16 Questions
Which of the following is NOT a part of the traditional promotional mix?
Interactive marketing
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?
Direct marketing
Which of the following is NOT a function of an advertising agency?
Types of Advertising Media
What is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
Advertising
Which modern-day element has been added to the traditional promotional mix as a major promotional-mix element?
Interactive marketing
What is the definition of promotion?
The coordination of all seller initiated efforts to set up channels of information and persuasion
Which of the following is considered a traditional element of the promotional mix?
Public relations
What is advertising?
A non-personal form of promotion delivered through selected media outlets
What is the role of an advertising agency?
To create and manage advertising campaigns for organizations
Which element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
Each element of the promotional mix
Which term refers to the inability of services to be touched or physically experienced?
Intangibility
What does the concept of immobility refer to in the context of services?
Inability to be separated from the service provider
Which characteristic of services relates to the idea that they cannot be stored for future use?
Perishability
What does inseparability in services refer to?
The close interaction with service providers
Which concept refers to the inability of services to be stored, warehoused, or inventoried?
Perishability
What is the main challenge posed by the perishability of services?
Inflexibility in demand
Test your understanding of advertising, direct marketing, sales promotion, public relations, publicity, personal selling, and interactive marketing concepts. Explore the coordination of seller-initiated efforts to promote goods, services, or ideas through various channels of information and persuasion.
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