5 Questions
What is the weightage of the final exam in the evaluation?
60%
What is the recommended book for the course?
Principles of Marketing by Philip Kotler and Gary Armstrong
What is the process by which companies create value for customers and build strong customer relationships?
Marketing
What is the first step in the marketing process according to the text?
Understanding The Marketplace And Customer Needs
What is defined as 'states of felt deprivation' according to the text?
"Needs"
Study Notes
Evaluation
- The weightage of the final exam is not specified.
Course Materials
- The recommended book for the course is not specified.
Marketing Process
- Companies create value for customers and build strong customer relationships through a process involving understanding customer needs, designing market offerings, communicating and delivering value, and building customer relationships.
Marketing Process Steps
- The first step in the marketing process is understanding customer needs.
Customer Needs
- 'States of felt deprivation' refers to the unfulfilled needs of customers that drive them to seek out products or services that can satisfy those needs.
Test your knowledge of marketing principles and evaluation components in this quiz. Explore topics like midterm assessments, class participation, recommended books, and learning objectives.
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