Questions and Answers
What is the coordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?
Advertising
What is viewed as a major promotional-mix element that modern-day marketers use to communicate with their target markets in addition to the traditional elements?
Direct marketing
Which element of the promotional mix is often referred to as the integration of marketing communications tool that plays a distinctive role in an IMC program?
Advertising
Which element of the promotional mix includes the nature and types of advertising, advantages and limitations of advertising, advertising agency functions, types of advertising media, and advertising campaign management?
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What are the basic tools used to accomplish an organization’s communication objectives often referred to as?
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