18 Questions
What do retailers do in the channel intermediary process?
Sell directly to consumers
In the context of intermediaries, what do agents and brokers typically not do?
Take title to products
Which type of intermediary provides service and technical advice on selection and use of products?
Retailers
What distinguishes merchant wholesalers from agents and brokers?
Take title to products
Which channel structure involves both direct and indirect routes to consumers?
Multiple (Dual) Channels
What is an example of a nontraditional channel mentioned in the text?
Infomercials
What is the main difference between intensive distribution and exclusive distribution?
The number of intermediaries used
Which type of distribution involves selling through fewer outlets than intensive but more than exclusive?
Selective distribution
What does the effort expended on selecting channel members depend on?
The intensity of distribution used
In which type of distribution does a producer aim to find one intermediary per market area?
Exclusive distribution
What is a characteristic of a producer using selective distribution?
Uses fewer outlets than intensive distribution
How does the selection of channel members differ between intensive and exclusive distribution?
Intensive is more careful in selecting intermediaries
What is the main focus of 'Place' in marketing?
Ensuring goods are available in the right quantities and locations
Which term refers to firms or individuals who help move a product from the producer to the consumer?
Channel Members
What does Logistics primarily deal with?
Physical movement of products
Which term describes the connected chain of all business entities that perform or support the logistics function?
Supply Chain
What is a key function of intermediaries in distribution channels according to the text?
Bulk Breaking and Creating Assortments
Which function involves physically distributing, storing, and sorting products?
Logistical Functions
Test your knowledge on marketing channels, supply chain management, and the role of intermediaries in the distribution of products. Learn about the flow of goods from producers to consumers and the importance of having products available in the right quantities and locations.
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