Influence of Media and Information in Communication PDF

LET’S PLAY  LET’S PLAY INSTRUCTIONS: 1. Each group will be given two words or phrases 2. That you must guess them CORRECTLY WITHIN A SHORT PERIOD 3. Each group will choose 1 player that will ACT THE WORD OR PHRASE. 4. THERE IS NO STEAL OR PASS.  LET’S PLAY PROC...

LET’S PLAY  LET’S PLAY INSTRUCTIONS: 1. Each group will be given two words or phrases 2. That you must guess them CORRECTLY WITHIN A SHORT PERIOD 3. Each group will choose 1 player that will ACT THE WORD OR PHRASE. 4. THERE IS NO STEAL OR PASS.  LET’S PLAY PROCESSING… 1. Are you able to guess the word/phase? Why? 2. What is common among the words/phrases given? 3. In what way does the activity relate to communication? 4. What kind of communication was shown in the activity?  INFLUENCE OF MEDIA AND INFORMATION IN COMMUNICATION Morning News Afternoon News Night News Reymond E. Razonable Design: Slidesgo.com  OBJECTIVES: A. Explain how communication is influenced by media and information using a concept map, B. Evaluate the influence of how media and information, and C. Communicate the influence of media and Morning News information through actions. Afternoon News Night News  ELEMENTS OF MEDIA AND INFORMATION INFORMATION MEDIA COMMUNICATION  ELEMENTS OF MEDIA AND INFORMATION INFORMATION It is the knowledge or facts learned about a MEDIA COMMUNICATION certain subject, situation, or event.  ELEMENTS OF MEDIA AND INFORMATION MEDIA INFORMATION They are communication COMMUNICATION outlets or tools that are used to store and deliver information.  ELEMENTS OF MEDIA AND INFORMATION MEDIA INFORMATION They are also the methods or tools in which COMMUNICATION information can be exchanged and communication can be facilitated.  ELEMENTS OF MEDIA AND INFORMATION COMMUNICATION It is a process by which INFORMATION information is exchanged MEDIA from sender to receiver through a common system of symbols, signs, or behavior resulting in interpretation of meaning on both ends.  ELEMENTS OF MEDIA AND INFORMATION COMMUNICATION INFORMATION It also pertains to a MEDIA purposeful exchange of information and messages between people or groups of people by speaking, writing, gestures, and signs. TYPES OF COMMUNICATION INTERPERSONAL MASS 1 2 3 4  TYPES OF COMMUNICATION INTERPERSONAL COMMUNICATIO N communication between persons, whether they are verbal or non-verbal TYPES OF COMMUNICATION MASS COMMUNICATION Commonly used to refer to communication systems that are configured to create, produce, and disseminate media texts to mass 1 2 audiences. 3 4  WHY THERE IS A NEED FOR MASS COMMUNICATION? TEACHES/ FOR LEARNING IT BUILDS RELATIONSHIPS FOR ENTERTAINMENT FOR INFORMATION/ UPDATE  MEDIA LITERACY Literacy MEDIA Media Literacy The ability to identify, understand, interpret, create, The physical objects used to The ability to read, analyze, communicate and compute, communicate with or the evaluate and produce using printed and written mass communication communication in a variety materials associated with through physical objects of media forms. varying contexts. such as radio, television, computers, film, etc  INFORMATION AND TECHNOLOGY LITERACY Information Information Technology Literacy (Digital) Literacy A broad term that covers The ability to recognize The ability to use processed data, knowledge when information is digital technology, derived from study, needed and to locate, communication tools experience, instruction, signals evaluate, effectively use or networks to locate, or symbols. and communicate information in its various evaluate, use, and formats. create information.  LET’S DO… ACTIVITY 1.1 MAKE A CONCEPT MAP OF THE FOLLOWING: 1. INFORMATION 2. MEDIA 3. COMMUNICATION  LET’S WATCH THINGS TO LOOK FOR THE VIDEO… 1.What is the information stated in the 1 2 video? 3 4 2.What media was used to deliver the said information? 3.What type of communication was used in the video? WATCH  LET’S PROCESS THINGS TO LOOK FOR THE VIDEO… 1.What is the information stated in the 1 2 video? 3 4 2.What media was used to deliver the said information? 3.What type of communication was used in the video?  COMMUNICATION PROCESS CHANNEL SENDER/ SOURCE MESSAGE TRANSMISSION RECEIVER ENCODING DECODING NOISE INTERFERENCE FEEDBACK  COMMUNICATION PROCESS The communicator/source of information/message SENDER/ SOURCE  COMMUNICATION PROCESS SENDER/ SOURCE ENCODING This is how you compose your sentences as you communicate  COMMUNICATION PROCESS content that the sender wants to communicate to the receiver. SENDER/ MESSAGE SOURCE ENCODING  COMMUNICATION PROCESS SENDER/ MESSAGE TRANSMISSION SOURCE ENCODING The actual act of sending the message  COMMUNICATION PROCESS CHANNEL SENDER/ MESSAGE TRANSMISSION SOURCE ENCODING the medium or tool used to transmit the message from source to interpreter.  COMMUNICATION PROCESS CHANNEL SENDER/ SOURCE MESSAGE TRANSMISSION RECEIVER ENCODING The one who the sender intended to get the message. Or the one who gets the message.  COMMUNICATION PROCESS CHANNEL SENDER/ SOURCE MESSAGE TRANSMISSION RECEIVER ENCODING DECODING The process by th receiver translate the sender's thoughts and ideas so they can have meaning.  COMMUNICATION PROCESS CHANNEL SENDER/ SOURCE MESSAGE TRANSMISSION RECEIVER ENCODING DECODING FEEDBACK The response generated by the message sent to the receiver.  COMMUNICATION PROCESS CHANNEL SENDER/ SOURCE MESSAGE TRANSMISSION RECEIVER ENCODING DECODING NOISE INTERFERENCE Something that interferes in the transmittal process. FEEDBACK  DIFFERENT MODELS OF COMMUNICATION LINEAR TRANSACTIONAL INTERACTIONAL  DIFFERENT MODELS OF COMMUNICATION LINEAR One-way communication Used for mass communication Senders send messages and the receiver only receives No Feedback Concept of noise PROS/ADVANTAGES CONS/DISADVANTAGES Good at audience persuasion and Communication is not continuous as propaganda settings no concept of feedback Intentional results No way to know if communication is effective.  DIFFERENT MODELS OF COMMUNICATION LINEAR CHANNEL SENDER MESSAGE RECEIVER  DIFFERENT MODELS OF COMMUNICATION TRANSACTIONAL Use for interpersonal communication Sender and receivers interchange roles Simultaneous feedback Context of environment and noise Feedback is taken as a new message PROS/ADVANTAGES CONS/DISADVANTAGES Simultaneous and instant feedback Encourage non-verbal communication No discrimination between sender and More noise due to communicators receiver talking at the same time.  DIFFERENT MODELS OF COMMUNICATION TRANSACTIONAL CHANNEL SENDER MESSAGE/ FEEDBACK RECEIVER RECEIVER SENDER  DIFFERENT MODELS OF COMMUNICATION Used for new communications like internet Slower feedback in turns Concept of field experience Known as convergence model Communication becomes linear if receiver does not respond INTERACTIONAL PROS/ADVANTAGES CONS/DISADVANTAGES Feedback even in mass Feedback can take a very long time communication Sender and receiver might not know New communication channels who the other person is  DIFFERENT MODELS OF COMMUNICATION INTERACTIONAL CHANNEL SENDER MESSAGE RECEIVER FEEDBACK  LET’S PLAY INSTRUCTIONS: 1. Each group will fall-in line. 2. The first member will be given a picture 3. This will be pass on through drawing on the back of each member. 4. Until the last member is able to draw the correct picture. 5. The group who got the correct picture and is the fastest will get 4 pts.  LET’S PLAY PROCESSING… 1. What are the pictures you draw? 2. What is their connection to communication? 3. What era of evolution of media does the picture belong?  EVOLUTION OF MEDIA BCE Personal delivery of the message 100 BCE Pigeon carry the letter PRE-INDUSTRIAL 1041 Movable clay type printing in China. 1440 The first printing Press in the world by the German goldsmith Johannes Gutensberg.  EVOLUTION OF MEDIA 1447 The first printed advertisement in a book by William Caxton INDUSTRIAL AGE 1774 Invention of the Electric Telegraph by George Louis Lesage 1829 Invention of Typewriter by W.S. Burt 1876 Invention of Telephone by Alexander Graham Bell  EVOLUTION OF MEDIA 1877 Invention of the phonograph by Thomas Alva Edison 1894 Invention of radio by Guglielmo Marconi EARLY 90s: Golden Age of TV, Radio, & Cinema 1918 First colour movie shot “Cupid Angling” 1920 Invention of TV by John Logie Baird  EVOLUTION OF MEDIA First Radio Commercial Broadcast by KDKA radio 1920 station a daughter company of Westinghouse Electric and Manufacturing Company. 1923 The first news Magazine was launched—TIME 1927 First TV transmission by Philo Farnsworth  EVOLUTION OF MEDIA ELECTRONIC AGE 1940 Community Antenna Television system, early cable 1950 Black and White TV came out and became mainstream 1960 Rise of FM radio 1963 Introduction of audio cassettes  EVOLUTION OF MEDIA 1972 Email was developed by Ray Tomlinson 1973 First handheld mobile phone by John Mitchel and Martin Cooper 1975 Introduction of VCRs (videocassette recorder) 1980 Colour television became mainstream and first online newspaper—Columbus Dispatch  EVOLUTION OF MEDIA 1981 IBM personal computer was introduced 1985 Microsoft Windows was launched 1986 MCI Mail—first commercial email service  EVOLUTION OF MEDIA 21st Century: NEW MEDIA World Wide Web came into being by Sir Timothy 1991 John-Berners Lee 1995 Microsoft Internet Explorer was launched 1997 DVDs replaced VCR 2001 Instant Messaging Services  EVOLUTION OF MEDIA 21st Century: NEW MEDIA 2002 Satellite radio is launched 2004 Facebook 2005 YouTube 2006 Twitter 2007 Tumblr 2010 Instagram  LET’S TEST YOUR UNDERSTANDING INSTRUCTION You are to act according to the situation that I will be asking you. Each group will be given a situation You will move one said the situation Then stop when I said so. Is communication important for us? Why? How did media influence the way you communicate? How can you make sure that the information you get is worth sharing? THANK YOU! (Dios Mabalos)