5 Questions
Which segmentation divides the market into groups based on variables such as age, gender, family size, and income?
Demographic segmentation
What is market segmentation based on social class, lifestyle, or personality traits?
Psychographic segmentation
What divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product?
Behavioral segmentation
Which segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities?
Geographic segmentation
What is market segmentation based on variables such as age, family size, and nationality?
Demographic segmentation
Test your knowledge on the STP model and market segmentation with this quiz. Explore the process of dividing large markets into smaller, more reachable segments to cater to unique consumer needs.
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