Sensational Marketing Strategy Quiz and Flashcards

Questions and Answers

Product Concept

Large-scale selling and promotion efforts are needed for consumer purchases

Marketing Concept

Acknowledges the importance of everything in marketing Signup and view all the answers

Demands Signup and view all the answers

Identifying effective channels to distribute products to the target market Signup and view all the answers

To capture the audience's attention and evoke a strong emotional response Signup and view all the answers

Wants are human desires backed by buying power, demands are human needs. Signup and view all the answers

Selecting channels to effectively distribute the product Signup and view all the answers

Create customer interest and increase sales Signup and view all the answers

Because it involves creativity and data-driven decision-making Signup and view all the answers

Updating classic practices and inventing new ones Signup and view all the answers

Study Notes

The Product Orientation concept believes that consumers will favor products that offer the most in quality, performance, and features.
The Selling Concept emphasizes on aggressively selling products to customers, focusing on making a sale rather than building a relationship.

The Marketing Concept focuses on delivering customer satisfaction better than competitors.

The Holistic Concept highlights the importance of considering the entire marketing system, including the company, customers, and the broader environment.

Demand refers to human wants that are backed by buying power.
Wants are human desires, whereas demands are wants that are backed by buying power.

The Distribution Strategy involves making products available to customers at the right time, in the right place, and in the right quantities.

The main goal of Sensational Marketing is to create a sense of excitement and urgency around a product or service.

A Promotion Strategy primarily aims to inform, persuade, and influence customers to buy a product or service.

Good marketing is described as both an art and a science because it requires a combination of creative thinking and analytical skills.

Skillful marketers in the new era are characterized by their ability to adapt to changing customer needs and market trends, and to use data and analytics to inform their marketing decisions.