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Marketing Concepts Quiz
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Marketing Concepts Quiz

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@WellPositionedSalamander

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Questions and Answers

Which of the following examples best illustrates the marketing concept?

  • A beverage distributor installs vending machines which show the operation of the machine to the customer.
  • A mail-order company begins using less expensive packing material to increase profits per sale.
  • A manufacturing firm opens a new distribution facility closer to the factory.
  • A catering firm decides to expand its hours of operations to better serve working mothers. (correct)

    • Which of the following is NOT part of the marketing mix, also known as the 'four Ps'?

  • price
  • profit (correct)
  • product
  • promotion

    • Which element is included in the bundle that is the company’s offering to the customer?

  • tangible elements (correct)
  • advertising
  • place
  • supply chain

    • Which of the following is NOT a part of the marketing mix, also known as the 'four Ps'?

    <p>Profit</p> Signup and view all the answers

    Which of the following strategies could a marketer use to increase a consumer's personal value equation?

    <p>Reduce the hassle and increase the benefits associated with the exchange</p> Signup and view all the answers

    Which of the following actions by a mail-order company best illustrates the marketing concept?

    <p>Installing vending machines which show the operation of the machine to the customer</p> Signup and view all the answers

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