Podcast
Questions and Answers
What are coupons?
What are coupons?
Certificates that give buyers a saving when they purchase specified products.
Define cash refunds.
Define cash refunds.
Similar to coupons, but the price reduction occurs after the purchase.
Explain what price packs are.
Explain what price packs are.
They offer consumers savings off the regular price of a product.
Describe premiums in relation to sales promotion.
Describe premiums in relation to sales promotion.
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What are advertising specialties?
What are advertising specialties?
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Explain what point of purchase refers to in consumer promotion tools.
Explain what point of purchase refers to in consumer promotion tools.
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Differentiate between contests and sweepstakes.
Differentiate between contests and sweepstakes.
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What are games in sales promotion?
What are games in sales promotion?
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What are coupons?
What are coupons?
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What do price packs offer consumers?
What do price packs offer consumers?
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Advertising specialities are useful articles imprinted with the advertiser's name or message that are given to ____.
Advertising specialities are useful articles imprinted with the advertiser's name or message that are given to ____.
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Contests require an entry by a consumer.
Contests require an entry by a consumer.
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Study Notes
Major Sales Promotion Tools
Consumer Promotion Tools
- Samples offer a trial amount of product to consumers
- Coupons are certificates that provide a saving when purchasing specified products
- Cash refunds offer a price reduction after the purchase, similar to coupons
- Price packs provide consumers with savings off the regular price of a product
- Premiums are goods offered either for free or at a low price
- Advertising specialities are useful articles imprinted with the advertiser's name or message, given to customers
- Point of purchase includes displays and demonstrations that take place at the point of sales
Consumer Promotion Tools (Contests, Sweepstakes, and Games)
- Contests, sweepstakes, and games give consumers a chance to win something, such as cash, trips, or goods, by luck or through extra effort
- Contests require an entry by a consumer
- Sweepstakes require consumers to submit their names for a drawing
- Games present consumers with something that may or may not help them win a prize
Event Marketing
- No specific details provided, but it is a separate category of sales promotion tools
Major Sales Promotion Tools
Consumer Promotion Tools
- Samples: offer a trial amount of product to consumers
- Coupons: certificates that give buyers a saving when they purchase specified products
- Cash refunds: similar to coupons, but the price reduction occurs after the purchase
- Price packs: offer consumers savings off the regular price of a product
- Premiums: goods offered either for free or at a low price
- Advertising specialities: useful articles imprinted with the advertiser's name or message, given to customers
Point of Purchase
- Include displays and demonstrations that take place at the point of sales
Contests, Sweepstakes, and Games
- Give consumers the chance to win something (e.g. cash, trips, goods) by luck or through extra effort
- Contest: requires an entry by a consumer
- Sweepstakes: require consumers to submit their names for a drawing
- Games: present consumers with something that may or may not help them win a prize
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Description
This quiz covers major sales promotion tools, including consumer promotion tools such as samples, coupons, and cash refunds. It's designed for marketing students, particularly those at North South University.
