18 Questions
Match the following promotion tools with their primary impact on customers:
Personal selling = Conviction and liking Advertising = Awareness and knowledge Public relations = Awareness and preference Sales promotion = Preference and conviction
Match the following stages of the buyer decision process with the most effective promotion tools:
Early stages = Advertising and public relations Later stages = Personal selling and sales promotion Middle stages = Sales promotion and public relations Final stages = Personal selling and advertising
Match the following product life-cycle stages with the most effective promotion strategies:
Introduction stage = Advertising, public relations, and sales promotion Growth stage = Advertising, public relations, and sales promotion Mature stage = Sales promotion and advertising Decline stage = Sales promotion and personal selling
Match the following promotion tools with their primary objective:
Personal selling = Closing the sale Advertising = Building awareness Public relations = Building knowledge Sales promotion = Stimulating sales
Match the following customer responses with the promotion tools that affect them:
Liking and preference = Personal selling and sales promotion Awareness and knowledge = Advertising and public relations Conviction and closing = Personal selling and sales calls Trial and repurchase = Sales promotion and advertising
Match the following promotion strategies with their primary focus:
Building awareness and knowledge = Advertising and public relations Building liking and preference = Personal selling and sales promotion Closing the sale = Personal selling and sales calls Maintaining top of mind = Advertising and sales promotion
Match the following promotional tools with their objectives:
Personal Selling = Creating awareness and generating liking Advertising = Generating conviction and preference Sales Promotion = Creating preference and stimulating purchase Public Relations = Creating awareness and building liking
Match the following promotional tools with their characteristics:
Personal Selling = Provides strong incentives to purchase Advertising = Offers one-on-one communication Sales Promotion = Attracts attention through coupons and contests Public Relations = Increases credibility through news stories
Match the following promotional tools with their advantages:
Personal Selling = Provides immediate feedback Advertising = Reaches a large audience Sales Promotion = Provides strong incentives to purchase Public Relations = Increases credibility through third-party endorsements
Match the following promotional tools with their costs:
Personal Selling = Hundreds of euros per sales call Advertising = Variable cost depending on reach and frequency Sales Promotion = Costs of producing promotional materials Public Relations = Fixed cost of media relations and events
Match the following promotional tools with their communication styles:
Personal Selling = Interpersonal communication Advertising = Mass communication Sales Promotion = Tactical communication Public Relations = Asymmetric communication
Match the following promotional tools with their persuasive powers:
Personal Selling = High persuasive power through building relationships Advertising = Moderate persuasive power through repetition Sales Promotion = High persuasive power through incentives Public Relations = High persuasive power through credibility
Match the following communication strategies with their corresponding objectives in the buyer's journey:
Advertising = Awareness Public relations activities = Knowledge Sales promotions = Liking Salespeople's calls = Conviction
Match the following stages in the AIDA model with their corresponding descriptions:
Attention = Getting the consumer's notice Interest = Creating desire for the product Desire = Arousing a sense of preference Action = Leading to a purchase decision
Match the following terms with their corresponding definitions in the context of marketing:
Awareness = Creating knowledge about the product Liking = Developing a preference for the brand Preference = Choosing one brand over others Conviction = Building trust in the brand's offerings
Match the following marketing activities with their corresponding goals:
Press releases = Creating awareness about the brand Advertising = Developing a liking for the brand Sales promotions = Encouraging a purchase decision Public relations = Building conviction about the brand's features
Match the following marketing challenges with their corresponding solutions:
Lack of awareness = Advertising Insufficient knowledge = Public relations activities No preference for the brand = Sales promotions No conviction about the brand's offerings = Salespeople's calls
Match the following marketing objectives with their corresponding AIDA stages:
Creating awareness = Attention Developing a liking = Interest Building preference = Desire Encouraging a purchase = Action
This quiz covers the effectiveness of various marketing promotion strategies, including personal selling, advertising, and sales promotion, at different stages of the buyer decision process.
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