Crafting Customer Value Proposition Quiz

• Social benefits and costs such as status and reputation
• Indirect benefits and costs such as emotional satisfaction
• Long-term benefits and costs such as brand loyalty
• Direct benefits and costs such as performance, reliability, and ease of use (correct)

• By neglecting emotional appeal in favor of practicality
• By extending beyond functional benefits to create emotional benefits for target customers (correct)
• By focusing solely on cost-effectiveness and efficiency
• By emphasizing social status and reputation over functionality

• Social recognition, status, and reputation
• Durability, compatibility, and form (correct)
• Emotional satisfaction, happiness, and joy
• Luxury, exclusivity, and prestige

<p>Customers tend to maximize value within the bounds of search costs and limited knowledge (D)</p> Signup and view all the answers

<p>Psychological value creates emotional benefits while functional value reflects direct benefits and costs (B)</p> Signup and view all the answers