Marketing Communications Quiz

Advertising = Paid, non-personal communication through various media Personal selling = Direct communication between a sales representative and potential buyers Public relations = Management of communication between an organization and its publics Social media = Online platforms for sharing information and engaging with audiences

Price = The amount customers pay for a service Promotion = Activities to communicate the value of a service to potential customers Place = The location where the service is delivered to customers People = The employees who deliver the service and their interactions with customers

Branding = Creating a unique name and image for a product or service in the consumers' mind Campaigns = Coordinated series of activities designed to achieve a specific marketing goal Events = Planned occurrences to bring attention to a product or service Customer journey = The process of interacting with a brand throughout the purchase and post-purchase stages

<p>MC (Marketing communications) = Use of different marketing channels and tools to communicate a message to the market Marketing mix = Set of tools and tactics used by a company to promote and sell its products or services 4 Ps (Price, Promotion, Place, Product) = Elements that constitute the basic components of marketing strategy 7 Ps (Price, Promotion, Place, Product, People, Physical evidence, Process) = Expanded marketing mix for service-based businesses</p> Signup and view all the answers

<p>Advertising = Paid promotion of goods, services, companies, and ideas by an identified sponsor Promotions = Short-term incentives to encourage the purchase or sale of a product or service Sales = The exchange of goods or services for money Branding = Establishing a significant and differentiated presence in the market that attracts and retains loyal customers</p> Signup and view all the answers