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Questions and Answers
Which of the following examples best illustrates the marketing concept?
Which of the following examples best illustrates the marketing concept?
- A beverage distributor installs vending machines which show the operation of the machine to the customer.
- A mail-order company begins using less expensive packing material to increase profits per sale.
- A manufacturing firm opens a new distribution facility closer to the factory.
- A catering firm decides to expand its hours of operations to better serve working mothers. (correct)
Which of the following is NOT part of the marketing mix, also known as the 'four Ps'?
Which of the following is NOT part of the marketing mix, also known as the 'four Ps'?
- price
- profit (correct)
- product
- promotion
Which element is included in the bundle that is the company’s offering to the customer?
Which element is included in the bundle that is the company’s offering to the customer?
- tangible elements (correct)
- advertising
- place
- supply chain
Which of the following is NOT a part of the marketing mix, also known as the 'four Ps'?
Which of the following is NOT a part of the marketing mix, also known as the 'four Ps'?
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Which of the following strategies could a marketer use to increase a consumer's personal value equation?
Which of the following strategies could a marketer use to increase a consumer's personal value equation?
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Which of the following actions by a mail-order company best illustrates the marketing concept?
Which of the following actions by a mail-order company best illustrates the marketing concept?
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