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Sensational Marketing Strategies Quiz

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Questions and Answers

What is the main goal of sensational marketing?

To be subtle and understated

To generate a strong emotional response (correct)

To minimize attention from the audience

To avoid bold tactics

What is the difference between wants and demands in marketing?

Wants are shaped by individual personality, demands are not

Wants are backed by buying power, demands are not (correct)

Wants are influenced by culture, demands are not

There is no difference between wants and demands

How does a distribution strategy in marketing involve direct sales?

By partnering with retailers only

By avoiding online marketplaces

Using a company website or sales team (correct)

Through offering discounts exclusively to wholesalers

What does a promotion strategy aim to achieve in marketing?

To create customer interest and increase sales Signup and view all the answers

How is good marketing described in the text?

As a combination of art and science requiring careful planning Signup and view all the answers

What do skillful marketers do in the new era according to the text?

Update classic practices and invent new ones Signup and view all the answers

What is the Production Concept based on?

Quality, performance, and features Signup and view all the answers

Which concept believes that consumers will not buy enough of a product without a significant selling and promotion effort?

Selling Concept Signup and view all the answers

What is the Marketing Concept primarily focused on achieving?

Satisfying customer wants better than competitors Signup and view all the answers

Which concept in marketing philosophy is described as the belief that everything matters in marketing?

Holistic Concept Signup and view all the answers

What is a key aspect of the Distribution Strategy mentioned in the text?

Selecting effective channels for distribution Signup and view all the answers

What does Sensational marketing aim to achieve according to the text?

Capturing audience attention through emotional responses Signup and view all the answers