Building Business Models: Business Model Canvas and Value Proposition
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Questions and Answers

What is the primary purpose of the Business Model Canvas?

  • To analyze the competitive landscape of an industry
  • To visualize a company's key business components (correct)
  • To create a strategic plan for a new business venture
  • To determine the profitability of a business model
  • Which of the following is NOT one of the key components of the Business Model Canvas?

  • Key Resources
  • Key Propositions
  • Key Processes (correct)
  • Key Partners
  • According to the sample bakery business model, which of the following is NOT a key activity performed by the bakery?

  • Consumer education
  • Marketing and sales
  • Product delivery
  • Inventory management (correct)
  • What is the primary value proposition of the bakery, as described in the sample business model?

    <p>Freshly baked breads specialized in organic bread</p> Signup and view all the answers

    Which of the following is NOT a customer segment identified in the sample bakery business model?

    <p>Corporate event planners</p> Signup and view all the answers

    What is the primary revenue stream for the bakery, as described in the sample business model?

    <p>Volume sales from supermarkets</p> Signup and view all the answers

    What is the Business Model Canvas?

    <p>A visual tool for describing a company's business model</p> Signup and view all the answers

    How many building blocks or segments does the Business Model Canvas consist of?

    <p>9</p> Signup and view all the answers

    Who is credited with describing the Business Model Canvas in their book "Business Model Ontology"?

    <p>Alexander Osterwalder</p> Signup and view all the answers

    What is the purpose of the Business Model Canvas?

    <p>To describe and design a company's business model</p> Signup and view all the answers

    What is true about the building blocks or segments of the Business Model Canvas?

    <p>They are interconnected, and changing one may require revising others</p> Signup and view all the answers

    How many major parts does the Business Model Canvas have, according to the text?

    <p>4</p> Signup and view all the answers

    Study Notes

    The Business Model Canvas

    • The Business Model Canvas consists of nine segments or building blocks that describe a business model.
    • It is divided into four major parts:
      • Key Partners: Identify important suppliers in the supply chain and the resources received from them.
      • Key Activities: Identify specific activities necessary to deliver the value proposition.
      • Key Resources: Identify specific resources necessary to deliver the value propositions.

    Key Propositions

    • Identify the core value of the company that provides to customers.
    • Define how the company offers something different that satisfies customer demands.

    Customer Relationships

    • Define the type of relationship with customers.
    • Identify how the company interacts with customers and how this differs amongst customer segments.

    Customer Segments

    • Identify who the value proposition targets.
    • Describe the target customers, their needs, and what they enjoy.
    • Define the customer market, whether it's a small niche community or a small market.

    Case Study: Business Model Canvas of a Bakery

    • Key Partners: Vendors of organic raw materials, packaging suppliers, and retail partners.
    • Key Activities: Introduce organically produced bread, marketing and sales, branding, and consumer education.
    • Key Resources: Team cooperation, raw materials, social media, and retail network.
    • Key Propositions: Freshly baked breads specialized in organic bread, breads of consistent quality, and competitive pricing.
    • Customer Relationships: Hotline number, email for questions, Facebook page, and loyalty discounts.
    • Channels: Social media, rider delivery, on-call delivery, direct selling using own website, physical store, and events planning.
    • Customer Segments: Health-conscious individuals, neighborhood communities, neighborhood supermarkets, and neighborhood bakeries.
    • Cost Structure: Equipment and facilities, staff salaries, and product ingredients.
    • Revenue Streams: Volume sales from supermarkets, sales to customers, and sales to events.

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    Description

    Join us for a presentation on building business models. Learn about the Business Model Canvas, Key Partners, Activities, Resources, and the Value Proposition. Explore Customer Segments, Relationships, Channels, and the Value Proposition Canvas.

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