Podcast
Questions and Answers
Which of the following is NOT a part of the traditional promotional mix?
Which of the following is NOT a part of the traditional promotional mix?
- Direct marketing
- Personal selling
- Advertising
- Interactive marketing (correct)
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?
What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?
- Sales promotion
- Public relations
- Advertising
- Direct marketing (correct)
Which of the following is NOT a function of an advertising agency?
Which of the following is NOT a function of an advertising agency?
- Creative development
- Types of Advertising Media (correct)
- Advertising campaign management
- Media planning and buying
What is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
What is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
Which modern-day element has been added to the traditional promotional mix as a major promotional-mix element?
Which modern-day element has been added to the traditional promotional mix as a major promotional-mix element?
What is the definition of promotion?
What is the definition of promotion?
Which of the following is considered a traditional element of the promotional mix?
Which of the following is considered a traditional element of the promotional mix?
What is advertising?
What is advertising?
What is the role of an advertising agency?
What is the role of an advertising agency?
Which element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
Which element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?
Which term refers to the inability of services to be touched or physically experienced?
Which term refers to the inability of services to be touched or physically experienced?
What does the concept of immobility refer to in the context of services?
What does the concept of immobility refer to in the context of services?
Which characteristic of services relates to the idea that they cannot be stored for future use?
Which characteristic of services relates to the idea that they cannot be stored for future use?
What does inseparability in services refer to?
What does inseparability in services refer to?
Which concept refers to the inability of services to be stored, warehoused, or inventoried?
Which concept refers to the inability of services to be stored, warehoused, or inventoried?
What is the main challenge posed by the perishability of services?
What is the main challenge posed by the perishability of services?
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