Marketing Promotion Concepts

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Which of the following is NOT a part of the traditional promotional mix?

Direct marketing

Personal selling

Advertising

Interactive marketing (correct)

What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?

Sales promotion

Public relations

Advertising

Direct marketing (correct)

Which of the following is NOT a function of an advertising agency?

Creative development

Types of Advertising Media (correct)

Advertising campaign management

Media planning and buying

What is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?

Advertising Signup and view all the answers

Which modern-day element has been added to the traditional promotional mix as a major promotional-mix element?

Interactive marketing Signup and view all the answers

What is the definition of promotion?

The coordination of all seller initiated efforts to set up channels of information and persuasion Signup and view all the answers

Which of the following is considered a traditional element of the promotional mix?

Public relations Signup and view all the answers

What is advertising?

A non-personal form of promotion delivered through selected media outlets Signup and view all the answers

What is the role of an advertising agency?

To create and manage advertising campaigns for organizations Signup and view all the answers

Which element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?

Each element of the promotional mix Signup and view all the answers

Which term refers to the inability of services to be touched or physically experienced?

Intangibility Signup and view all the answers

What does the concept of immobility refer to in the context of services?

Inability to be separated from the service provider Signup and view all the answers

Which characteristic of services relates to the idea that they cannot be stored for future use?

Perishability Signup and view all the answers

What does inseparability in services refer to?

The close interaction with service providers Signup and view all the answers

Which concept refers to the inability of services to be stored, warehoused, or inventoried?

Perishability Signup and view all the answers

What is the main challenge posed by the perishability of services?

Inflexibility in demand Signup and view all the answers

Marketing Promotion Concepts

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Questions and Answers

Which of the following is NOT a part of the traditional promotional mix?

What is the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea called?

Which of the following is NOT a function of an advertising agency?

What is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?

Which modern-day element has been added to the traditional promotional mix as a major promotional-mix element?

What is the definition of promotion?

Which of the following is considered a traditional element of the promotional mix?

What is advertising?

What is the role of an advertising agency?

Which element is viewed as an integrated marketing communications tool that plays a distinctive role in an IMC program?

Which term refers to the inability of services to be touched or physically experienced?

What does the concept of immobility refer to in the context of services?

Which characteristic of services relates to the idea that they cannot be stored for future use?

What does inseparability in services refer to?

Which concept refers to the inability of services to be stored, warehoused, or inventoried?

What is the main challenge posed by the perishability of services?

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