Marketing Channel Management: The Concept of Marketing Channel

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32 Questions

What is the function of intermediaries in a marketing channel?

What is another term for marketing channel or distribution channel?

What does a channel of distribution refer to?

Why are facilitating agencies not included as middlemen in the channel of distribution?

What is the main function of a middleman in a marketing channel?

What is the formal definition of marketing channels?

What do wholesalers and retailers do in the distribution process?

What is the role of transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?

Why would a producer delegate some of the selling job to intermediaries?

What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?

What is one reason many producers lack the financial resources to sell directly on their own?

Why would it not be practical for The William Wrigley Jr. Company to establish small retail gum shops throughout the world?

What is a role performed by middlemen in the distribution of goods?

What is one role played by transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?

What is one marketing function performed by middlemen?

"What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?"

Marketing channels are not involved in the process of making a product or service available for use or consumption.

The path or route along which goods move from producers to ultimate consumers is not considered a distribution channel.

Middlemen can be described as individuals or institutions that neither acquire title to the goods nor negotiate purchase or sale.

A producer always puts their product directly in the hands of actual users, bypassing any distribution network.

Facilitating agencies that perform or assist in marketing function are included as middlemen in the channel of distribution.

All producers sell their goods directly to the final users without the involvement of intermediaries.

Intermediaries such as wholesalers and retailers take title to the merchandise they sell.

Brokers, manufacturers' representatives, and sales agents take title to goods in the distribution process.

Transportation companies, independent warehouses, banks, and advertising agencies are considered facilitators in the distribution process.

Channels of all types play a minor role in the success of a company and do not affect other marketing decisions.

Producers delegate some of the selling job to intermediaries to gain more control over how and to whom products are sold.

Intermediaries make goods widely available and accessible to target markets, usually offering the firm less effectiveness and efficiency than it can achieve on its own.

Middlemen perform the function of participating actively in the creation and establishment of a market for a new product.

Middlemen do not provide feedback information, marketing intelligence, and sales forecasting services for the regions to their suppliers.

Marketing channels have no impact on the process by which products are made, distributed, sold, and serviced.

The William Wrigley Jr. Company finds it practical to establish small retail gum shops throughout the world or to sell gum by mail order.

Description

Test your understanding of the concept of marketing channels, including the roles and functions of intermediaries in the distribution process. Explore the significance of marketing channels in making products or services available for consumption.

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