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Questions and Answers
Which of the following best describes product innovation?
Which of the following best describes product innovation?
- A process of developing a distinct image for a product or service
- A process of dividing a market into subsets of consumers with common needs
- A process of launching new or improving existing products (correct)
- A process of creating and delivering value to customers based on their needs
What are the two types of marketing often incorporated in a marketing plan?
What are the two types of marketing often incorporated in a marketing plan?
- Place and product
- Price and promotion
- Targeting and promotion
- Segmentation and positioning (correct)
Which of the following is not one of the 4Ps of marketing?
Which of the following is not one of the 4Ps of marketing?
- Price
- Product
- Positioning (correct)
- Place
What does STP stand for in marketing?
What does STP stand for in marketing?
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What does a marketing plan describe?
What does a marketing plan describe?
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Which of the following best describes segmentation in marketing?
Which of the following best describes segmentation in marketing?
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What does the marketing mix consist of?
What does the marketing mix consist of?
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What is the goal of product innovation?
What is the goal of product innovation?
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What is the purpose of a marketing plan?
What is the purpose of a marketing plan?
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What is the process of targeting in marketing?
What is the process of targeting in marketing?
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