Marketing Promotion Concepts

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SofterLoyalty
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16 Questions

Which of the following is NOT a part of the traditional promotional mix?

What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?

Which of the following is NOT a function of an advertising agency?

What is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?

Which modern-day element has been added to the traditional promotional mix as a major promotional-mix element?

What is the definition of promotion?

Which of the following is considered a traditional element of the promotional mix?

What is advertising?

What is the role of an advertising agency?

Which element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?

Which term refers to the inability of services to be touched or physically experienced?

What does the concept of immobility refer to in the context of services?

Which characteristic of services relates to the idea that they cannot be stored for future use?

What does inseparability in services refer to?

Which concept refers to the inability of services to be stored, warehoused, or inventoried?

What is the main challenge posed by the perishability of services?

Description

Test your understanding of advertising, direct marketing, sales promotion, public relations, publicity, personal selling, and interactive marketing concepts. Explore the coordination of seller-initiated efforts to promote goods, services, or ideas through various channels of information and persuasion.

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