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💜 MIL  MEDIA INFORMATION LITERACY S.Y 24’-25’ REVIEW READY | 2ND SEMESTER MIDTERMS A Introduction to Media and Information Literacy Communication Example: -​ is from the Latin term com...

💜 MIL  MEDIA INFORMATION LITERACY S.Y 24’-25’ REVIEW READY | 2ND SEMESTER MIDTERMS A Introduction to Media and Information Literacy Communication Example: -​ is from the Latin term communicare, which means CNN NEWS – A water leak from Japan’s tsunami-crippled “to share”. It may also be thought to originate from another nuclear power station resulted in about 100 times the Latin word communis, which roughly means “working permitted level of radioactive material flowing into the together”. sea, operator Tokyo Electric Power Co said on Saturday. Two Types of Communication c.​ David Berlo’s Model - The source, message, a. Non-verbal communication – signs, symbols, colors, channel, and receiver are influenced by different gestures, body language, and facial expressions. factors. (SMCR) b. Verbal Communication – oral and written 5 Cs of Communication ★​ Clarity Example: Watching the news on tv. ★​ Cohesiveness A teacher is preparing a lecture and delivering it to ★​ Completeness students in the classroom. ★​ Conciseness ★​ Concreteness d.​ Shannon and Weaver’s Model – This model is Communication Medium specially designed to develop the effective communication between sender and receiver. 1.​ Conversation – Person to person 2.​ Public Speaking – one to many 3.​ Documents/ Letters / Mails – written messages 4.​ Visual Arts – Paintings, drawings, photography, videos, images 5.​ Physical Medium – tarpaulin, billboards, posters 6.​ Digital / Interactive – website, computer application Example: -​ Thomson made call to his assistant thru phone Communication Process through Models saying “come here I want to see you”. During his call, a loud shout from the outside interrupts the 1.​ Linear Communication call and his assistant received “I want” only. Again, -​ One-way communication Assistant asked Thomson “what do you want -​ The sender sends the message and the receiver only Thomson?”. receives it. -​ Rency had a videocall with Chris, “Tara kain tayo sa -​ No feedback labas.” In the middle of their videocall the dog -​ Concept of Noise barks. Chris heard “sa labas” only. Chris asked Rency, “Anong gagawin sa labas?” a.​ Aristotle’s Model – Speaker-centered model. Used -​ for public speaking and propaganda. 2. Interactive Model -​ Two-way communication. -​ Used for new media like the internet. -​ There is feedback. -​ Concept of a field of experience. b.​ Lasswell’s model - Harold Dwight Lasswell, the a. Osgood- Schramm Model American political scientist states that a convenient way to - This is a model of communication in which the sender describe an act of communication is to answer the following and the receiver engage in a circular way, as opposed to questions: a linear way.  MEDIA INFORMATION LITERACY S.Y 24’-25’ REVIEW READY | 2ND SEMESTER MIDTERMS - Both the receiver and the sender exchange roles and Media and Information Literacy give each other feedback which completes the process. -​ The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens. Example, Richard uses his laptop to post an awareness campaign on Facebook about fake news. Similarities and differences of Literacy b. Westley and MacLean’s Model Competencies: - The model says that communication does not begin when one person starts speaking, but it does when a a. Literacy – The ability to identify, understand, person responds to something from his/her interpret, create, communicate, and compute, using surroundings. printed and written materials associated with varying - The person must first receive a message from the contexts. environment and then he/she responds according to his/her object of orientation. b. Media – The physical objects used to communicate with or the mass communication through physical A – Source​ B – Receiver​ C – Channel ​ objects such as radio, television, computers, film, etc. It F – Feedback ​ X - Environment also refers to any physical object used to communicate messages. Example: -​ Chris is going to a meeting. Thunderstorms and c. Media Literacy – The ability to access, analyze, heavy rains start. The roads are all blocked. Chris evaluate, and create media in a variety of forms. For will have to convey the message to the people who example, Tristan looked for elaborate discussions about are conducting the meeting that he/she will not be the COVID-19 crisis, so he checked some posts from the reaching on time. Chris can inform all others World Health Organization and DOH websites. through phone. d. Information – A broad term that covers processed -​ Mrs. Baudin was going to her class today when she data, knowledge derived from study, experience, suddenly felt that the ground was shaking due to instruction, signals, or symbols. the earthquake. Students started to panic and shout. Mrs. Baudin relaxed herself and she e. Information Literacy – The ability to recognize when messaged her class thru messenger to not panic information is needed, and to locate, evaluate, and and do the D-C-H. effectively communicate information in its various formats. For example, Billy knew that the news he saw on Twitter was fake. SIMILARITIES AND DIFFERENCES OF MEDIA B LITERACY, INFORMATION LITERACY, AND TECHNOLOGY LITERACY f. Technology (Digital) Literacy – The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use Media technological tools. For example, Molly sends and -​ refers to various channels of communication receives emails from Mrs. Baudin. between a person or persons and their intended audience. Television, radio, newspapers and the internet are different types of Media. C Stages/ Elements of Information Literacy -​ Furthermore, a specific media (thing/ gadget) can either be a Source of Information, a Medium of Information Literacy - It is defined as the ability to Communication, or both. recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.  MEDIA INFORMATION LITERACY S.Y 24’-25’ REVIEW READY | 2ND SEMESTER MIDTERMS ​ Why do we need information? In Bulgaria, the Magura cave is ​ Where do we search for information? Cave Painting among the most important caves ​ How do we acquire and store information? (35,000 BC) within the north-western portion of the country. Its cave walls ​ How do we use the information that we have? square measure adorned by ​ How will we communicate the information that we prehistoric cave paintings that go have acquired? back around 8000 to 4000 years Stage​ What this stage is about? past. Over 700 drawings were discovered on its cave walls. Identifying/ recognizing information needs 1 The realization that there arises a need or a problem Early Writing Tablet recording the exists that requires information, for its satisfactory allocation of beer, 3100-3000 resolution. Clay tablets in B.C.E, Late Prehistoric period, Mesopotamia clay, probably from southern Iraq. (2400 BC) © Trustees of the British Determining sources of information Museum. The symbol for beer, an 2 Know how to determine if the needed information upright jar with pointed base, exists, and to source out from varied avenues. appears three times on the tablet. Beer was the most popular drink 3 Citing or searching for information in Mesopotamia and was issued Know how to find needed information, to give as rations to workers. credit to the source of the information. This is a technique for printing Analyzing and evaluating the quality of information Printing press text, images or patterns used 4 Know how to fully understand found information, using wood widely throughout East Asia and or know where to go for help if needed to blocks (220 originating in China in antiquity understand, and assess the accuracy and reliability AD) as a method of printing on textiles of the information acquired. and later paper. As a method of printing on cloth, the earliest Organizing, storing, or archiving information surviving examples from China 5 Know how to preserve, store, reuse, recor,d and date to before 220 AD. archive information for future use, or to dispose of information no longer needed, and safeguard INDUSTRIAL AGE (1700s-1930s) information that should be protected. -​ People used the power of steam, developed machine tools, established iron production and 6 Using the information in an ethical, efficient, and manufacturing of various products (including effective way books through the printing press). Know how to utilize information to solve problems, make decisions, or meet needs. 7 Creating and communicating new knowledge Printing press A printing press is a device for Know how to communicate and present for mass applying pressure to an inked information to others in appropriate, usable production surface resting upon a print formats/ mediums. (19th century) medium, thereby transferring the ink. An apparatus for communication Telegraph at a distance by coded signals D The Evolution of Traditional Media to New (1844) Media A typewriter is a mechanical or Typewriter electromechanical machine for PREHISTORIC AGE (Before 1700s) (1800) writing characters similar to -​ People discovered fire, developed paper from those produced by printer’s plants, and cast instrumentality or weapons movable type. through stone, bronze, coppe,r and iron. ELECTRONIC AGE (1930 - 1980) -​ People harnessed the power of electricity that led to electrical telegraphy, electrical circuits, and the early large-scale computers. In this age, long-distance communication became possible. MEDIA INFORMATION LITERACY S.Y 24’-25’ REVIEW READY | 2ND SEMESTER MIDTERMS Facebook, American company By early 1954, Texas offering online social Transistor Radio Instruments (TI) had perfected networking services. Facebook (1954) production to the point that Social Media was founded in 2004 by Mark transistors became cheap Zuckerberg, Eduardo Saverin, enough for use in consumer Dustin Moskovitz, and Chris items. TI decided that a Hughes, all of whom were portable, handheld radio offered students at Harvard University. the most mainstream Facebook became the largest application of the new social network in the world, technology and approached with more than one billion several large corporations about users as of 2012, and about half producing the radio. that number were using The television began its Facebook every day. The popularity in the 1940s. It was a company’s headquarters are in novel item that everyone Menlo Park, California. Television (1941) wanted to have. People were A smartphone is a cellular amazed that they could go from telephone with an integrated simply hearing voices on the computer and other features not radio to seeing their faces as Smart Phones originally associated with they spoke. The television telephones such as an operating opened the doors for a variety of system, web browsing, and the new experiences for all ability to run software Americans. This technology applications. Smartphones can seemed like a large leap for be used by individuals in both a society at the time as it began to consumer and a business shape daily routines. context, and are now almost April 11, 1976 – Apple releases its integral to everyday modern life. first Computer the Apple 1. Designed and hand- built by Apple 1 Steve Wozniak, the computers Computer (1976) are sold wholesale by “Steven” Jobs. To finance their manufacturing, Wozniak sells his HP-65 calculator for $500, while Jobs sells his VW van. Years later, in 2014, a working Apple-1 will sell at auction for $905,000 New (Information) Age (1970-Present) People advanced the use of microelectronics in the invention of personal computers, mobile devices and wearable technology. In this age, the Internet paved the way for faster communication and the creation of the social network. Moreover, voice, image, sound and data are digitalized. The computer considered by The Computer most historians to be the first truly portable computer was the Osborne 1. Thai born book and software publisher Adam Osborne (1939–2003) was the founder of Osborne Computer Corp, which produced the Osborne 1 in 1981.