Braze Certified Marketer Exam PDF

Braze Braze-Certified-Marketer Braze Certified Marketer Certification Exam For More Information – Visit link below: https://www.examsempire.com/ Product Version 1. Up to Date products, reliable and verified. 2. Questions and Answers in PDF Format. https...

Braze Braze-Certified-Marketer Braze Certified Marketer Certification Exam For More Information – Visit link below: https://www.examsempire.com/ Product Version 1. Up to Date products, reliable and verified. 2. Questions and Answers in PDF Format. https://examsempire.com/ Visit us athttps://www.examsempire.com/braze-certified-marketer/  Total Questions: 147 Latest Version: 6.0 Question: 1 A user hasn't opened any emails sent to them in over 180 days. According to Braze best practices, what is the most important action to take? A. Send the user a final email. B. Include the user in your sunset policy. C. Unsubscribe the user. D. Delete the user. Answer: B Question: 2 When you add global exit criteria to a Canvas Flow, what will happen to users in your journey? A. Users will receive an email message upon exiting the Canvas. B. Users will receive an email message upon entering the Canvas. C. Users will exit the Canvas Flow upon performing a specified action. D. Users will exit the Canvas Flow if they do not receive your message. Answer: C Question: 3 You have added a tag to all your push campaigns. Which report can you set up to monitor your push campaigns with this tag each day? A. Engagement Report B. Retention Report C. Segment Report D. Funnel Report Answer: A Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 4 Attribution and Deep linking platform mobile linking platform, helps you acquire, engage, and measure across all devices, channels, and platforms by providing a holistic view of all user touch points help you understand exactly when and where users were acquired as well as how to personalize their journeys through robust attribution and deep linking A. Amplitude (alloy) B. Branch (Alloy) C. Branching D. Segment (alloy) Answer: B Question: 5 % of confidence needed in a Multivariate test A. 85% B. 95% C. 94% D. 52% Answer: B Question: 6 The total number (and percentage) of messages that were unsuccessful. This could occur because there is not a valid push token, the email addresses were incorrect or deactivated, or the user unsubscribed after the campaign was launched. A. Bounces B. Poles C. Source D. Bends Answer: A Question: 7 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Sign-up Onboarding Promotion Abandoned cart Retention A. choosing segments for multivariate testing B. custom data C. 5 common use cases for canvases D. 6 common use cases for canvases Answer: C Question: 8 APIs CSV export for up to 50 custom events/attributes CSV export email addresses A. Exporting segment data B. Spam C. Banner content card D. Data point Answer: A Question: 9 The total number (and percentage) of users who unsubscribed from your emails. A. Unsubs B. Push Opens C. Spam D. Deliveries Answer: A Question: 10 Consists of a subdomain and a domain Ensures you pass email authentication checks for DKIM and SPF A. Subdomain Visit us athttps://www.examsempire.com/braze-certified-marketer/ B. Whitelabeled domains C. Ip warmup D. Numbers Answer: B Question: 11 4 stages of customer journey A. Most recent device attributes B. High value actions (hvas) C. Loyal, active, lapsing, inactive D. In app messaging - iam Answer: C Question: 12 Integrations to give more robust attribution, analytics, data management, deep linking, A/B testing and more Find in Technology Partners tab Can strengthen personalization and give more insights into your users A. Event Properties B. Arrays C. Braze Alloys D. Amplitude (alloy) Answer: C Question: 13 Can address and reward those who do perform your conversion event. A. Function B. Looping C. Branching D. Switching Answer: C Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 14 Custom Attribute data type Records in-app purchases and establishes the LTV of each individual A. High value actions (hvas) B. Revenue analytics C. Push messaging D. Purchase and revenue tracking Answer: D Question: 15 Users have enough data for MEC to be calculated but they are no longer reachable by that same channel. The user will "fall out" and messages will not be sent A. Audience Sizing (ic) B. Unreachable Channels (MCE) C. Amplitude (alloy) D. Most engaged channel (mec) Answer: B Question: 16 Confirms that your Braze email sending domain is authorized to send mail on your behalf Braze signs the mail with your own secret private key so ISPs can be sure the mail they're delivering is exactly the same mail you sent A. Domain Keys Identified Mail (DKIM) B. Connected content C. Simple Mail Transfer Protocol (smtp) D. Sender policy framework (spf) Answer: A Question: 17 UNIX (the number of seconds that have elapsed since 00:00:00 Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. %A B. %s C. %d D. Push Opens Answer: B Question: 18 The total number (and percentage) of users who clicked within the delivered email. A. Push Opens B. Unique Opens C. Unique Clicks D. Unique Submissions Answer: C Question: 19 A type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves A. Deep links B. Natural links C. Deep/inner D. Link templates Answer: A Question: 20 The total number (and percentage) of messages successfully delivered. A. Sends B. Openers C. Documents D. Deliveries Answer: D Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 21 TCPA - consumers can decide which texts they receive and prevent receipt CTIA - trade association of wireless carriers, suppliers, etc. that create the industry standards for messaging Make sure users can opt out at any time Numbers need to follow the E. 164 format A. SMS/MMS Compliance B. Unreachable Channels (mce) C. Api Triggered Delivery D. Link Templates Answer: A Question: 22 When running an Action-Based Delivery campaign, you can reference properties of your trigger event within the message (ie. When someone performs the Custom Event "Makes Flight Search", you could use the property "Destination" to personalize your triggered follow-up message) A. Ip Pools B. Open Tracking Pixel C. Direct Opens D. Event Properties Answer: D Question: 23 Practice where you decrease the frequency of emails sent to inactive customer before excluding them altogether A. Bounces B. Nystagmus C. Unsubs D. Sunsetting Answer: D Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 24 Shows all data points on a user Can send user details via api or csv file A. User registry B. User experience C. User state D. User profile Answer: D Question: 25 Open source templating language use this to create messages consisting of static elements, as well as dynamic elements that can vary depending on the message recipient's user profile details A. Viscous B. Solid C. Fluid D. Liquid Answer: D Question: 26 Retrieves existing information, as opposed to writing new information. This is the most common method used when asking for data from a server. A. Types of iams B. HTTP Methods - GET C. Numbers D. Confidence Answer: B Question: 27 Danger zone for spam/bounces A. brand indicators for message identification (bimi) Visit us athttps://www.examsempire.com/braze-certified-marketer/ B. 0.08% spam 1% for bounces C. content blocks D. 0.08% spam 2% for bounces Answer: B Question: 28 Require a larger test group to achieve statistically significant results. you will likely need around 15,000 users per variant (including the control) to achieve 95% confidence in your test results A. Exporting segment data B. Choosing segments for Multivariate Testing C. Push messaging D. Open tracking pixel Answer: Question: 29 Will yield your highest quality lists. Here, a user checks the box asking for email communication and a confirmation message is sent to the user A. Content Blocks B. Confirmed Opt In C. Tie Breaking (MCE) D. Conversion events Answer: B Question: 30 The total number (and percentage) of push notifications that were opened. A. Unique Opens B. Push Opens C. Direct Opens D. Influenced Opens Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: B Question: 31 Can select up to 4 conversion events per canvas & you have to set a conversion deadline for each A. Direct opens B. Conversion events C. Content cards D. Custom data Answer: B Question: 32 Act of dividing your users into groups based on 1 or many filters Ways to use segments in Braze Send personalized messages Seeing patterns in user activity to measure growth of key audiences A. Segmentation B. Memory Mapping C. Liquid D. Slab-allocation Answer: A Question: 33 We write the event at least once. Once the file is written to the client's data warehouse, we no longer have control over the file A. Scheduled delivery B. At-least-once delivery C. Deliveries D. Exception events Answer: B Question: 34 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Custom Attribute data type Stores related lists of info about your users (ex: movies watched) A. String B. Graphs C. Arrays D. Objects Answer: C Question: 35 Allows to take all data out of Braze to analyze, play with visualization and more Streams continuous event data from Braze - letting you use data more intelligently. A. Waves B. Liquid C. Tides D. Currents Answer: D Question: 36 When we add fields to the schema A. Non-breaking changes B. Content cards C. Content filters D. Conversion events Answer: A Question: 37 Inserts before a URI Appends after a URL A. Email properties B. Custom events C. 95% Visit us athttps://www.examsempire.com/braze-certified-marketer/ D. Types of link templates Answer: D Question: 38 Universally supported file type across many data platforms; highly compressible, built for native schema solutions A. Avro B. Parquet C. Csv D. Json Answer: A Question: 39 Email/push is delivered after an update or import of an API A. Api Triggered Properties B. API Triggered Delivery C. Http Methods - Get D. Appsflyer (alloy) Answer: B Question: 40 The number of times someone clicks on a slide up, module or full screen in-app message that has no buttons. A. Body Clicks B. Unique Clicks C. Bounces D. Time Answer: A Question: 41 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Takes the SPF and DKIM authentication protocols one step further can instruct ISPs how they should handle mail that failed your signature or authentication checks Sender policy framework (spf) Domain-based Message Authentication, Reporting and Conformance (DMARC) Connected content Domain keys identified mail (dkim) Answer: B Question: 42 Custom Attribute data type True/False Useful for storing binary data A. Push messaging B. Body Clicks C. Push Opens D. Boolean Answer: D Question: 43 Confirms that your Braze email sending IP address is authorized to send mail on your behalf basic authentication A. Address Records (a) (aaaa) B. Domain keys identified mail (dkim) C. Sender Policy Framework (SPF) D. Content Delivery Network (cdn) Answer: C Question: 44 Entering in the email twice. This reduces spelling mistakes and typos during signup, which can affect your sending reputation and result in the loss of interested subscribers A. Purchase and revenue tracking B. Brand indicators for message identification (bimi) C. Duplicate address collection field Visit us athttps://www.examsempire.com/braze-certified-marketer/ D. Connected content Answer: C Question: 45 Send a relatively small # of emails out in first batch, then more, then more Establishing level of trust with mailbox provider A. Whitelabeled Domains B. Push Messaging C. IP Warmup D. Sdk Answer: C Question: 46 Data specific to your business tagged via SDK or sent via API. A. "out-of-the-box" data B. Custom data C. Data point D. Custom events Answer: B Question: 47 When editing emails in HTML mode, use these to insert your {{${email_footer}}} (defined in Email Settings), or create deep links to change a user's subscription to opted-in or unsubscribed. A. Content Cards B. System Notifications C. User Menu D. Email Properties Answer: D Question: 48 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Each user will receive the campaign at the time they are most likely to engage A. Deliveries B. Intelligent Selection C. Push Messaging D. Intelligent Delivery Answer: D Question: 49 Optional configuration used to separate out the reputation of different types of email. The most common use case is to separate your emails into a "promotional" and "transactional" pool A. Link Templates B. IP Pools C. Event Properties D. Rate Limiting Answer: B Question: 50 Writes new information on the receiving server. A common example of the POST method in real world application is a contact form on a website A. Tools for sunsetting B. Types of spam traps C. HTTP Methods - POST D. Avro Answer: C Question: 51 Selects users who are most likely to interact with a specified message type. keeps track of the channel - mobile push, web push, or email - the customer is most likely to engage with. We also call this the "most engaged" channel (MEC). A. Intelligent Timing B. Most Engaged Channel (mec) Visit us athttps://www.examsempire.com/braze-certified-marketer/ C. Intelligent Channel D. Content Cards Answer: C Question: 52 Allows you to add media to an SMS message A. MMS B. ISP C. TAGS D. MIFI Answer: A Question: 53 To format the day of the month A. %Y B. %d C. Sends D. Breaking Changes Answer: B Question: 54 You want to create a segment of users who have only an Android device, and you want to exclude users who have multiple devices. Which segmentation filter should you use? A. Last Used App "Android App" more than 0 days ago B. Last Used App "Android App" more than 0 days ago and Device Model matches regex Android C. Device Model matches regex Android and Device Count exactly 1 D. Last Used App "Android App" more than 0 days ago and Device Count more than Answer: C Question: 55 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Which two statements regarding the use of Segment Extensions are TRUE? A. Segment Extensions allow you to target users based on custom event or purchase behavior stored for the lifetime of that user profile. B. Segment Extensions are updated in real-time. C. Using event properties within Segment Extensions does not impact data point usage. D. Segment Extensions should be used to segment users based on nested custom attributes. Answer: AC Question: 56 You want to customize an email message based on whether users provided their phone number during account registration. You'll use Liquid to check for users who do not have a phone number listed on their user profile. Which Liquid statement should you use to check this condition? A. {% if {{${phone_number}}} == 0 %} B. {% if {{${phone_number}}} == nil %} C. {% if {{${phone_number}}} == false %} D. {% if {{${phone_number}}} == blank %} Answer: D Question: 57 Data analytics platform that makes Product data easily accessible through collaborative metrics, real- time tracking, etc. Gauge the efficacy of segmentation and experimentation on the customer experience Export data events to Amplitude for deeper analysis of product data A. Amplitude (Alloy) B. Branching C. Segment (alloy) D. Arrays Answer: A Question: 58 Deletes the resource in the HTTP URL Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. 95% B. HTTP Methods - DELETE C. Avro D. Types of iams Answer: B Question: 59 Allow users to append parameters or pre-append URI's to all links in an Email message ideal for: Appending Google Analytics query parameters to all links in a given Email message easily. Pre-appending a URI (Uniform Resource Identifier) to all links in a given Email message. A. Regex B. Link Templates C. Custom Data D. Tags Answer: B Question: 60 Customer Data platform Ensures data flows across devices and tools and provides the customer data infrastructure that helps businesses put their customers first Hub that sorts, manages and connects your data to data warehouses (like braze) to take action A. Amplitude (alloy) B. Segment (Alloy) C. Segmentation D. Content blocks Answer: B Question: 61 Can change the output of attributes by appending to the end of your Liquid via the "pipe" symbol, seen here: I Complex A. Content Filters B. Ip Pools C. Content Blocks D. Result Types Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: A Question: 62 The total revenue in dollars from campaign recipients within the set primary conversion window. A. Deliveries B. Unique Clicks C. Revenue Analytics D. Forecasting Methods Answer: C Question: 63 To format the day of the week A. %A B. Breaking Changes C. Tags D. SDK Answer: A Question: 64 Actions taken on your app or website A. Custom attributes B. Engagement reports C. Custom events D. Standard events Answer: C Question: 65 Email/push is delivered after a user completes an action (i.e., purchasing a product) Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. Influenced Opens B. Etl C. Scheduled Delivery D. Action-based Delivery Answer: D Question: 66 Attributes specific to your app or site that you've tagged A. Custom attributes B. Out-of-the-box data C. Custom events D. Standard attributes Answer: A Question: 67 Sender Mailbox provider (also referred as ISPs: Inbox Service Providers) Recipient A. "out of the box Data" B. 3 parties involved in Email C. email properties D. exception events Answer: B Question: 68 Used to define particular search patterns. Give you a more flexible string for segmentation, etc. in Braze Regex is case sensitive There is a ton of resources to help build out regex if you plan to use it A. Regex B. Strings C. Arrays D. Grep $ Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: A Question: 69 Attributes specific to your campaign; Such as the name of your campaign A. Custom Attributes B. Content Cards C. Campaign Attributes D. User Profile Answer: C Question: 70 Determine the sender's reputation if you do not meet their standards, then you will damage your reputation. A damaged reputation is hard to rebuild, and means your emails could be delayed, end up in the spam folder, or be blocked altogether A. Subdomain B. Custom data C. Mailbox providers D. Email properties Answer: C Question: 71 IP and domain setup Email templates Email editor dropdown From and reply-to presets Unsubscribe links A. 3 parties involved in email B. Content Filters C. Iam expiration D. Housekeeping items before email creation Answer: D Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 72 Selects 5-20% of users who have an established track record of engaging on a particular channel Amplitude (alloy) Unreachable Channels (mce) Audience Sizing (IC) Push messaging Answer: C Question: 73 Process of pushing users out of messaging campaigns A. Nystagmus B. Sunsetting C. Ip Warming D. Sends Answer: B Question: 74 Can be used to send campaigns when events occur outside of Braze and are often used to deliver transactional campaigns, such as shipping notifications for ecommerce apps A. API Trigger Properties B. Deep Links C. Direct Opens D. Api Triggered Delivery Answer: A Question: 75 Most customizable option of the three types of content cards You can create content that has as much text or media as you want and then upload it to Braze for message delivery. A. Classic Content Card B. Content Blocks Visit us athttps://www.examsempire.com/braze-certified-marketer/ C. Banner Content Card D. Connected Content Answer: C Question: 76 Types of filters for segmentation A. Date and time manipulation B. Sends C. Captioned image content card D. Remarketing and marketing activity Answer: D Question: 77 Lets you choose when an IAM expires and is no longer viewable A. Link templates B. Intelligent timing C. IAM expiration D. Ip warmup Answer: C Question: 78 Target users for winback Exclude inactive customers Managing subscriptions - Use {{${set_user_to_unsubscribed_url}}} as your unsubscribe link's URL to unsubscribe a customer from all Braze emails going forward A. Tools for sunsetting B. Avro C. Rate limiting D. Email properties Answer: A Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 79 The total number of people who actually received and viewed the in-app message (if you receive it twice, you will be only counted as 1 user). A. Unique Impressions B. Unique Daily Reach C. User Profile D. Unique Clicks Answer: A Question: 80 Behavior & activities you want users to perform when they interact with your service. drive: customer acquisition, customer LTV, customer loyalty, recency/frequency A. High Value Actions (HVAs) B. Tie breaking (mce) C. Dedicated Ip (internet protocol) D. Exception events Answer: A Question: 81 Add tags to segments, campaigns and canvases to make them easier to filter and locate in the dashboard A. Script B. Tags C. Objects D. Sdk Answer: B Question: 82 Associates your brand logo with an authenticated piece of email Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. Content Blocks B. Duplicate address collection field C. Amplitude (alloy) D. Brand Indicators for Message Identification (BIMI) Answer: C Question: 83 To format the year A. Numbers B. %Y C. MMS D. Scheduled delivery Answer: B Question: 84 A term used in your contract to define your pricing structure. It refers to any piece of information that is logged against a user profile. Only out-of-the-box-data is exempt from being counted as a data point. A. Data Point B. Data Path C. Data Map D. Dirty Data Answer: A Question: 85 Application programming interface Basically a request for data A. Etl B. Sdk C. Mms D. APIs Answer: D Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 86 Allows Braze to monitor the performance of variants and adjust their percentages to optimize the test, sot that better performing variants receive more users A. Intelligent Selection B. Evolution C. Artificial Selection D. Intelligent Channel Answer: A Question: 87 A highly customizable channel and can deliver rich content - letting you communicate more than just copy rich in content and they have a lower sense of urgency shorter lifespan than email or content cards Customers will only see when they are active in the app/site A. Ip warmup B. Iam expiration C. In App messaging - IAM D. Rate limiting Answer: C Question: 88 Location technology company that uses location intelligence to enrich customer experiences Leverage hyper-accurate location information for customers across both mobile engagement and customer segmentation A. Amplitude (alloy) B. Foursquare (Alloy) C. Custom data D. Segment (alloy) Answer: B Question: 89 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Lets you choose whether or not to move users to the next Canvas step A. Conversion events B. Unique impressions C. Intelligent timing D. Advancement behavior options Answer: D Question: 90 If you're running an API triggered campaign and passing these properties to us in your API call (ie. Having a transaction trigger a receipt message) A. API Trigger Properties B. API triggered properties C. Api triggered delivery D. Direct opens Answer: A Question: 91 The number of users whose devices reported that the in-app message has been delivered (if you receive it twice, you will be counted as twice). A. Visits B. Targeting C. Pageviews D. Impressions Answer: D Question: 92 Allow you to set properties on custom events and purchases. {{event_properties.${INSERT_PROPERTY}}} A. Exception Events B. Custom Event Properties C. Custom Data Visit us athttps://www.examsempire.com/braze-certified-marketer/ D. Content Filters Answer: B Question: 93 Software development kit Little pieces of code that can be added to digital applications to support new capabilities The Braze SDK allows you to track every users' engagement with your app or site A. JDK B. SDK C. APIS D. ETL Answer: A Question: 94 The total number (and percentage) of emails delivered that were marked as spam. A. Virus B. Spam C. Phishing D. Malware Answer: A Question: 95 Let you send messages with very rich content but with a low degree of urgency let you deliver messages without interrupting the customers' experience with your app/site. A. Content Blocks B. Content Cards C. Conversion Events D. Impressions Answer: A Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 96 Which two statements about Connected Content are TRUE? A. It consumes data points. B. It increases personalization of messaging. C. It is used to leverage data stored to a user profile in Braze. D. It allows marketers to utilize dynamic data stored on external or third-party servers. Answer: BD Question: 97 You want to use Liquid to personalize an email based on the user's language. You want to support translation for English, Russian, and Spanish. Which Liquid statement should you use? A. {% if ${language} == 'en' %} Send email in English {% elsif ${language} == 'ru' %} Send email in Russian {% elsif ${language} == 'es' %} Send email in Spanish {% else %} Send Default Email {% endif %} B. {% if ${language} is 'en' %} Send email in English {% elsif ${language} is 'ru' %} Send email in Russian {% elsif ${language} is 'es' %} Send email in Spanish {% else %} Send Default Emaill C. {% if ${language} is 'en' %} Send email in English {% if ${language} is 'ru' %} Send email in Russian {% if ${language} is 'es' %} Send email in Spanish {% else %} Send Default Email {% endif %} D. {% if ${language} == 'en' %} Send email in English Visit us athttps://www.examsempire.com/braze-certified-marketer/ {% elsif ${language} == 'ru' %} Send email in Russian {% elsif ${language} == 'es' %} Send email in Spanish {% else %} Send Default Email Answer: A Question: 98 You have a campaign scheduled to be sent using Intelligent Timing. There is a brand-new user who is set to receive this message, but whose user profile does not have enough data to calculate an optimal send time. What will happen to your message for this user? A. The message will be sent automatically at 12 pm in the user's local time zone. B. The message send will be aborted. C. The message will be queued until enough data is gathered on that user in order to calculate their optimal send time. D. The message will be sent at the fallback time you specified within the campaign setup. Answer: D Question: 99 Channel - mobile push, web push, or email - the customer is most likely to engage with computed by ranking ratios of message interactions to messages received A. Push messaging B. Most Recent Device attributes C. Most Engaged Channel (MEC) D. Unreachable channels (mce) Answer: C Question: 100 Lets you append parameters or URIs to all links in an email Link Templates Tags Content Blocks Email Properties Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: A Question: 101 When sending an email Campaign or Canvas, Braze is able to detect whether the end user has opened your email via an invisible 1px by 1px image that is automatically inserted into your email HTML. A. Classic content card B. Connected content C. Open tracking pixel D. Event properties Answer: C Question: 102 Allows you to deliver text along with larger media/rich content - making it more attention grabbing than the classic card type. A. API Trigger Properties B. Exception Events C. Captioned Image Content Card D. Classic Content Card Answer: D Question: 103 A collection of campaigns, accompanied by rules for when users can begin receiving these campaigns and when they move from one campaign to the next A. Label() B. Canvas C. Fluid Image D. Pixels Answer: A Question: 104 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Attribution and Deep linking platform mobile marketing analytics and attribution platform Helps you analyze and optimize your apps through marketing analytics, mobile attribution and deep linking to build holistic marketing campaigns A. Appsflyer (Alloy) B. Segment (alloy) C. Sunsetting D. Most engaged channel (mec) Answer: A Question: 105 The ability to utilize data from internal systems as well as public info to deliver messages that will garner maximum engagement allows you to insert any information accessible via an API endpoint directly into messages you send to users A. Banner Content Card B. User Profile C. Direct Opens D. Connected Content Answer: D Question: 106 Lets you make edits to the body of email campaigns without having to re-write HTML A. Content Filters B. Block Editor C. Syntax Error D. Operator Answer: A Question: 107 Pristine traps: emails/domains that have never been used Recycled traps: emails were once real users but are now dormant Typo traps: email addresses containing common typos A. 95% Visit us athttps://www.examsempire.com/braze-certified-marketer/ B. Rate limiting C. Types of spam traps D. HTTP Methods - POST Answer: C Question: 108 To format the month A. Non-breaking changes B. Arrays C. ETL D. %B Answer: D Question: 109 When users have the same engagement ratios between two or more channels Braze will prioritize channel with most recent open events Open Tracking pixel Tie Breaking (MCE) Deep links Audience Sizing (ic) Answer: A Question: 110 Modifying or deleting fields A. Unsubs B. Content Blocks C. Open Tracking Pixel D. Breaking Changes Answer: D Question: 111 Visit us athttps://www.examsempire.com/braze-certified-marketer/ Noun descriptions of your user (shoe size, age, etc) A. Custom events B. Custom attributes C. Standard attributes D. User profile Answer: A Question: 112 Lets you add text to your message and an optional image with a 1:1 aspect ratio A. Content Blocks B. Types Of Iams C. Intelligent timing D. Classic Content Card Answer: D Question: 113 Such as the customer's OS or browser of the device the user last had a session on A. Custom attributes B. Most recent device attributes C. Content cards D. Direct opens Answer: A Question: 114 Custom Attribute data type Integers and floats A. Records B. Objects C. Numbers D. Words Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: C Question: 115 The total number (and percentage) of push notifications that were directly opened from that campaign send. A. Direct Opens B. Influenced Opens C. Unique Opens D. Push Opens Answer: A Question: 116 To format the time of day A. %T B. Time C. ETL D. Scheduled delivery Answer: A Question: 117 The total number (and percentage) of delivered emails that were opened. A. Push Opens B. Unique Opens C. Unique Clicks D. Direct Opens Answer: B Question: 118 Can be inserted in place of any actual content to prevent a message from sending if the user does not fall under the previously defined "If" conditions Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. Aborting "IF" statements B. Content filters C. Exception events D. Custom events Answer: A Question: 119 Unique numerical internet address provided exclusively to a single hosting account. Braze gives its customers dedicated IPs A. connected content B. segment (alloy) C. sender Policy framework (spf) D. dedicated IP (internet protocol) Answer: D Question: 120 Users take a single step to subscribe, like typing in their email address in a collection field or selecting a box as part of a transaction A. Confirmed Opt In B. HTTP Methods - GET C. Single Opt In D. Unreachable Channels (MCE) Answer: C Question: 121 Way to reach users when your campaign has an urgency to it - alerting users on their device A. Ip warmup B. Intelligent timing C. Push messaging D. Microblogging Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: C Question: 122 Lets you send your campaign/Canvas message at the time users are most likely to engage A. Content cards B. Intelligent timing C. Iam expiration D. Push messaging Answer: B Question: 123 Need to be collected in ISO8601 format: yyyy-MM-dd'T'HH:mm:ss.SSSZ UTC (%) filters allow you to reformat this date to make it user-friendly. A. Iam Expiration B. Remarketing and Marketing Activity C. In App Messaging - Iam D. Date and Time Manipulation Answer: D Question: 124 subdivision of a domain. If you send emails from @company.com (your domain), and damage your email reputation, any email that comes from that domain will be affected. Sending from a subdomain (mail.yourcompany.com) helps to isolate reputation and protect your apex domain (yourcompany.com). A. Top-level Domain B. Domain Name C. Arrays D. Subdomain Answer: D Visit us athttps://www.examsempire.com/braze-certified-marketer/  Question: 125 The number of times a defined event occurred. This defined event is determined by the marketer when building the campaign. A. Primary Conversions B. Impressions C. Data Point D. Unique Clicks Answer: A Question: 126 Such as the OS or browser of the device receiving your message A. Http Methods - Put B. Custom Attributes C. Targeted Device Attributes D. Unique Opens Answer: C Question: 127 The total number (and percentage) of users who opened the app after the push notification was sent without directly tapping on the push. A. Unique Opens B. Direct Opens C. Influenced Opens D. Push Opens Answer: C Question: 128 Updates information on the endpoint, replacing any existing information with what's in the request body Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. Data warehouses B. HTTP Methods - PUT C. Classic content card D. Types of iams Answer: B Question: 129 sed to create powerful logic within action-based campaigns. They are used to remove end users from receiving a message; for example, "send users who abandon their shopping carts a push notification, unless they checkout." A. Error Events B. Warning Events C. Informational Events D. Exception Events Answer: D Question: 130 Allows you to repurpose text or HTML across multiple channels A. Link Templates B. Content Filters C. Form Elements D. Content Blocks Answer: D Question: 131 Custom Attribute data type Storing user input, like favorite brand or phone number A. Numbers B. Objects C. Strings D. Variable Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: C Question: 132 Extracts, transforms, and loads data from multiple sources to a data warehouse or other unified data repository Used in currents A. OLAP. B. SDK C. ETL D. DATA WAREHOUSES Answer: C Question: 133 "digital space" where you can send your data & files to be stored and used later on. A. Relational databases B. Data lakes C. Data marts D. Data warehouses Answer: D Question: 134 Slowly ramping up your daily sending volume in a predictable cadence to earn Mailbox Provider's trust A. IP warming B. Content detective C. Ip warmup D. Event properties Answer: A Question: 135 A high urgency messaging channel; communicate with customers immediately in a way you can't with any other channel Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. SMS/MMS B. Online Chat C. Email D. Link Templates Answer: A Question: 136 Messaging Matrix: 2 components A. Content & urgency B. Sends C. Content cards D. Push opens Answer: A Question: 137 Customer Data platform orchestrate data across their entire growth stack, enabling them to win in key moments of the customer journey brings data out of mobile apps through a single Javascript SDK and native cookie service abilities A. at-least-once delivery B. amplitude (alloy) C. mParticle (Alloy) D. segment (alloy) Answer: C Question: 138 Standard user profile data automatically tracked by Braze's SDK A. objects B. spam C. "Out of the box data" D. exporting segment data Visit us athttps://www.examsempire.com/braze-certified-marketer/  Answer: C Question: 139 The total number (and percentage) of messages sent in this campaign. A. Spam B. Receive C. Generates D. Sends Answer: D Question: 140 Allows you to visualize your segment data on the on the App Usage, Revenue and Custom Events pages up to 25 segments A. Revenue Analytics B. Custom Attributes C. Sends D. Segment Insights and Analytics Tracking Answer: D Question: 141 Slide Up Modal Full Screen Custom HTML A. Http Methods - Delete B. Classic Content Card C. Numbers D. Types of IAMs Answer: D Question: 142 Visit us athttps://www.examsempire.com/braze-certified-marketer/ The percentage of confidence that a certain variant of a message is outperforming the control group. A. Struggled B. Confidence C. Deliveries D. Support Answer: B Question: 143 Custom Attribute data type Store the last time a specific action was taken A. Time B. Objects C. Strings D. Index Answer: A Question: 144 Putting a cap on how many users receive messages in a Canvas per minute (useful if your app isn't built for millions of users, etc) A. Blacklisting systems or networks B. Rate limiting C. Revenue analytics D. Access control Answer: B Question: 145 Channel that involves passing info from Braze to another system that takes care of its delivery allow you to connect with your users by connecting Braze to 3rd Party systems like Facebook Messenger, Slack, and more! Automated message from one system to another after an event has occurred (ex: airbnb "thanks for booking with us!") Visit us athttps://www.examsempire.com/braze-certified-marketer/ A. Webhooks B. Syslog C. Web Shells D. Analytics Answer: A Question: 146 Your company recently launched an in-app message campaign. You want to analyze the daily metrics for Unique and Total Impressions. You also want to schedule a daily report for the period of one week. Which reporting feature allows you to do this? A. Report Builder B. Retention Report C. Engagement Report D. Funnel Report Answer: C Question: 147 Delivery at specific times A. Message sessions B. Sends C. Transactions D. Scheduled delivery Answer: D Visit us athttps://www.examsempire.com/braze-certified-marketer/  -1- Thank You for Trying Our Product Discount Coupon Code is: 20OFF2022 Email: [email protected] Check our Customer Testimonials and ratings available on every product page. Visit our website. https://examsempire.com/ https://examsempire.com/ Visit us athttps://www.examsempire.com/braze-certified-marketer/ Powered by TCPDF (www.tcpdf.org)