Podcast
Questions and Answers
In the 'Let's Play' activity, what is the primary task for each group?
In the 'Let's Play' activity, what is the primary task for each group?
- To correctly guess two words or phrases within a time limit. (correct)
- To steal points from other teams by guessing their words.
- To act out as many words as possible without any rules.
- To pass the words to another group for them to guess.
What is the definition of 'information' in the context of media and communication?
What is the definition of 'information' in the context of media and communication?
- The process of exchanging messages.
- Knowledge or facts learned about a subject, situation or event. (correct)
- A system of symbols and signs.
- Communication outlets used to store data.
What is the role of 'media' in communication?
What is the role of 'media' in communication?
- To ignore information.
- To create chaos and confusion.
- To store and deliver information. (correct)
- To keep information a secret
What is the main idea of communication?
What is the main idea of communication?
Which news segment is presented?
Which news segment is presented?
What is the purpose of the objectives?
What is the purpose of the objectives?
What does media store?
What does media store?
What is the result of communication?
What is the result of communication?
In the linear model of communication, what is the primary direction of message flow?
In the linear model of communication, what is the primary direction of message flow?
Which communication model involves simultaneous feedback and interchange of roles?
Which communication model involves simultaneous feedback and interchange of roles?
What is a key characteristic of the transactional model of communication?
What is a key characteristic of the transactional model of communication?
Which model is suited for new communication channels like the internet?
Which model is suited for new communication channels like the internet?
In which model does communication become linear if the receiver does not respond?
In which model does communication become linear if the receiver does not respond?
What role does the receiver play in the communication process?
What role does the receiver play in the communication process?
Which model includes the concept of 'field of experience'?
Which model includes the concept of 'field of experience'?
What is a potential disadvantage of the transactional communication model?
What is a potential disadvantage of the transactional communication model?
What is the purpose of feedback in the communication process?
What is the purpose of feedback in the communication process?
What is a pro of the interactional communication model?
What is a pro of the interactional communication model?
What is the function of 'encoding' in the communication process?
What is the function of 'encoding' in the communication process?
In the communication process, what is 'noise'?
In the communication process, what is 'noise'?
What is a key characteristic of the linear communication model?
What is a key characteristic of the linear communication model?
What is the primary use case for the linear model of communication?
What is the primary use case for the linear model of communication?
What is one of the listed advantages of the linear communication model?
What is one of the listed advantages of the linear communication model?
What is a major disadvantage of the linear communication model?
What is a major disadvantage of the linear communication model?
What is the first step in the communication process?
What is the first step in the communication process?
In the communication process, what is the 'message'?
In the communication process, what is the 'message'?
What is 'transmission' in the communication process?
What is 'transmission' in the communication process?
What role does 'noise' play in the communication process?
What role does 'noise' play in the communication process?
What is the purpose of 'decoding' in the communication process?
What is the purpose of 'decoding' in the communication process?
What is a 'channel' in the communication process?
What is a 'channel' in the communication process?
In the communication process, what is 'feedback'?
In the communication process, what is 'feedback'?
What does it mean to 'encode' a message?
What does it mean to 'encode' a message?
What is the purposeful exchange of information and messages between people or groups called?
What is the purposeful exchange of information and messages between people or groups called?
Which type of communication involves the exchange between persons, whether verbally or non-verbally?
Which type of communication involves the exchange between persons, whether verbally or non-verbally?
What is a common use of mass communication systems?
What is a common use of mass communication systems?
Which of the following is NOT a typical purpose of mass communication?
Which of the following is NOT a typical purpose of mass communication?
What does media literacy primarily involve?
What does media literacy primarily involve?
What are 'media' in the context of media literacy?
What are 'media' in the context of media literacy?
What is information literacy?
What is information literacy?
What is technology (digital) literacy primarily concerned with?
What is technology (digital) literacy primarily concerned with?
Before the industrial age, how were messages commonly delivered?
Before the industrial age, how were messages commonly delivered?
Who invented movable clay type printing?
Who invented movable clay type printing?
Who invented the telephone?
Who invented the telephone?
What type of movie was 'Cupid Angling'?
What type of movie was 'Cupid Angling'?
Which company broadcast the first radio commercial?
Which company broadcast the first radio commercial?
In what era did black and white TV become mainstream?
In what era did black and white TV become mainstream?
When was email developed?
When was email developed?
Which of these social media platforms was launched in 2004?
Which of these social media platforms was launched in 2004?
Flashcards
Information
Information
Knowledge or facts learned about a subject, situation, or event.
Media
Media
Communication outlets or tools used to store and deliver information.
Communication
Communication
A process where information is exchanged from sender to receiver.
Morning News
Morning News
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Afternoon News
Afternoon News
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Night News
Night News
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Influence of Media on Communication
Influence of Media on Communication
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Communication process
Communication process
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Sender/Source
Sender/Source
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Encoding
Encoding
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Channel
Channel
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Receiver
Receiver
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Decoding
Decoding
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Feedback
Feedback
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Noise/Interference
Noise/Interference
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Linear Communication
Linear Communication
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Interpersonal Communication
Interpersonal Communication
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Mass Communication
Mass Communication
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Need for Mass Communication
Need for Mass Communication
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Literacy
Literacy
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Media Literacy
Media Literacy
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Information Literacy
Information Literacy
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Message
Message
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Transmission
Transmission
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Linear Communication Model
Linear Communication Model
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Transactional Communication Model
Transactional Communication Model
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Communication Context
Communication Context
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Communication Noise
Communication Noise
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Interactional Communication Model
Interactional Communication Model
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Field of Experience
Field of Experience
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Convergence Model
Convergence Model
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Personal Delivery (BCE)
Personal Delivery (BCE)
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Pigeon Post (100 BCE)
Pigeon Post (100 BCE)
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Movable Type (1041)
Movable Type (1041)
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Printing Press (1440)
Printing Press (1440)
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Electric Telegraph (1774)
Electric Telegraph (1774)
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Telephone (1876)
Telephone (1876)
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Phonograph (1877)
Phonograph (1877)
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Radio (1894)
Radio (1894)
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Study Notes
- Objectives:
- Explain how communication is influenced by media and information using a concept map.
- Evaluate the influence of media and information.
- Communicate the influence of media and information through actions.
- Elements of media and information: information, media and communications.
Information
- Information constitutes the knowledge or facts learned about a certain subject, situation, or event.
Media
- Media includes the communication outlets or tools to store and deliver information.
- The methods or tools in which information can be exchanged and communication facilitated.
Communication
- Communication describes a process by which information is exchanged from sender to receiver using symbols, signs, or behavior.
- Communication results in interpretation of meaning on both ends.
- Purposeful exchange of information/messages between people or groups, including speaking, writing, gestures, and signs.
Types of Communication
- Mass communication
- Communication systems for creating, producing, and disseminating media texts to mass audiences.
- Interpersonal communication
- Communication between persons occurs verbally or non-verbally.
The Need for Mass Communication
- Builds relationships.
- Provides teaching or learning.
- Offers entertainment.
- Provides information or updates.
Media Literacy
- The ability to identify, understand, interpret, create, communicate and compute given different printed media.
- Relates to physical objects to communicate with or using mass communication through radio, television, computers, film, etc.
- The ability to read, analyze, evaluate, and produce communication in various media forms.
Information and Technology Literacy
- Information literacy focuses on recognizing when information is needed and how to locate, evaluate, use, and communicate it.
- Technology or digital literacy defines the ability to use digital technology, tools or networks to locate, evaluate, and create information.
- Information represents broad, processed data and knowledge from study, experience, instruction, signals, or symbols.
Communication Process
- Sender/Source: the communicator or source of information/message.
- Encoding: composing sentences to communicate.
- Message: what the sender wants to communicate to the receiver.
- Transmission: the actual act of sending the message.
- Channel: is the medium or tool used to transmit the message from source to interpreter.
- Receiver: the intended recipient of the message.
- Decoding: receiver translates the sender's thoughts and ideas so they can have meaning.
- Feedback: the response generated by the message sent to the receiver.
- Noise/Interference: something that interferes in the transmittal process.
Models of Communication
- Linear Model
- One-way communication.
- Used for mass communication.
- Senders dispatch messages and the receiver just receives.
- No feedback.
- Can include the concept of noise.
- Can be a good method for audience persuasion and propaganda settings, leading to intentional results.
- Communication is not continuous with no concept of feedback.
- No apparent way to know if communication is effective.
- Transactional Model
- Suited for interpersonal communication.
- Senders and receivers interchange roles.
- Has simultaneous feedback.
- Takes influence from context of environment and noise.
- Encourages non-verbal communication.
- Cons include more noise because communicators talk simultaneously.
- Feedback is taken/used as a new message.
- Interactional Model
- Used for new kinds of communication like on the Internet.
- Slower feedback in turns can be a disadvantage.
- Includes concept of field experience.
- Feedback is included, even in mass communication.
- Provides both sender and receiver new communication channels.
- Feedback can take a very long time.
- Sender and receiver might not know personally, the other person .
- Communication becomes linear if receiver does not respond
- Known as convergence model.
Evolution of Media
- BCE: Personal delivery of messages were standard
- 100 BCE: Letters were being carried by pigeons
Pre-Industrial Age
- 1041: Moveable clay type printing was invented in China
- 1440: Johannes Gutensberg created the first printing press in the world
Industrial Age
- 1447: William Caxton first printed advertisement in a book
- 1774: Louis Lesage invented the electric telegraph
- 1829: W.S. Burt invented the typewriter
- 1876: Alexander Graham Bell invented the telephone
- 1877: Thomas Alva Edison invented the phonograph
- 1894: Guglielmo Marconi invented the radio
Early 1990s Golden Age of TV, Radio, Cinema
- 1918: The first color movie shot was "Cupid Angling"
- 1920: John Logie Baird invented TV
- 1920: The first radio commercial broadcast by KDKA radio station, a subsidiary of Westinghouse Electric and Manufacturing Co.
- 1923: TIME news magazine was launched
- 1927: Philo Farnsworth first TV transmission happens
Electronic Age
- 1940: Community Antenna Television system, early cable becomes available
- 1950: Black and White TV became mainstream
- 1960: Rise of FM radio
- 1963: Audio cassettes are introduced
- 1972: Ray Tomlinson developed email.
- 1973: John Mitchel and Martin Cooper created the first handheld mobile phone.
- 1975: VCRs videocassette Recorders were introduced.
- 1980: Color television became mainstream a newspaper-Columbus Dispatch.Columbus Dispatch
- 1981: IBM personal computer introduced
- 1985: Microsoft Windows launched
- 1986: MCI Mail-first commercial email service
21st Century: NEW MEDIA
- 1991: Timothy John-Berners Lee created the World Wide Web
- 1995: Microsoft Internet Explorer launched
- 1997: DVDs replaced VCRs
- 2001: Instant Messaging Services begins
- 2002: Satellite radio launched
- 2004: Facebook developed
- 2005: YouTube developed
- 2006: Twitter developed
- 2007: Tumblr developed
- 2010: Instagram developed
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Description
Explore communication models including linear, interactive, and transactional approaches. Understand the role of media, information flow, feedback, and the impact of new communication channels. Study the nuances of effective communication.
