Questions and Answers
What is the primary purpose of a value proposition?
To summarize the benefits a company offers to customers
Which of the following statements about value propositions is true?
Value propositions serve as a guide for companies and customers
When did the term "value proposition" first appear?
In a 1988 McKinsey & Company business review paper
What is the relationship between a value proposition and a company's competitive advantage?
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What is the fundamental question that a value proposition aims to answer?
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