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Questions and Answers
What does MC refer to?
MC refers to marketing communications, which is the use of different marketing channels and tools in combination to communicate a message to the desired market.
What are some examples of marketing communication tools?
Examples of marketing communication tools include advertising, personal selling, direct marketing, sponsorship, public relations, social media, and promotion.
What are the components of the marketing mix for a business selling goods?
The marketing mix for a business selling goods is made up of the 4 Ps: Price, Promotion, Place, and Product.
What is included in the marketing mix for a service-based business?
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What does marketing communications include?
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Study Notes
Marketing Communications (MC)
- MC refers to the promotional aspect of marketing that involves all the ways a business communicates with its target market
Marketing Communication Tools
- Advertising (online and offline)
- Sales Promotion (discounts, free trials, etc.)
- Public Relations (PR)
- Personal Selling
- Digital Marketing (email, social media, etc.)
- Content Marketing (blog posts, videos, etc.)
- Event Marketing (trade shows, conferences, etc.)
Marketing Mix for a Business Selling Goods
- Product (features, quality, design, etc.)
- Price (pricing strategy, discounts, etc.)
- Place (distribution channels, logistics, etc.)
- Promotion (marketing communications, advertising, etc.)
Marketing Mix for a Service-Based Business
- Product (intangible services, quality, etc.)
- Price (pricing strategy, fees, etc.)
- Place (accessibility, convenience, etc.)
- Promotion (marketing communications, advertising, etc.)
- People (service providers, staff, etc.)
- Process (delivery, customer support, etc.)
- Physical Evidence ( ambiente, facilities, etc.)
Marketing Communications
- Includes all the ways a business communicates with its target market, such as advertising, sales promotion, public relations, personal selling, digital marketing, content marketing, and event marketing
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Description
Test your knowledge of marketing communications with this quiz! Explore the different channels and tools used to communicate messages to target markets, and discover the importance of internal communications within organizations. Dive into the world of marcom and enhance your understanding of key concepts in marketing communication.
