Crafting Customer Value Proposition Quiz

Social benefits and costs such as status and reputation

Indirect benefits and costs such as emotional satisfaction

Long-term benefits and costs such as brand loyalty

Direct benefits and costs such as performance, reliability, and ease of use (correct)

By neglecting emotional appeal in favor of practicality

By extending beyond functional benefits to create emotional benefits for target customers (correct)

By focusing solely on cost-effectiveness and efficiency

By emphasizing social status and reputation over functionality

Social recognition, status, and reputation

Durability, compatibility, and form (correct)

Emotional satisfaction, happiness, and joy

Luxury, exclusivity, and prestige

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