Podcast
Questions and Answers
What is the main goal of sensational marketing?
What is the main goal of sensational marketing?
- To be subtle and understated
- To generate a strong emotional response (correct)
- To minimize attention from the audience
- To avoid bold tactics
What is the difference between wants and demands in marketing?
What is the difference between wants and demands in marketing?
- Wants are shaped by individual personality, demands are not
- Wants are backed by buying power, demands are not (correct)
- Wants are influenced by culture, demands are not
- There is no difference between wants and demands
How does a distribution strategy in marketing involve direct sales?
How does a distribution strategy in marketing involve direct sales?
- By partnering with retailers only
- By avoiding online marketplaces
- Using a company website or sales team (correct)
- Through offering discounts exclusively to wholesalers
What does a promotion strategy aim to achieve in marketing?
What does a promotion strategy aim to achieve in marketing?
How is good marketing described in the text?
How is good marketing described in the text?
What do skillful marketers do in the new era according to the text?
What do skillful marketers do in the new era according to the text?
What is the Production Concept based on?
What is the Production Concept based on?
Which concept believes that consumers will not buy enough of a product without a significant selling and promotion effort?
Which concept believes that consumers will not buy enough of a product without a significant selling and promotion effort?
What is the Marketing Concept primarily focused on achieving?
What is the Marketing Concept primarily focused on achieving?
Which concept in marketing philosophy is described as the belief that everything matters in marketing?
Which concept in marketing philosophy is described as the belief that everything matters in marketing?
What is a key aspect of the Distribution Strategy mentioned in the text?
What is a key aspect of the Distribution Strategy mentioned in the text?
What does Sensational marketing aim to achieve according to the text?
What does Sensational marketing aim to achieve according to the text?
