MIL Q2 Reviewer PDF

MIL 12 3. Broadcasting Journalists - Often seen on televisions, giving us updates on the local, national, LESSON 1: PEOPLE AS MEDIA and world events. People Media - per...

MIL 12 3. Broadcasting Journalists - Often seen on televisions, giving us updates on the local, national, LESSON 1: PEOPLE AS MEDIA and world events. People Media - persons that are involved in the 4. Multimedia Journalists - abilities in accessing, use, analysis, evaluation, and production of media evaluating and producing information using several and information. forms of media. *The effects of Media Lesson 2: PRINT MEDIA 1. Powerful and Direct Effects - media is capable Print Media - mass communication that is of greatly influencing the attitude and behaviors of produced and distributed in printed form. these audiences without even realizing it. Ex. Newspaper, books, pamphlets, newsletters 2. Limited Effects - you are highly capable of discerning propaganda and that media has limited Newspaper - one of the earliest forms of traditional capacity to persuade you. media. 3. Moderate Effects - audiences are not passive Headings - It tells at a glance what the and are capable of creating meaningful experience. story is all about This paradigm acknowledges that “media effects Font and Font size - to signal the reader can occur over longer period of time” that the word is important. Illustration - helps the reader to understand People as Media - serve as channels of the information in a visual way. information dissemination Caption - to explain the illustration. People in Media - media practitioners, they provide information coming from their knowledge or first Consideration in the choice of news and hand experience of events. newspaper 1. Location of the newsstand or store. People as Media 2. Banner story of the newspaper. 1. Opinion Leaders - when you are highly exposed 3. Size of the newspaper. to an activity using media. Source of viable 4. Cost of the newspaper. interpretation of messages for lower-end media users and often tunes the opinions are accepted by News Values & Elements of Newspaper group. Timeliness - relevance of a story 2. Citizens journalism - can use the tools of Proximity - nearness of the news event modern technology to create, augment, or fact Unusual/oddity - unusual stories that check media on their own in collaboration with appeal to human interest others. Prominence - prioritize news wherein it has 3. Social journalism - using social media to make some weightage or significance in the minds their content available online. of the public. 4. Crowdsourcing - soliciting contributions from a Conflict - deals with controversial issues, large group of people and especially from the disagreements and resolutions online community. Suspense - choose from over a thousand professional People in Media 1. Print journalist - underwent training in How to analyze a news story? journalism writing. Writing news and stories based 3 C’s Model on real events in the community. 1. Creator - message maker 2. Photojournalists - high end cameras which they 2. Content - media and information text use to capture important scenes and events from 3. Consumer - audience or the users. surroundings which carry stories. Lesson 3: Visual media 4. Sounds effect - artificially reproduced to create - A complex idea can be conveyed more effectively an effect in a dramatic presentation. with a single image than with a large amount of 5. Audio podcast - digital audio or video file or text. recording, usually part of a themed series that can Visual media - Visual way of communicating. be downloaded from a website to a media layer or Included media such as social media and traditional a computer. media such as televisions. Purpose of a Sound: Examples: - Give instructions or information (Radio 1. Ads 2. Arts/ Crafts 3. Digital Media Broadcast) 4. Social media 5. Film & Video 6. Picture - Provide feedback (Podcast) 7. Infographics 8. Photos 9. Memes - Personalize or customize (Music/sound effects) Advertisement - a paid form of communication to promote products and services. It is produced with Elements of sound design the usual combination of copy and images. 1. Dialogue - speech, conversation, voice over. What constitute the visual media in advertisement 2. Sound Effects - any sound other than * Copy - a textual information that tells about what music or dialogue. a product or service all about 3. Music - vocal or instrumental sounds * Images - still or moving pictures combine in such a way as to produce * Appeal - this may be either rational or emotional beauty of form, harmony, expression of and images. emotion. Rational appeals - rewards or gains Emotional appeals - evoke positive or Types of Information negative emotions or feelings. 1. Segue - one element stops, the next begins. 2. Cross-fade - fades cut, the next fades in, and How to analyze an advertisement they overlap on the way. 1. Creator - who produce 3. V-fade - first elements fade to include before the 2. Content - people in the ad second element begins. 3. Consumer - intended consumer How to analyze sound - 3 C’s Lesson 4: Audio Media Creator - who composed, played, or sang the - Used audio or recording to deliver and music. transfer information Content - nature and type of music Audio - Perceived by the ears and processed by Consumer - listener the brain. * Hearing - perceived sound Lesson 5: Motion Media * Listening - concentration that the brain - Moving text and graphics on a display processes leads to learning. - Communicate information - Motion media that gives the appearance of Types of Audio Information movement 1. Radio Broadcast - live or recorded audio sent - Can be a collection of graphics, footage, through radio waves to reach a wide audience. videos. 2. Music - Vocal or instrumental sounds combined - It is combined with audio, text, and/or in such a way. interactive content. 3. Sound recording - record of an interview, meeting, or any sound from the environment. Characteristics of motion media  1. It communicates messages to large, Sound and Color - Adds meaning to the heterogeneous, and anonymous audiences. motion. 2. It embodies messages that are usually impersonal and transitory. Lesson 6: Multimedia Icons - Digital integration of text, graphics Forms of Motion Media animation, audio, still images and motion 1. Animation - Scene from the animated film, video in a way that promotes individual the process of designing, drawing, making users with high levels of control and layouts and preparation of photographic interaction. sequences which are integrated in the Multimedia Presentation - presenting information multimedia and gaming products. in the form of multimedia can be more interesting 2D Animation - creating images in a because it can be delivered in different media. flat space. - Drawn or painted, often using Types of Multimedia Presentation software. 1. Slideshow Presentation - Techniques: Traditional hand 2. Audio Visual Presentations drawn 3. Overhead Projector 3D Animation- computer-generated 4. Smart Board imagery, - Depth and volume Characteristics - More lifelike 1. Electronic or Digital - can be prepared and 2. Documentary Film - A nonfictional motion delivered electronically or digitally through picture intended to document. various computer applications, software, 3. Short Film - a film not long enough to be and/or online tools. considered a feature film. 2. Interactive - stimulates the visual and - An original motion picture that has auditory sense of the audience. Actions running time of 40 minutes or less such as voice command, text entry, mouse including all credits. manipulation, touch screen, screenshot, 4. Television - a telecommunication medium and/or video capture. transmitting and receiving moving images 3. Dynamic - it can be played, projected, that can be monochrome. recorded. The combination of visual - Commercial advertisement on TV graphics and/or images with sound effects - Reality show and/or background music. - Talk show - Philippine Melodrama in Different uses of multimedia - Game show 1. Education - Television news 2. Entertainment 3. Industry Design principle and elements of motion media 4. Medicine Speed - a fast movement gives vigor and vitality, intensifying emotions. A slow Users of Media movement connotes lethargy, solemnity or 1. Teachers or lecturers - to present lessons. sadness. 2. Motivational or public speaker - to Timing - can be used to clarify or intensify present, inform,influence, motivate or the message or the event. Using a pause entertain their audience. can help time the events. 3. Sales people - to showcase their offered Transition - used to switch between the products/services. scenes.