12 Questions
What is the purpose of the planning premise or mission statement in the channel planning process?
To establish the direction of the planning activity
What is the focus of the situation analysis in the channel planning process?
Developing an analysis of facts
In the context of distribution channel planning, what is the purpose of determining strategies?
To plan actions and activities calculated to reach specific goals
In distribution management, what is the purpose of discussing channel conflict?
To emphasize the importance of resolving conflicts for smooth operation
What is the significance of express understanding on the elements of physical distribution and its channel institution in retailing and wholesaling?
To comprehend the operational dynamics of retailing and wholesaling channels
What is the primary focus of channel organizing and controlling in distribution management?
Coordinating channel operations to ensure smooth business functioning
What is the main objective of Channel Coordination or Supply Chain Coordination?
To improve supply chain performance by aligning plans and objectives
What is Mega Selling?
Selling millions of units to the buyers by offering huge incentives
What are the essential steps involved in planning and organizing a marketing channel?
Identify various jobs, decide types of agents, and select relationship with individual units
What are some factors that influence the choice and organization of channels?
Geographical concentration of purchasers and buying habits of users
What are the tasks involved in managing product movement?
Product storage, meet unanticipated demand, and offer faster response
What is the main advantage of an exhibition for sellers?
Opportunity to differentiate brands and services
Study Notes
Channel Planning Process
- The planning premise or mission statement sets the overall direction and objectives for the channel plan.
- Situation analysis focuses on understanding the internal and external environment to identify opportunities and threats.
Distribution Channel Planning
- Determining strategies is crucial to achieving the objectives of the channel plan.
Channel Conflict
- Discussing channel conflict is essential to identify and resolve conflicts between different channel members.
Physical Distribution and Channel Institution
- Express understanding of physical distribution elements and their channel institutions is vital in retailing and wholesaling to ensure efficient and effective distribution.
Channel Organizing and Controlling
- The primary focus of channel organizing and controlling is to ensure that channel members work together to achieve the objectives of the channel plan.
Channel Coordination or Supply Chain Coordination
- The main objective of Channel Coordination or Supply Chain Coordination is to create a seamless and integrated flow of goods, services, and information from raw materials to end customers.
Mega Selling
- Mega Selling is a concept that involves a comprehensive and integrated approach to selling, covering all aspects of the sales process.
Planning and Organizing a Marketing Channel
- Essential steps involved in planning and organizing a marketing channel include:
- Defining the channel mission and objectives
- Conducting a situation analysis
- Determining channel strategies
- Selecting channel members
- Designing channel structures and systems
- Coordinating and controlling channel activities
Factors Influencing Channel Choice and Organization
- Factors that influence the choice and organization of channels include:
- Product characteristics
- Target market characteristics
- Competition
- Environmental factors
- Company resources and capabilities
Managing Product Movement
- Tasks involved in managing product movement include:
- Transportation management
- Inventory management
- Warehousing and storage management
- Order processing and fulfillment
Exhibition Advantages
- The main advantage of an exhibition for sellers is to showcase their products and services to a large and targeted audience, generating leads and building brand awareness.
Test your understanding of the components of marketing channels, channel institutions, physical distribution, mega selling, product movement, channel planning, and distribution process in retailing and wholesaling.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
