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Allows you to deliver text along with larger media/rich content - making it more attention grabbing than the classic card type.

  • Classic Content Card (correct)
  • API Trigger Properties
  • Captioned Image Content Card
  • Exception Events

    • A collection of campaigns, accompanied by rules for when users can begin receiving these campaigns and when they move from one campaign to the next.

  • Pixels
  • Fluid Image
  • Label() (correct)
  • Canvas

    • Attribution and Deep linking platform mobile marketing analytics and attribution platform helps you analyze and optimize your apps through marketing analytics, mobile attribution and deep linking to build holistic marketing campaigns.

  • Most engaged channel (MEC)
  • Appsflyer (Alloy) (correct)
  • Segment (Alloy)
  • Sunsetting

    • The ability to utilize data from internal systems as well as public info to deliver messages that will garner maximum engagement allows you to insert any information accessible via an API endpoint directly into messages you send to users.

    <p>Connected Content</p> Signup and view all the answers

    Lets you make edits to the body of email campaigns without having to re-write HTML.

    <p>Content Filters</p> Signup and view all the answers

    Pristine traps: emails/domains that have never been used recycled traps: emails were once real users but are now dormant Typo traps: email addresses containing common typos.

    <p>Types of spam traps</p> Signup and view all the answers

    To format the month.

    <p>%B</p> Signup and view all the answers

    When users have the same engagement ratios between two or more channels, Braze will prioritize the channel with most recent open events.

    <p>Open Tracking Pixel</p> Signup and view all the answers

    Modifying or deleting fields.

    <p>Breaking Changes</p> Signup and view all the answers

    Noun descriptions of your user (shoe size, age, etc).

    <p>Custom Events</p> Signup and view all the answers

    Lets you add text to your message and an optional image with a 1:1 aspect ratio.

    <p>Classic Content Card</p> Signup and view all the answers

    Such as the customer's OS or browser of the device the user last had a session on.

    <p>Custom Attributes</p> Signup and view all the answers

    Custom Attribute data type.

    <p>Numbers</p> Signup and view all the answers

    The total number (and percentage) of push notifications that were directly opened from that campaign send.

    <p>Direct Opens</p> Signup and view all the answers

    To format the time of day.

    <p>%T</p> Signup and view all the answers

    The total number (and percentage) of delivered emails that were opened.

    <p>Unique Opens</p> Signup and view all the answers

    Can be inserted in place of any actual content to prevent a message from sending if the user does not fall under the previously defined 'If' conditions.

    <p>Aborting 'IF' Statements</p> Signup and view all the answers

    Unique numerical internet address provided exclusively to a single hosting account. Braze gives its customers dedicated IPs.

    <p>Dedicated IP (Internet Protocol)</p> Signup and view all the answers

    Users take a single step to subscribe, like typing in their email address in a collection field or selecting a box as part of a transaction.

    <p>Single Opt In</p> Signup and view all the answers

    Way to reach users when your campaign has an urgency to it - alerting users on their device.

    <p>Push Messaging</p> Signup and view all the answers

    Lets you send your campaign/Canvas message at the time users are most likely to engage.

    <p>Intelligent Timing</p> Signup and view all the answers

    Need to be collected in ISO8601 format: yyyy-MM-dd'T'HH:mm:ss.SSSZ UTC (%) filters allow you to reformat this date to make it user-friendly.

    <p>Date and Time Manipulation</p> Signup and view all the answers

    Subdivision of a domain. If you send emails from @company.com (your domain), and damage your email reputation, any email that comes from that domain will be affected. Sending from a subdomain (mail.yourcompany.com) helps to isolate reputation and protect your apex domain (yourcompany.com).

    <p>Subdomain</p> Signup and view all the answers

    The number of times a defined event occurred. This defined event is determined by the marketer when building the campaign.

    <p>Primary Conversions</p> Signup and view all the answers

    Such as the OS or browser of the device receiving your message.

    <p>Targeted Device Attributes</p> Signup and view all the answers

    The total number (and percentage) of users who opened the app after the push notification was sent without directly tapping on the push.

    <p>Influenced Opens</p> Signup and view all the answers

    Updates information on the endpoint, replacing any existing information with what's in the request body.

    <p>HTTP Methods - PUT</p> Signup and view all the answers

    Used to create powerful logic within action-based campaigns. They are used to remove end users from receiving a message; for example, 'send users who abandon their shopping carts a push notification, unless they checkout.'

    <p>Exception Events</p> Signup and view all the answers

    Allows you to repurpose text or HTML across multiple channels.

    <p>Content Blocks</p> Signup and view all the answers

    Custom Attribute data type. Storing user input, like favorite brand or phone number.

    <p>Strings</p> Signup and view all the answers

    Extracts, transforms, and loads data from multiple sources to a data warehouse or other unified data repository Used in currents.

    <p>ETL</p> Signup and view all the answers

    'Digital space' where you can send your data & files to be stored and used later on.

    <p>Data Warehouses</p> Signup and view all the answers

    Slowly ramping up your daily sending volume in a predictable cadence to earn Mailbox Providers' trust.

    <p>IP Warming</p> Signup and view all the answers

    A high urgency messaging channel; communicate with customers immediately in a way you can't with any other channel.

    <p>SMS/MMS</p> Signup and view all the answers

    Messaging Matrix: 2 components.

    <p>Content &amp; Urgency</p> Signup and view all the answers

    Customer Data Platforms orchestrate data across their entire growth stack, enabling them to win in key moments of the customer journey brings data out of mobile apps through a single Javascript SDK and native cookie service abilities.

    <p>mParticle (Alloy)</p> Signup and view all the answers

    Standard user profile data automatically tracked by Braze's SDK.

    <p>Out of the Box Data</p> Signup and view all the answers

    The total number (and percentage) of messages sent in this campaign.

    <p>Sends</p> Signup and view all the answers

    Allows you to visualize your segment data on the App Usage, Revenue, and Custom Events pages up to 25 segments.

    <p>Segment Insights and Analytics Tracking</p> Signup and view all the answers

    Slide Up, Modal, Full Screen, Custom HTML.

    <p>Types of IAMs</p> Signup and view all the answers

    The percentage of confidence that a certain variant of a message is outperforming the control group.

    <p>Confidence</p> Signup and view all the answers

    Custom Attribute data type. Store the last time a specific action was taken.

    <p>Time</p> Signup and view all the answers

    Putting a cap on how many users receive messages in a Canvas per minute (useful if your app isn't built for millions of users, etc).

    <p>Rate Limiting</p> Signup and view all the answers

    Channel that involves passing info from Braze to another system that takes care of its delivery allows you to connect with your users by connecting Braze to 3rd Party systems like Facebook Messenger, Slack, and more! Automated message from one system to another after an event has occurred (e.g., Airbnb 'thanks for booking with us!').

    <p>Webhooks</p> Signup and view all the answers

    Your company recently launched an in-app message campaign. You want to analyze the daily metrics for Unique and Total Impressions. You also want to schedule a daily report for the period of one week. Which reporting feature allows you to do this?

    <p>Engagement Report</p> Signup and view all the answers

    Delivery at specific times.

    <p>Scheduled Delivery</p> Signup and view all the answers

    To format the day of the month, which option should you use?

    <p>%d</p> Signup and view all the answers

    Which segmentation filter should you use to create a segment of users who have only an Android device?

    <p>Device Model matches regex Android and Device Count exactly 1</p> Signup and view all the answers

    Which two statements regarding the use of Segment Extensions are TRUE?

    <p>Segment Extensions allow you to target users based on custom event or purchase behavior stored for the lifetime of that user profile.</p> Signup and view all the answers

    Which Liquid statement should you use to check if users do not have a phone number listed on their user profile?

    <p>{% if {{${phone_number}}} == blank %}</p> Signup and view all the answers

    Which data analytics platform makes product data easily accessible through collaborative metrics?

    <p>Amplitude (Alloy)</p> Signup and view all the answers

    Which HTTP method deletes the resource in the HTTP URL?

    <p>HTTP Methods - DELETE</p> Signup and view all the answers

    Allow users to append parameters or pre-append URIs to all links in an email message is ideal for?

    <p>Link Templates</p> Signup and view all the answers

    Which customer data platform ensures data flows across devices and tools?

    <p>Segment (Alloy)</p> Signup and view all the answers

    Which element can change the output of attributes by appending to the end of your Liquid via the 'pipe' symbol?

    <p>Content Filters</p> Signup and view all the answers

    What is the total revenue in dollars from campaign recipients within the set primary conversion window?

    <p>Revenue Analytics</p> Signup and view all the answers

    To format the day of the week, which option should you use?

    <p>%A</p> Signup and view all the answers

    What are actions taken on your app or website referred to as?

    <p>Custom events</p> Signup and view all the answers

    What is the delivery option for an email/push that is triggered after a user completes an action?

    <p>Action-based Delivery</p> Signup and view all the answers

    Which attributes are specific to your app or site that you've tagged?

    <p>Custom attributes</p> Signup and view all the answers

    What are the three entities involved in email delivery?

    <p>3 parties involved in Email</p> Signup and view all the answers

    Which type of technology allows for defining particular search patterns in Braze?

    <p>Regex</p> Signup and view all the answers

    Which attributes are specific to your campaign, like the name of your campaign?

    <p>Campaign Attributes</p> Signup and view all the answers

    Who determines the sender's reputation in email delivery?

    <p>Mailbox providers</p> Signup and view all the answers

    Which items should be addressed before email creation?

    <p>Housekeeping items before email creation</p> Signup and view all the answers

    Which option selects 5-20% of users with a history of engagement on a particular channel?

    <p>Audience Sizing (IC)</p> Signup and view all the answers

    What is the process of pushing users out of messaging campaigns called?

    <p>Sunsetting</p> Signup and view all the answers

    Which option delivers campaigns when events occur outside of Braze for transactional messages?

    <p>API Trigger Properties</p> Signup and view all the answers

    Which is the most customizable option of content cards in Braze?

    <p>Banner Content Card</p> Signup and view all the answers

    Which types of filters are used for segmentation?

    <p>Remarketing and marketing activity</p> Signup and view all the answers

    Which option allows you to decide when an IAM expires?

    <p>IAM expiration</p> Signup and view all the answers

    Which tools are recommended for winback and managing subscriptions?

    <p>Tools for sunsetting</p> Signup and view all the answers

    What is the total number of people who viewed the in-app message called?

    <p>Unique Impressions</p> Signup and view all the answers

    What describes the behavior you want users to perform when interacting with your service?

    <p>High Value Actions (HVAs)</p> Signup and view all the answers

    What allows for easier filtering and locating in the dashboard by adding tags?

    <p>Tags</p> Signup and view all the answers

    What associates your brand logo with an authenticated piece of email?

    <p>Brand Indicators for Message Identification (BIMI)</p> Signup and view all the answers

    To format the year, which option should you use?

    <p>%Y</p> Signup and view all the answers

    Which term defines your pricing structure in a contract and relates to logged information against a user profile?

    <p>Data Point</p> Signup and view all the answers

    What is the abbreviation for Application Programming Interface?

    <p>APIs</p> Signup and view all the answers

    What allows Braze to optimize the performance of variants in campaigns?

    <p>Intelligent Selection</p> Signup and view all the answers

    What in-app messaging (IAM) allows rich content delivery that is less urgent?

    <p>In-App Messaging - IAM</p> Signup and view all the answers

    Which location technology company uses hyper-accurate location information?

    <p>Foursquare (Alloy)</p> Signup and view all the answers

    What lets you choose whether or not to move users to the next Canvas step?

    <p>Advancement behavior options</p> Signup and view all the answers

    What occurs when running an API triggered campaign and passing properties?

    <p>API Trigger Properties</p> Signup and view all the answers

    What is the number of users whose devices reported that the in-app message was delivered called?

    <p>Impressions</p> Signup and view all the answers

    What allows the setting of properties on custom events and purchases?

    <p>Custom Event Properties</p> Signup and view all the answers

    What is known as the Software Development Kit?

    <p>SDK</p> Signup and view all the answers

    What is the total number and percentage of emails delivered that were marked as spam?

    <p>Spam</p> Signup and view all the answers

    What lets you send messages with rich content without interrupting the customer's experience?

    <p>Content Blocks</p> Signup and view all the answers

    Which two statements about Connected Content are TRUE?

    <p>It increases personalization of messaging.</p> Signup and view all the answers

    Which Liquid statement should you use to support translation for English, Russian, and Spanish?

    <p>{% if ${language} == 'en' %} Send email in English {% elsif ${language} == 'ru' %} Send email in Russian {% elsif ${language} == 'es' %} Send email in Spanish {% else %} Send Default Email {% endif %}</p> Signup and view all the answers

    What will happen to a message for a new user who doesn't have enough data for Intelligent Timing?

    <p>The message will be sent at the fallback time you specified within the campaign setup.</p> Signup and view all the answers

    What is computed by ranking ratios of message interactions to messages received?

    <p>Most Engaged Channel (MEC)</p> Signup and view all the answers

    What allows you to append parameters or URIs to all links in an email?

    <p>Link Templates</p> Signup and view all the answers

    What detects whether the end user has opened your email via an invisible image?

    <p>Direct Opens</p> Signup and view all the answers

    According to Braze best practices, what is the most important action to take for a user who hasn't opened any emails sent to them in over 180 days?

    <p>Include the user in your sunset policy.</p> Signup and view all the answers

    What will happen to users in your journey when you add global exit criteria to a Canvas Flow?

    <p>Users will exit the Canvas Flow upon performing a specified action.</p> Signup and view all the answers

    Which report can you set up to monitor your push campaigns with a specific tag each day?

    <p>Engagement Report</p> Signup and view all the answers

    Which mobile linking platform helps acquire, engage, and measure across all devices?

    <p>Branch (Alloy)</p> Signup and view all the answers

    What is the percentage of confidence needed in a Multivariate test?

    <p>95%</p> Signup and view all the answers

    What term describes the total number of messages that were unsuccessful?

    <p>Bounces</p> Signup and view all the answers

    What are the 5 common use cases for canvases?

    <p>5 common use cases for canvases</p> Signup and view all the answers

    What is the method for exporting segment data?

    <p>Exporting segment data</p> Signup and view all the answers

    What is the total number of users who unsubscribed from your emails called?

    <p>Unsubs</p> Signup and view all the answers

    What ensures that your Braze email sending domain is authorized?

    <p>Whitelabeled domains</p> Signup and view all the answers

    What describes the 4 stages of the customer journey?

    <p>Loyal, active, lapsing, inactive</p> Signup and view all the answers

    What integration allows for robust attribution, analytics, and data management?

    <p>Braze Alloys</p> Signup and view all the answers

    Which action can address and reward users who perform your conversion event?

    <p>Branching</p> Signup and view all the answers

    What custom attribute data type can track in-app purchases?

    <p>Purchase and revenue tracking</p> Signup and view all the answers

    What term indicates that users have enough data for MEC to be calculated but are unreachable?

    <p>Unreachable Channels (MCE)</p> Signup and view all the answers

    What confirms that your Braze email sending domain is authorized?

    <p>Domain Keys Identified Mail (DKIM)</p> Signup and view all the answers

    What UNIX format indicates seconds elapsed since a given time?

    <p>%s</p> Signup and view all the answers

    What term refers to the total number of users who clicked within delivered emails?

    <p>Unique Clicks</p> Signup and view all the answers

    What type of link sends users directly to an app instead of a website?

    <p>Deep links</p> Signup and view all the answers

    What term refers to the total number of messages successfully delivered?

    <p>Deliveries</p> Signup and view all the answers

    What is TCPA related to messaging?

    <p>SMS/MMS Compliance</p> Signup and view all the answers

    In an Action-Based Delivery campaign, what can you reference within the message?

    <p>Event Properties</p> Signup and view all the answers

    What practice decreases the frequency of emails sent to inactive customers?

    <p>Sunsetting</p> Signup and view all the answers

    What shows all data points on a user?

    <p>User profile</p> Signup and view all the answers

    What open-source templating language is used to create messages with static and dynamic elements?

    <p>Liquid</p> Signup and view all the answers

    What retrieves existing information from a server?

    <p>HTTP Methods - GET</p> Signup and view all the answers

    What is the danger zone for spam and bounces?

    <p>0.08% spam, 1% for bounces</p> Signup and view all the answers

    What ensures high-quality email lists through user confirmation?

    <p>Confirmed Opt In</p> Signup and view all the answers

    What term describes the total number of push notifications opened?

    <p>Push Opens</p> Signup and view all the answers

    What allows you to select conversion events per canvas?

    <p>Conversion events</p> Signup and view all the answers

    What is the act of dividing users into groups based on filters?

    <p>Segmentation</p> Signup and view all the answers

    What is the process of ensuring event data is written at least once?

    <p>At-least-once delivery</p> Signup and view all the answers

    What stores related lists of information about users?

    <p>Arrays</p> Signup and view all the answers

    What allows you to take data out of Braze for analysis?

    <p>Currents</p> Signup and view all the answers

    What describes the process of adding fields to the schema?

    <p>Non-breaking changes</p> Signup and view all the answers

    What inserts before a URI and appends after a URL?

    <p>Types of link templates</p> Signup and view all the answers

    What file type is universally supported across many data platforms?

    <p>Avro</p> Signup and view all the answers

    What type of delivery indicates that email/push is triggered by an API?

    <p>API Triggered Delivery</p> Signup and view all the answers

    What term refers to the number of clicks on an in-app message with no buttons?

    <p>Body Clicks</p> Signup and view all the answers

    What takes SPF and DKIM protocols further for email?

    <p>Domain-based Message Authentication, Reporting and Conformance (DMARC)</p> Signup and view all the answers

    What custom attribute data type is useful for storing binary data?

    <p>Boolean</p> Signup and view all the answers

    What confirms that your Braze email sending IP address is authorized?

    <p>Sender Policy Framework (SPF)</p> Signup and view all the answers

    What reduces spelling mistakes during email signup?

    <p>Duplicate address collection field</p> Signup and view all the answers

    What strategy sends a small number of emails in the first batch, then increases volume?

    <p>IP Warmup</p> Signup and view all the answers

    What data is specific to your business and tagged via SDK or sent via API?

    <p>Custom data</p> Signup and view all the answers

    What allows for inserting HTML-based customized messages?

    <p>Email Properties</p> Signup and view all the answers

    What methodology ensures campaigns reach users when they are likely to engage?

    <p>Intelligent Delivery</p> Signup and view all the answers

    What optional configuration separates the reputation of different types of email?

    <p>IP Pools</p> Signup and view all the answers

    What HTTP method writes new information on the receiving server?

    <p>HTTP Methods - POST</p> Signup and view all the answers

    Study Notes

    Data Analytics Platform

    • Amplitude is a data analytics platform that allows for collaboration on metrics, real-time tracking, and easy access to product data. ### Amplitude (Alloy)
    • Can be used to analyse product data in more depth

    Segment (Alloy)

    • Customer Data Platform (CDP)
    • Helps businesses put their customers first
    • Sorts, manages and connects your data to data warehouses

    ### Foursquare (Alloy)

    • Location technology that can be used to enrich customer experiences
    • Leverages hyper-accurate location information for customers across mobile engagement and customer segmentation

    ### AppsFlyer (Alloy)

    • Mobile marketing analytics and attribution platform
    • Helps analyse and optimise apps through marketing analytics, mobile attribution and deep linking
    • Enables the building of holistic marketing campaigns

    ### HTTP Methods

    • DELETE - Deletes resources in the HTTP URL

    ### Braze Features

    • Custom Attributes
      • Attributes specific to your app or site that you've tagged
      • Can be used to represent noun descriptions of your user
      • Includes most recent device attributes

    Braze Features

    • Custom Events
      • Actions taken on your app or website
      • Store information related to what the user is doing on your app

    Braze Features

    • Campaign Attributes - Attributes specific to a campaign

    Braze Features

    • Content Blocks
      • Customisable option to create content with as much text or media as you want
      • Deliver messages without interrupting the user's experience with your app/site
      • Most widely used type of content card

    Braze Features

    • Content Cards
      • Deliver messages that are attention-grabbing
      • Let you communicate more than just copy

    Braze Features

    • Content Filters
      • Editing the body of email campaigns without having to re-write HTML
      • Changing output of attributes by appending to the end of Liquid via the "pipe" symbol

    ### Braze Features

    • Connected Content
      • Allows you to insert any information accessible via an API endpoint directly into messages sent to users

    Braze Features

    • Deep Links
      • Used to provide a link to the app or website that will take the user to the correct location

    Braze Features

    • Link Templates
      • Allow users to append parameters or pre-append URIs to all links in an Email message
      • Used to append Google Analytics query parameters

    Braze Features

    • Intelligent Timing
      • Used to calculate the optimal time for a message to be sent
      • Queues message until enough data can be gathered to calculate an optimal time

    Braze Features

    • Intelligent Selection
      • Allows Braze to monitor the performance of variants and adjust their percentages to optimise the test, so that better performing variants receive more users

    Braze Features

    • In App Messaging - IAM
      • Rich in content delivery channel
      • Customers will only see IAMs when they are active in the app/site

    Braze Features

    • Open Tracking Pixel
      • Invisible 1px by 1px image that lets Braze detect if an email campaign has been opened
      • Automatically inserted into the HTML of an email

    ### Braze Features

    • Regex
      • Case-sensitive
      • Used to define particular search patterns
      • Provides a more flexible string for segmentation

    ### Braze Features

    • Tags
      • Added to segments, campaigns and canvases
      • Enable filtering and location in the dashboard

    Braze Features

    • User Profile
      • Captures out-of-the box data
      • Captures custom data
      • Allows you to leverage data stored on a user profile

    ### Braze Features

    • API Trigger Properties
      • Properties that are passed into Braze when a campaign is triggered by an API call
      • Triggered by events that occur outside of Braze (e.g. transaction triggering a receipt message)

    ### Braze Features

    • API Triggered Delivery
      • Send campaigns when events occur outside of Braze
      • Used to send transactional campaigns (e.g. shipping notifications)

    Braze Concepts

    • Data Points
      • Any piece of information logged against a user profile
      • Only out-of-the box data is exempt from being counted as a data point

    Braze Concepts

    • High Value Actions (HVAs)
      • Behaviours and activities in your app or website that drive customer acquisition, customer LTV, customer loyalty and recency/frequency

    Braze Concepts

    • Mailbox Providers
      • Sender reputation
      • If sender reputation is damaged, the emails will be delayed, end up in the spam folder or be blocked altogether

    Braze Concepts

    • Most Engaged Channel (MEC)
      • The channel (mobile push, web push, email) where the customer is most likely to engage
      • Computed by ranking ratios of message interactions to messages received

    Braze Concepts

    • Sunsetting - The process of pushing users out of messaging campaigns

    ### Braze Concepts

    • Tie Breaking
      • Braze uses this to make a decision when users have the same engagement ratios between channels
      • Braze will prioritise the channel with the most recent open events

    Braze Concepts

    • Breaking Changes
      • Modifying or deleting fields

    Braze Concepts

    • Canvas
      • A collection of campaigns, accompanied by rules for when users can begin receiving campaigns and when they move to the next campaign

    ### Braze Concepts

    • Direct Opens
      • Refers to email opens
      • Indicates that the user has opened the email message and viewed the content

    ### Braze Concepts

    • Exception Events
      • Events that occur outside of the normal flow of your app or website

    ### Braze Concepts

    • Spam
      • The total number of emails delivered that were marked as Spam

    Braze Concepts

    • Types of Spam Traps
      • Pristine traps: emails/domains that have never been used
      • Recycled traps: emails were once real users but are now dormant
      • Typo traps: email addresses containing common typos

    Braze Concepts

    • Unsubscribe
      • Using `{{${set_user_to_unsubscribed_url}}} as your unsubscribe link's URL to unsubscribe a customer from all Braze emails going forward

    ### Braze Concepts

    • Three parties involved in Email
      • Sender
      • Mailbox provider
      • Recipient

    ### Braze Concepts

    • Audience Sizing
      • Used to select a percentage of users that have an established track record of engaging on a particular channel

    Braze Liquid statements

    • {% if ${language} == 'en' %} Send email in English {% elsif ${language} == 'ru' %} Send email in Russian {% elsif ${language} == 'es' %} Send email in Spanish {% else %} Send Default Email {% endif %}
      • Can be used to personalize an email based on a user's language

    Braze Liquid statements

    • {{event_properties.${INSERT_PROPERTY}}}
      • Can be used to set properties on custom events and purchases

    Braze General Knowledge

    • Avro - A data serialization system used to efficiently store and transmit data
    • ETL - Refers to the process of extracting, transforming and loading data
    • IAM - Refers to Identity and Access Management
    • IP Warming - A process used to improve inbox deliverability rates of emails
    • SDK - Little pieces of code that can be added to digital applications to support new capabilities
    • Subdomain - Part of a domain name (e.g. **blog.**examsempire.com)

    Braze Certified Marketer Study Notes

    • Direct Opens: The total number (and percentage) of push notifications that were directly opened from a campaign.
    • Push Opens: The total number (and percentage) of users who opened the app after the push notification was sent without directly tapping on the push.
    • Unique Opens: The total number (and percentage) of delivered emails that were opened.
    • Influenced Opens: The total number (and percentage) of users who opened the app after the push notification was sent without directly tapping on the push.
    • %T: Format for the time of day.
    • Aborting "IF" statements: Can be inserted in place of any actual content to prevent a message from sending if the user does not fall under the previously defined "If" conditions.
    • Dedicated IP (internet protocol): Unique numerical internet address provided exclusively to a single hosting account. Braze gives its customers dedicated IPs.
    • Single Opt In: Users take a single step to subscribe, like typing in their email address in a collection field or selecting a box as part of a transaction.
    • Push messaging: A way to reach users when your campaign has an urgency to it - alerting users on their device.
    • Intelligent timing: Lets you send your campaign/Canvas message at the time users are most likely to engage.
    • Date and Time Manipulation: Need to be collected in ISO8601 format: yyyy-MM-dd'T'HH:mm:ss.SSSZ UTC (%) filters allow you to reformat this date to make it user-friendly.
    • Subdomain: Subdivision of a domain. If you send emails from @company.com (your domain), and damage your email reputation, any email that comes from that domain will be affected. Sending from a subdomain (mail.yourcompany.com) helps to isolate reputation and protect your apex domain (yourcompany.com).
    • Primary Conversions: The number of times a defined event occurred. This defined event is determined by the marketer when building the campaign.
    • Targeted Device Attributes: Such as the OS or browser of the device receiving your message.
    • HTTP Methods - PUT: Updates information on the endpoint, replacing any existing information with what's in the request body.
    • Exception Events: Used to create powerful logic within action-based campaigns. They are used to remove end users from receiving a message; for example, "send users who abandon their shopping carts a push notification, unless they checkout."
    • Content Blocks: Allows you to repurpose text or HTML across multiple channels.
    • Strings: Custom Attribute data type storing user input, like favorite brand or phone number.
    • ETL: Extracts, transforms, and loads data from multiple sources to a data warehouse or other unified data repository. Used in currents.
    • Data warehouses: "digital space" where you can send your data & files to be stored and used later on.
    • IP warming: Slowly ramping up your daily sending volume in a predictable cadence to earn Mailbox Provider's trust.
    • SMS/MMS: A high urgency messaging channel; communicate with customers immediately in a way you can't with any other channel.
    • Content & urgency: Messaging Matrix: 2 components.
    • mParticle (Alloy): Customer Data platform orchestrate data across their entire growth stack, enabling them to win in key moments of the customer journey brings data out of mobile apps through a single Javascript SDK and native cookie service abilities.
    • "Out of the box data": Standard user profile data automatically tracked by Braze's SDK.
    • Sends: The total number (and percentage) of messages sent in this campaign.
    • Segment Insights and Analytics Tracking: Allows you to visualize your segment data on the on the App Usage, Revenue and Custom Events pages up to 25 segments.
    • Types of IAMs: Slide Up, Modal, Full Screen, Custom HTML.
    • Confidence: The percentage of confidence that a certain variant of a message is outperforming the control group.
    • Time: Custom Attribute data type storing the last time a specific action was taken.
    • Rate limiting: Putting a cap on how many users receive messages in a Canvas per minute (useful if your app isn't built for millions of users, etc)
    • Webhooks: Channel that involves passing info from Braze to another system that takes care of its delivery allow you to connect with your users by connecting Braze to 3rd Party systems like Facebook Messenger, Slack, and more!Automated message from one system to another after an event has occurred (ex: airbnb "thanks for booking with us!")
    • Engagement Report: Allows you to analyze the daily metrics for Unique and Total Impressions. You also want to schedule a daily report for the period of one week.
    • Scheduled delivery: Delivery at specific times.

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