Marketing Promotion Concepts

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What is the coordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?

What is viewed as a major promotional-mix element that modern-day marketers use to communicate with their target markets in addition to the traditional elements?

Which element of the promotional mix is often referred to as the integration of marketing communications tool that plays a distinctive role in an IMC program?

Which element of the promotional mix includes the nature and types of advertising, advantages and limitations of advertising, advertising agency functions, types of advertising media, and advertising campaign management?

What are the basic tools used to accomplish an organization’s communication objectives often referred to as?


Test your knowledge of marketing promotion concepts including advertising, direct marketing, sales promotion, public relations, publicity, personal selling, and interactive marketing.

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