What is the weightage of the final exam in the evaluation?
What is the recommended book for the course?
What is the process by which companies create value for customers and build strong customer relationships?
What is the first step in the marketing process according to the text?
What is defined as 'states of felt deprivation' according to the text?
Test your knowledge of marketing principles and evaluation components in this quiz. Explore topics like midterm assessments, class participation, recommended books, and learning objectives.
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