Market Trends

Questions and Answers

is based on trendspotting but it extends this into developing future scenario

trend analysis

A change that is affected with factor of duration and only exists in a short period. It attracts the large population in a very small amount of time but also lose the attention quickly.

fad

A pattern or direction in the way something is changing and it has a more lasting effect on the market place.

trend

A person who start a trend. The individual acts or the event has attracted attention, earned acceptance, and create a strong interest and influence on people whose number keeps snowballing as day goes by.

trendsetter Signup and view all the answers

refers to “the study of trends and the way they develop and affect society (Rehn and Lindkvist)

trendspotting Signup and view all the answers

Little things that happen all around us all the time, the tiny shifts that occur in everything from clothes we wear and the snacks we eat to the way we work, play, and love.

microtrends Signup and view all the answers

a hunt for those things that will become popular before they are popular

cool hunting Signup and view all the answers

process of two or more people or organizations working together to realize mutual goals

collaboration Signup and view all the answers

give 5 Essential Characteristics of Trend and Fad

• Appeal • Result • Support • Sustainability • Value Signup and view all the answers

Aggregated microtrends or more sweeping changes that are affecting society

macrotrends Signup and view all the answers

they are a larger pattern of broad trends that reshape and transform our lives.

megatrends Signup and view all the answers

so general that they affect most areas of human life or, at least more than one aspect of life or more than one in dustry

gigatrends Signup and view all the answers

CHARACTERISTICS OF TRENSPOTTING (Rehn and Lindkvist)

ADOPT A BENNINER’S MIND Know why and what you are looking for Move and search in many places BEWARE OF THE OBVIOUS NEVER JUDGE SOMETHING AS GOOD OR BAD BE SENSITIVE IN LOOKING FOR SIGNALS LOOK FOR SHIFTS RATHER THAN NOVELTIES SPOT FOR COMBINATIONS OF THINGS FIND THE REASON FOR SOMETHING Signup and view all the answers

Study Notes

Trend and Fad

A fad is a short-term change that quickly gains attention from a large population, but loses interest just as quickly, with a duration-dependent effect.
A trend is a long-term pattern or direction of change that has a lasting impact on the market.

Trendsetter

A trendsetter is an individual or event that starts a trend, gaining attention, acceptance, and influencing a growing number of people.

Trendspotting

Trendspotting is the study of trends and their development and impact on society.
It involves identifying small, incremental changes that occur in various aspects of life, such as fashion, food, work, and entertainment.

Collaboration

Collaboration is the process of two or more individuals or organizations working together to achieve common goals.

Essential Characteristics of Trends and Fads

Trends are aggregated microtrends or broader changes that shape and transform society.
They are general patterns that affect multiple areas of human life or multiple industries.

Characteristics of Trendspotting

Trendspotting involves identifying and analyzing larger patterns of broad trends that reshape and transform our lives.