Trends and Issues in Marketing - Acc...

## Syllabus for Commercial ### Domestic Marketing - Nature and Scope of Marketing. - 7 "P" of Marketing - Marketing Management Process - Sales and Marketing - Market analysis - Market Research - Product Planning and Pricing - Distribution Decisions - Emerging Trends and Issues in Marketing - Accounting for Management - Understanding Corporate Financial Statements - Tools of Financial Statement Analysis - Customer Relationship Management - Key Customer Management - Advertising and Sales Management - Consumer Rights and Grievance Redressal ### Foreign Trade: International Marketing - Concept of International Marketing - Trade Barriers and Anti-Dumping Duty - Demand pattern of the product and competitor's activity - Exports Finance, Banking, Pricing Costing & Exchange Regulations - Concept of EXPORT PRICING - Concept of EXPORT FINANCE: - Function of EXPORT CREDIT AND GUARANTEE CORPORATION (ECGC) - DEFERRED PAYMENT EXPORTS: - Function of EXIM BANK - FACTORING AND FORFEITING FEMA: - FEDAI - Different types of LCs and its verification - Exports Procedures and Documentations. - EXCHANGE RATE MECHANISM - DOCUMENTATION. - IMPORT MANAGEMENT: - Imports procedures & documentations, Customs Clearance & Freight Forwarding. - Foreign Trade Policy - Government Rules & Regulations - Foreign Trade Logistics & Cargo Insurance