Marketing Chapter: Sales Promotion Tools

Study Notes

Major Sales Promotion Tools

Consumer Promotion Tools

Samples offer a trial amount of product to consumers
Coupons are certificates that provide a saving when purchasing specified products
Cash refunds offer a price reduction after the purchase, similar to coupons
Price packs provide consumers with savings off the regular price of a product
Premiums are goods offered either for free or at a low price
Advertising specialities are useful articles imprinted with the advertiser's name or message, given to customers
Point of purchase includes displays and demonstrations that take place at the point of sales

Consumer Promotion Tools (Contests, Sweepstakes, and Games)

Contests, sweepstakes, and games give consumers a chance to win something, such as cash, trips, or goods, by luck or through extra effort
Contests require an entry by a consumer
Sweepstakes require consumers to submit their names for a drawing
Games present consumers with something that may or may not help them win a prize

Event Marketing

No specific details provided, but it is a separate category of sales promotion tools

Major Sales Promotion Tools

Consumer Promotion Tools

Samples: offer a trial amount of product to consumers
Coupons: certificates that give buyers a saving when they purchase specified products
Cash refunds: similar to coupons, but the price reduction occurs after the purchase
Price packs: offer consumers savings off the regular price of a product
Premiums: goods offered either for free or at a low price
Advertising specialities: useful articles imprinted with the advertiser's name or message, given to customers

Point of Purchase

Include displays and demonstrations that take place at the point of sales

Contests, Sweepstakes, and Games

Give consumers the chance to win something (e.g. cash, trips, goods) by luck or through extra effort
Contest: requires an entry by a consumer
Sweepstakes: require consumers to submit their names for a drawing
Games: present consumers with something that may or may not help them win a prize

Description

This quiz covers major sales promotion tools, including consumer promotion tools such as samples, coupons, and cash refunds. It's designed for marketing students, particularly those at North South University.