Marketing Promotion and Advertising Quiz

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ProductiveRiemann
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15 Questions

What is the definition of sales promotion?

What does direct-response advertising aim to do?

What is the customer's perception of all the benefits of a product or service weighed against the costs known as?

What is the general definition of marketing?

What is the core phenomenon in the domain of study in marketing?

What is the written document that describes the overall marketing strategy and programs for an organization, a particular product line, or brands?

What does the term 'contact point' refer to in the context of marketing?

Which function evaluates public attitudes, identifies policies, and executes programs to earn public understanding and acceptance?

What is the process of planning, executing, evaluating, and controlling the use of various promotional mix elements to effectively communicate with the target audience?

What type of communication involves person-to-person interaction where the seller attempts to persuade prospective buyers to purchase a product or service?

What are the tools used to accomplish an organization's communication objectives such as advertising, direct marketing, sales promotion, publicity, and personal selling collectively known as?

What is the variety of media that allows the consumer to interact with the source of the message, actively receiving information and altering images, responding to questions, and so on?

What is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with public interest and executes a program to earn public understanding and acceptance?

What are goals that an organization seeks to achieve through its promotional program in terms of communication effects such as creating awareness, knowledge, image, attitudes, preferences, or purchase intentions known as?

What is the controllable elements of a marketing program including product, price, promotion, and place collectively known as?

Description

Test your knowledge of sales promotion, social media, and direct-response advertising with this quiz. Explore the concepts of providing value or incentives, online communication through social media, and advertising that elicits direct sales responses.

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