Marketing Communications Integration Challenge

Integration of various marketing communication activities

Integrated Marketing Communications

Accounts for all types of messages delivered at every stakeholder contact point

<p>Clear and consistent messages</p> Signup and view all the answers

<p>Common brand understanding and passion, not standardized message</p> Signup and view all the answers

<p>A way of looking at the whole marketing process from the viewpoint of the customer</p> Signup and view all the answers

<p>A system where the parts operate independently and in unison.</p> Signup and view all the answers

<p>Early 1990s</p> Signup and view all the answers

<p>Leo Burnett</p> Signup and view all the answers

<p>The need to adopt a set of conventions and terms representing IMC.</p> Signup and view all the answers

<p>Expectation for debate oscillation before finding less contentious paths.</p> Signup and view all the answers

<p>'Siloed Communication'</p> Signup and view all the answers