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Marketing Concepts Quiz

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Questions and Answers

Which of the following examples best illustrates the marketing concept?

A beverage distributor installs vending machines which show the operation of the machine to the customer.

A mail-order company begins using less expensive packing material to increase profits per sale.

A manufacturing firm opens a new distribution facility closer to the factory.

A catering firm decides to expand its hours of operations to better serve working mothers. (correct)

Which of the following is NOT part of the marketing mix, also known as the 'four Ps'?

price

profit (correct)

product

promotion

Which element is included in the bundle that is the company’s offering to the customer?

tangible elements (correct)

advertising

place

supply chain

Which of the following is NOT a part of the marketing mix, also known as the 'four Ps'?

Profit Signup and view all the answers

Which of the following strategies could a marketer use to increase a consumer's personal value equation?

Reduce the hassle and increase the benefits associated with the exchange Signup and view all the answers

Which of the following actions by a mail-order company best illustrates the marketing concept?

Installing vending machines which show the operation of the machine to the customer Signup and view all the answers

Marketing Concepts Quiz

Choose a study mode

Podcast

Questions and Answers

Which of the following examples best illustrates the marketing concept?

Which of the following is NOT part of the marketing mix, also known as the 'four Ps'?

Which element is included in the bundle that is the company’s offering to the customer?

Which of the following is NOT a part of the marketing mix, also known as the 'four Ps'?

Which of the following strategies could a marketer use to increase a consumer's personal value equation?

Which of the following actions by a mail-order company best illustrates the marketing concept?

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