Podcast
Questions and Answers
Which of the following does NOT fall under the 7 'P's of Marketing?
Which of the following does NOT fall under the 7 'P's of Marketing?
What is the primary function of the Export Credit and Guarantee Corporation (ECGC)?
What is the primary function of the Export Credit and Guarantee Corporation (ECGC)?
What term describes the governmental actions intended to restrict or regulate international trade?
What term describes the governmental actions intended to restrict or regulate international trade?
Which financial tool is used to minimize risks in international trade by ensuring payment to exporters?
Which financial tool is used to minimize risks in international trade by ensuring payment to exporters?
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Which of the following is considered an essential aspect of Customer Relationship Management (CRM)?
Which of the following is considered an essential aspect of Customer Relationship Management (CRM)?
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Flashcards
Marketing Management Process
Marketing Management Process
A structured approach to understanding and satisfying customer needs in the marketplace.
International Marketing
International Marketing
Marketing strategies and activities for products/services in foreign countries.
Trade Barriers
Trade Barriers
Obstacles to international trade, like tariffs or quotas.
Export Pricing
Export Pricing
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Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
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Study Notes
Domestic Marketing
- Nature and scope of marketing, 7 P's of marketing
- Marketing management process
- Sales and marketing
- Market analysis
- Market research
- Product planning and pricing
- Distribution decisions
- Emerging trends and issues in marketing
- Accounting for management
- Understanding corporate financial statements
- Tools of financial statement analysis
- Customer relationship management
- Key customer management
- Advertising and sales management
- Consumer rights and grievance redressal
Foreign Trade: International Marketing
- Concept of international marketing
- Trade barriers and anti-dumping duty
- Demand pattern of the product and competitor's activity
- Export finance, banking, pricing, costing & exchange regulations
- Concept of export pricing
- Concept of export finance
- Function of export credit and guarantee corporation (ECGC)
- Deferred payment exports
- Function of EXIM bank
- Factoring and forfeiting FEMA
- Different types of letters of credit (LCs) and their verification
- Export procedures and documentations
Import Management
- Import procedures and documentations
- Customs clearance and freight forwarding
- Foreign trade policy – government rules and regulations
- Foreign trade logistics & cargo insurance
- Exchange rate mechanism
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Description
This quiz covers essential concepts in both domestic and international marketing, including the 7 P's of marketing, sales management, market analysis, and trade barriers. It also explores financial management relevant to marketing, such as export finance and pricing strategies. Test your knowledge on key marketing processes and emerging trends.
