Self Quiz Unit 1: Attempt Review PDF
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Uploaded by WellPositionedSalamander
University of the People
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Summary
This is a self-quiz review for a marketing unit, covering questions on marketing concepts, the marketing mix, and competitor analysis. It includes questions and answers, likely from a university learning management system.
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2023/09/10 13:39 Started on State Completed on Time taken Marks Grade Self Quiz Unit 1: Attempt review Saturday, 9 September 2023, 11:36 PM Finished Saturday, 9 September 2023, 11:38 PM 2 mins 3.00/5.00 6.00 out of 10.00 (60%) Question 1 Incorrect Mark 0.00 out of 1.00 Which of the following ex...
2023/09/10 13:39 Started on State Completed on Time taken Marks Grade Self Quiz Unit 1: Attempt review Saturday, 9 September 2023, 11:36 PM Finished Saturday, 9 September 2023, 11:38 PM 2 mins 3.00/5.00 6.00 out of 10.00 (60%) Question 1 Incorrect Mark 0.00 out of 1.00 Which of the following examples best illustrates the marketing concept? Select one: a. A mail-order company begins using less expensive packing material to increase profits per sale. b. A manufacturing firm opens a new distribution facility closer to the factory. c. A catering firm decides to expand its hours of operations to better serve working mothers. d. A beverage distributor installs vending machines which show the operation of the machine to the customer. e. A food company puts nutritional information on its packages. Question 2 Correct Mark 1.00 out of 1.00 Which of the following is NOT part of the marketing mix, also known as the “four Ps”? Select one: a. profit b. product c. price d. place e. promotion Question 3 Incorrect Mark 0.00 out of 1.00 Which element is included in the bundle that is the company’s offering to the customer? Select one: a. tangible elements b. place c. supply chain d. advertising e. end user https://my.uopeople.edu/mod/quiz/review.php?attempt=11623004&cmid=377514 1/2 2023/09/10 13:39 Self Quiz Unit 1: Attempt review Question 4 Correct Mark 1.00 out of 1.00 How might a marketer increase a consumer’s personal value equation? Select one: a. decrease the benefits offered and associated with the exchange b. increase the price associated with the exchange c. reduce the hassle and increase the benefits associated with the exchange d. increase the hassle and the price associated with the exchange e. decrease the hassle and the benefits offered with the exchange Question 5 Correct Mark 1.00 out of 1.00 Stealing product strategy information from a competitor is known as Select one: a. industrial espionage. b. competitive intelligence. c. product investigation. d. consumer protection. e. strategic marketing. https://my.uopeople.edu/mod/quiz/review.php?attempt=11623004&cmid=377514 2/2
