Podcast
Questions and Answers
What do retailers do in the channel intermediary process?
What do retailers do in the channel intermediary process?
- Sell directly to consumers (correct)
- Act as sales agents
- Provide service and technical advice
- Take title to products
In the context of intermediaries, what do agents and brokers typically not do?
In the context of intermediaries, what do agents and brokers typically not do?
- Act as merchandise brokers
- Take title to products (correct)
- Provide services for fees or commissions
- Handle the flow of products directly to consumers
Which type of intermediary provides service and technical advice on selection and use of products?
Which type of intermediary provides service and technical advice on selection and use of products?
- Multiple (Dual) Channels
- Agents & Brokers
- Merchant Wholesalers
- Retailers (correct)
What distinguishes merchant wholesalers from agents and brokers?
What distinguishes merchant wholesalers from agents and brokers?
Which channel structure involves both direct and indirect routes to consumers?
Which channel structure involves both direct and indirect routes to consumers?
What is an example of a nontraditional channel mentioned in the text?
What is an example of a nontraditional channel mentioned in the text?
What is the main difference between intensive distribution and exclusive distribution?
What is the main difference between intensive distribution and exclusive distribution?
Which type of distribution involves selling through fewer outlets than intensive but more than exclusive?
Which type of distribution involves selling through fewer outlets than intensive but more than exclusive?
What does the effort expended on selecting channel members depend on?
What does the effort expended on selecting channel members depend on?
In which type of distribution does a producer aim to find one intermediary per market area?
In which type of distribution does a producer aim to find one intermediary per market area?
What is a characteristic of a producer using selective distribution?
What is a characteristic of a producer using selective distribution?
How does the selection of channel members differ between intensive and exclusive distribution?
How does the selection of channel members differ between intensive and exclusive distribution?
What is the main focus of 'Place' in marketing?
What is the main focus of 'Place' in marketing?
Which term refers to firms or individuals who help move a product from the producer to the consumer?
Which term refers to firms or individuals who help move a product from the producer to the consumer?
What does Logistics primarily deal with?
What does Logistics primarily deal with?
Which term describes the connected chain of all business entities that perform or support the logistics function?
Which term describes the connected chain of all business entities that perform or support the logistics function?
What is a key function of intermediaries in distribution channels according to the text?
What is a key function of intermediaries in distribution channels according to the text?
Which function involves physically distributing, storing, and sorting products?
Which function involves physically distributing, storing, and sorting products?
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