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**THEORY OF PLANNED BEHAVIOR** - - **Volitional Behavior** - **Additional Element:** **PERCEIVED BEHAVIORAL CONTROL** - - 1. 2. **THREE (3) TYPES OF BELIEF** 1. 2. 3. **Attitude -** good or bad behavior **Subjective Norms** - approve or disapprove **Perceived Behavior...

**THEORY OF PLANNED BEHAVIOR** - - **Volitional Behavior** - **Additional Element:** **PERCEIVED BEHAVIORAL CONTROL** - - 1. 2. **THREE (3) TYPES OF BELIEF** 1. 2. 3. **Attitude -** good or bad behavior **Subjective Norms** - approve or disapprove **Perceived Behavioral Control** - easier or harder - - - - **THREE (3) PROCESSES:** - - - **Learning** - - - **Pedagogy (kids)** **Andragogy (adult)** **Elements of Learning** Goal Readiness Situation Interpretation Response Consequence Reaction to thwarting **THEORIES OF LEARNING** Behaviorist/Associationist Theorist - - - Cognitive Theories - Humanist Theories - **PAVLOV'S CLASSICAL CONDITIONING (1927)** - - - - - - **THORNDIKE'S LAW OF EXERCISE AND LAW OF EFFECT** - **Law of Exercise** - **Law of Effect** - **SKINNER'S OPERANT CONDITIONING** - TYPES OF RESPONSE OR OPERANTS **Reinforcers:** Responses from the environment that increase the probability of a behavior being repeated. Reinforcers can be either positive or negative. **Punishers:** Responses from the environment that decrease the likelihood of a behavior being repeated. Punishment weakens behavior. **BANDURA'S SOCIAL COGNITIVE THEORY** - - **TOLMAN'S COGNITIVE MAPPING** - - **HOW PEOPLE LEARN** - - - - **LEARNING MODES** - - - - **THREE (3) PROCESSES:** - - - **COMMUNICATION** - - COMMUNICATION THEORY: THE SHANNON-WEAVER MODEL 1. - **First -** opinion leaders get information from a media source **Second -** opinion leaders pass the information, along with their interpretation, to others. 2. Awareness (knowledge) Interest (Persuasion) Evaluation (Decision) Trial (Implementation) Adoption (Confirmation) 3. Input - elements of communication Output - 12 step sequence of events Principles of Communication - - - - Barriers to Communication - - - **THREE (3) PROCESSES:** - - - **CHANGE** **Cognition Change -** a change in knowledge and/or perception of a person **Attitude Change -** a change in the individual's beliefs, predisposition, intentions, and tendencies toward an idea. **Behavior Change** - an alteration in an individual/group's practices/activities **Social Change** - a departure from existing ways and means of doing things which result in a change of relationships in the system. ELEMENTS OF CHANGE - - - - **Behavior Change** 1. - - Perceived Susceptibility - Perceived Severity - Perceived Benefits - Perceived Barriers - Cues to Action - Self-Efficacy -